U.S.-Built* Optima is Best-Seller for 19th straight Month;Cadenza Premium Sedan Gains Momentum in First Full Month of Sales
IRVINE, Calif., July 2, 2013 – Kia Motors America (KMA) today reported sales in excess of 50,000 units for the second straight month, as the all-new 2014 Cadenza reached the 1,000 unit mark for the first time following the launch of the flagship sedan’s national marketing campaign. With 50,536 total vehicles sold, the U.S.-built* Optima midsize sedan was the brand’s best seller for the 19th consecutive month, and together with the Sorento CUV – also built in West Point, Georgia – accounted for more than 40 percent of Kia’s June sales. The Soul urban passenger vehicle also recorded strong monthly sales of 11,287 units.
Kia is in the midst of launching seven all-new or significantly redesigned vehicles this calendar year, including the 2014 Sorento CUV and Cadenza and Forte sedans on sale now. Later this year, all-new versions of the Soul, Forte Koup and Forte 5-door, as well as a refreshed Optima midsize sedan, are scheduled to arrive in showrooms. Each of these new products continues Kia’s commitment to advancing value to new levels of sophistication by combining world-class design with cutting-edge technologies, premium amenities and affordable pricing.
Kia: One of the World’s Fastest Moving Global Automotive Brands
Kia Motors America is one of only three auto brands to increase U.S. sales in each of the past four years, and in 2012 the company surpassed the 500,000 unit mark for the first time. With a full line of fun-to-drive cars and CUVs, Kia is advancing value to new levels of sophistication by combining European-influenced styling – under the guidance of chief design officer Peter Schreyer – with cutting-edge technologies, premium amenities, affordable pricing and the lowest cost of ownership in the industry. Kia recently joined the exclusive ranks of Interbrand’s “Top 100 Best Global Brands,” and is poised to continue its momentum with seven all-new or significantly redesigned vehicles scheduled to arrive in showrooms in 2013. Over the past decade Kia Motors has invested more than $1.4 billion in the U.S., including the company’s first U.S. assembly plant in West Point, Georgia – Kia Motors Manufacturing Georgia – which is responsible for the creation of more than 11,000 plant and supplier jobs.
The success of the U.S.-built* Optima and Sorento in two of the industry’s largest segments has fueled Kia’s rapid growth and is complemented by Kia’s comprehensive lineup which includes the Cadenza flagship sedan, Soul urban passenger vehicle, Sportage compact CUV, Optima Hybrid, the Forte sedan, 5-door and Koup compacts, Rio and Rio 5-door sub-compacts and the Sedona minivan.
About Kia Motors America
Kia Motors America is the marketing and distribution arm of Kia Motors Corporation based inSeoul,South Korea. KMA offers a complete line of vehicles through more than 765 dealers throughout theUnited Statesand serves as the "Official Automotive Partner" of the NBA and LPGA. In 2012, KMA recorded its best-ever annual sales total and gainedU.S.market share for the 18th consecutive year. Kia is poised to continue its momentum and will continue to build the brand through design innovation, quality, value, advanced safety features and new technologies.
Information about Kia Motors America and its full vehicle line-up is available at its website – www.kia.com. For media information, including photography, visit www.kiamedia.com. To receive custom email notifications for press releases the moment they are published, subscribe at http://www.kiamedia.com/us/en/newsalert.
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* The Sorento and Optima GDI (EX Trims and certain LX Trims only) and GDI Turbo are built in the United States from U.S. and globally sourced parts.