Privacy Policy

Kia Privacy Policy

Maintaining the privacy of your information is important to Kia Motors America (“Kia”). This Privacy Policy describes Kia’s current corporate policy on how we use the personally identifiable information (“personal information”) that you provide to Kia both online and offline through through postal mail, contest submissions, telephone requests, surveys, etc or to Kia dealers who then transfer the personal information to Kia. You should read the entire policy carefully. By continuing to use Kia websites or by providing Kia with your personal information through a website or through off-line methods, you consent to this Privacy Policy.

On occasion, Kia may revise this Privacy Policy to reflect changes in the law, Kia’s privacy practices, or the features on Kia websites. If any such changes impact the way we collect or use your information, those changes will be posted in this Privacy Policy and the effective date will be noted. Therefore, you should review the Privacy Policy periodically to remain aware of Kia’s current policies and practices. If Kia materially changes its practices regarding collection or use of personal information, your personal information will continue to be governed by the Policy under which it was collected unless you have been provided notice of, and have not objected to, the change.

1. Who We Are

As used in this Privacy Policy, the terms “we” and “us” mean Kia and its subsidiaries. We produce passenger cars, vans, cargo trucks, parts and accessories.

Our “dealers” and “licensees” are independent companies that sell our vehicles, parts and accessories and are licensed to operate such businesses using a trade name, trademarks, and service marks owned by us. “Business partners” are independent companies that Kia has partnered with to provide you with or offer you other services and products.

Because this Privacy Policy sets forth only Kia’s privacy practices, this Policy does not describe the privacy practices of our dealers, licensees, or business partners even when you link to their websites through Kia websites or provide them information offline through written or telephonic means if your personal information is not then provided to Kia. Your linking to other sites or providing personal information to other companies through written or telephone communications is at your own risk and is not governed by the Kia Privacy Policy, even where those websites or companies’ offline communications are co-branded with the Kia logo. To learn about the privacy practices of any of Kia dealers, licensees, or business partners that link to Kia websites or that contact you through written or telephonic means, you should review the privacy policies of those entities, and not this Privacy Policy, which only applies to the information collected by Kia, from, other Kia websites, Kia events, Kia email, Kia written and telephone communications and other means that Kia may use including when you purchase a car from a dealer and your personal information is shared by the dealer to Kia. We recommend that you always check the applicable privacy statement of non-Kia sites and companies requesting information before providing any personal information.

2. Collection of Personal Information

This Privacy Policy covers personal information collected from and about you on Kia websites and by Kia through written or telephonic means. Personal information includes information such as name, mailing address, email address, and telephone number, and can also include the type of request, and any additional information you provide to Kia. The information you provide is used by Kia to notify you about, and improve upon, the services that we provide to you.

In addition to personal information, Kia collects IP address, aggregate user data, and browser type. This data is used to manage and improve and other Kia websites, track usage, improve services, and for security and monitoring purposes. Kia’s websites are for general audiences, and we do not knowingly collect personal information from children under 13.

3. Use and Disclosure of Personal Information and Your Choices

We may use your personal information for a variety of purposes as described in this Privacy Policy. If you do not want us to disclose information in this manner, do not submit your personal information to us.

Kia will not use your personal information for purposes that are different from those purposes detailed herein unless we ask for your permission to do so. In addition, Kia will not share your personal information with third parties who are not affiliated or partnered with us unless you have chosen to receive specific information and the fulfillment of such a request requires the sharing of your personal information.

Disclosure Within Kia and to Kia’s Service Providers. Within Kia, we may share your personal information with Kia employees, agents, and contractors who have a legitimate business reason to obtain access to your personal information. Kia may share your personal information with outside contractors or agents who help us manage our activities (i.e., mailing list administrators, marketing agents, etc.), but they may only use your personal information to provide Kia with a specific service and not for any other purpose.

Disclosure to Affiliated Parties. Kia may share your personal information with companies that are affiliated with us such as our dealers, licensees, and/or business partners for the purposes of both marketing and administrative purposes (such as recall notices).

Legal Authorities. Kia may disclose personal information without providing you with a choice in order to protect Kia’s or its affiliated entities’ legal rights; to protect the safety and security of visitors to and other Kia websites; to protect against fraud or for risk management purposes; or to comply with law or legal process.

Corporate Transactions. Going forward, we may acquire or sell assets, and companies may acquire financial interests in us. In connection with those transactions, personal information may be among the transferred business assets, and we may disclose your personal information to any company in connection with a proposed or actual sale, merger, transfer, or exchange of all or a portion of a business or operating unit. Any such disclosure will be conditioned on that company agreeing to use the data prior to any acquisition solely for the purpose of making its acquisition decision and to observe the relevant provisions of our Privacy Policy with respect to the data. In the event that personal information is transferred to a company acquiring assets from us, we will require that company to agree to observe the relevant provisions of our Privacy Policy with respect to your personal information (including any choices that you have made under our Privacy Policy to limit the use of your data).

Data Collection from Others. We may also obtain personal information about you from our dealers, licensees and/or business partners. We may merge or use that personal information with information that we collected previously, as permitted by applicable law and our Privacy Policy. That personal information once in Kia’s possession is governed by this Privacy Policy.

Disclosure to Other Non-Affiliated Third Parties. If you provide us with permission, Kia may also share your personal information with advertisers and other companies who are not affiliated with Kia, but who would like to send you information about their products and services. However, you will always have the opportunity to decline the option to receive information from unaffiliated third parties (and thereby not permit this sharing of your personal information) when personal information is collected.

4. Aggregation and Use of Personal Information

All of the personal information that you provide to Kia, our dealers, licensees, and business partners may be aggregated and analyzed to enable us to develop targeted marketing programs and service offerings. We may also use your personal information to contact you regarding Kia programs and services or third party programs and services that we believe might be of interest to you. If you do not want us to contact you for this purpose, you may decline to receive such offers by calling our Consumer Affairs Department, 800-333-4543, at any time.

5. Security of the Database and Your Personal Information

Kia uses reasonable administrative, technical, personnel, and physical measures to safeguard personal information in its possession against loss, theft and unauthorized use, disclosure or modification. In addition, Kia uses reasonable methods to make sure that personal information is accurate, up-to-date, and appropriately complete.

Kia cannot guarantee your confidential use of and other Kia websites and will not assume responsibility for any damage that you or any person may suffer as a result of a breach of confidentiality resulting from your use of a Kia website or any information that you transmitted to a Kia website.

6. Links to Other Sites and other Kia websites may contain links to third party sites not controlled by Kia or covered by this Privacy Policy, including, as noted above, sites belonging to Kia dealers, Kia licensees, or independent product review sites. Kia makes no representation or warranty as to the accuracy of any information contained in any hypertext link to those sites. Any hypertext link to any other person or entity should not be construed as endorsement by Kia of such person’s or entity’s website, products, or services.

7. Cookies

A cookie is a small piece of information sent by a website that is saved on your hard disk by your computer’s browser. It holds information that Kia or another website may need to interact with you and personalize your experience. Kia uses cookies to identify your Internet browser and to determine whether you have installed the enabling software needed to access certain material on the website. Software on and other Kia websites also use cookies to provide you with an interactive session during your visit and for load management and database access. No personal information is contained in these cookies.

8. Access to Your Personal Information

If possible, we will let you review your personal information that you provided to Kia and will take reasonable steps to correct any personal information that you inform us is incorrect. If you ask Kia to stop using the personal information you provided to Kia, Kia will honor that request while retaining any record of your personal information that is necessary to comply with applicable federal, state, or local law.

9. Opportunity to Opt-Out

If you would like to communicate with us about our Privacy Policy or Kia’s collection and use of your personal information, to review or correct your personal information, or to stop all future communications from us, please contact Kia Consumer Affairs at 800-333-4542.



1. Copyright/Trademark Ownership

©2014 Kia Motors America, Inc. all rights reserved. Visitors to this website may download, copy or transmit, solely within the United States, any portion of the material contained in these web pages for informational and noncommercial personal purposes only. Each copy of these materials retains all copyright and other proprietary notices contained therein. The text, images, audio files, animation files, video files and their arrangement on the site are subject to copyright and other intellectual property protection.

The Kia mark, design, and “The Power to Surprise” tagline are registered trademarks of Kia Motors Corporation of Korea. These trademarks and other Kia names, logos and service marks may not be modified, and they may not be used, downloaded, copied or distributed in any way except as an integral part of an authorized download, copy or transmission of material in these web pages. No license to any intellectual property has been granted by this site. No other use, copying or transmission, in whole or in part, of any material may be made without the express prior written permission of Kia Motors America.

2. No Guarantee of Confidential Use of Website

Kia cannot guarantee your confidential use of this website. Kia will not assume responsibility for any damage you or any person may suffer as a result of a breach of confidentiality resulting from your use of this site or any information you transmitted to this site.

3. No Representation or Warranty

All information contained in this site is for informational purposes only. Some vehicles pictured may contain non-U.S. equipment. Some models may be shown with optional equipment. Further information can be obtained by contacting your local Kia dealer.

Kia Motors America may at any time change information offered on these web pages by updating the site. While Kia Motors America will make all reasonable efforts to provide accurate information on this site, there is no guarantee or warranty of accuracy. Furthermore, Kia Motors America does not assume any liability for the accuracy or completeness of information presented on this site. This site shall not be used or relied upon by any visitor as a substitute for information available from their local Kia dealer.

4. Comparison Data

All prices, specification, and equipment are based upon information available at the time of posting and are subject to change without notice. Kia Motors America makes no guarantees or warranties, either expressed or implied, with respect to the accuracy of the data presented.

5. Options/Specifications/Features

Kia reserves the right to make changes at any time without notice, and without incurring any obligations as to colors, materials, specifications, features, options, accessories, and packages. Some vehicles shown may include optional equipment. Kia, by the publications and dissemination of this web site, does not create any warranties, express or implied, to any Kia product. See dealer for details.

6. Pricing

All pricing information based on Manufacturer’s Suggested Retail Price (MSRP), including freight, excluding taxes, title, license, options and dealer charges. Actual prices set by dealer and may vary. Kia reserves the right to make changes at any time without notice, and without incurring any obligations as to colors, materials, specifications, features, accessories, packages and models. Others determine actual trade-in value, down payment, credit availability, and finance terms. See Kia dealer for details.