07/11/12 ID: 3923

Powerful and Fuel-Efficient Compact Crossover Adds Refinement and Styling to Competitive Segment

  • Stunning CUV stands apart from the crowd with aggressive styling and hard-to-find combination of fun-to-drive-performance and impressive fuel economy1


  • Stylish exterior accents and luxurious new features increase consumer appeal of Kia's longest-running nameplate


IRVINE, Calif., July 11, 2012 - The Sportage compact crossover returns to the Kia lineup for 2013 with the same head-turning design, impressive power, outstanding fuel efficiency and a plethora of comfort and convenience features. Having received numerous awards and critical acclaim since its launch in 2010, Sportage was most recently recognized by the United Services Automobile Association (USAA) as a "Best Value" in 2011 and 2012 and named a 2012 "Best Buy" by Consumers Digest. It continues to be a top contender in the ever-growing compact CUV segment.

Building on an already successful formula of strong attributes, the 2013 Sportage returns with additional exterior and interior enhancements, including standard LED headlamp accent lighting (LX and EX trims), power folding side mirrors (optional on EX and standard on SX), upgraded leather on the steering wheel (standard on EX and SX), a standard sun visor extender and an optional Blue Interior Package.

Kia's UVO powered by Microsoft®2 voice-activated infotainment system, offered standard on Sportage EX and SX models and as part of the Navigation Package starting in 2012, has been moved to the Convenience Package for 2013 and remains standard for the EX and SX trims. UVO improves connectivity, and convenience by enabling drivers and passengers to speak via hands-free phone, access music from a variety of media sources and create custom music experiences all with voice-activation.

To reduce cabin noise, vibration and harshness (NVH) and improve driving dynamics, all Sportage models feature rear dynamic suspension dampers, floor insulation and standard high-performance dampers on EX models. LX trims also come standard with 17-inch wheels and low-rolling-resistance tires.

Also standard on Sportage EX trims with cloth seating, the Clean Tex treatment provides anti-bacterial, anti-soil and anti-static properties to the seat fabric for added durability and livability. An available low washer fluid warning indicator (with Supervision meter cluster), standard floor console and cup holder rubber mat, and available folding key for keyless entry-equipped vehicles also are offered on the EX trim.

Compelling Exterior Design
Available in four trims – base, LX, EX and SX – the 2013 Kia Sportage offers a high beltline, sweeping angles and pronounced wheel flares, conveying an indomitable road presence with an aggressive, hunkered-down stance. The full-sectioned body, defined by a spearing shoulder line throughout the length of the car, helps to visually connect the headlamps and tail lights. The crispness of this line, together with its lowered body, creates a distinct sense of precision while the pronounced C pillar conveys an air of solidity and balance when viewed from the side.

Like all vehicles across the Kia lineup, the Sportage's front end proudly displays the face of the brand's signature tabbed grille and dramatic swept back headlamps. The dynamically sculpted hood, framed by a distinctive windshield design, adds to Sportage's fresh appeal. The rear view offers a clean and contemporary look with dynamic tail lights set within the rear lift gate.

Starting with the base trim, Sportage offers numerous standard exterior features, including 16-inch alloy wheels matched with 215/70R16 low-rolling-resistance silica tires, body-color door handles, body-color and electronically adjustable side mirrors and a six-speed manual transmission. Moving to the LX adds standard 17-inch alloy wheels, LED turn signals on the outside mirrors, keyless entry with folding key, six-speed electronically controlled Sportmatic automatic transmission, solar glass, privacy glass, and now LED accent lighting along the headlamps for a sportier, more upscale appearance.

The popularly-equipped EX trim offers stylish 18-inch alloy wheels mated with 235/55R18 tires, high performance dampers, LED daytime running lights, roof rails, a rear spoiler, fog lamps and chrome body trim and door handles. The top-of-the-line Sportage SX adds a powerful yet fuel-efficient 2.0-liter turbocharged GDI engine producing 260-horsepower, unique 18-inch alloy wheels, dual exhaust, sculpted side sill moldings and unique SX grille. New for 2013, power folding side mirrors are now available on the EX (optional) and SX (standard) trims.

Functional, Engaging Interior Space
The sleek exterior design of the Sportage flows seamlessly into the interior, creating an inviting and comfortable environment with a host of convenience and technology features. With the signature three-gauge instrument cluster set prominently within the dash, Sportage's interior exudes contemporary design and a sporty driving experience.

An impressive collection of technology features come standard on the 2013 Sportage, including an AM/FM/CD/MP3/Sat audio system with available SiriusXM™3 Satellite Radio with three months complimentary service, standard auxiliary and USB audio input jacks with MP3 capability, Bluetooth®4 hands-free phone and streaming audio connectivity with steering wheel-mounted voice activation controls allow drivers to keep their hands on the wheel at all times.

All Sportage models feature a long list of standard convenience features including air conditioning, power windows with one-touch down functionality, electronically adjustable side mirrors, 12-volt power outlets in the passenger and cargo compartments, tilt-adjustable steering wheel, and six-way adjustable front seats. Stylishly appointed cloth seats come standard and provide comfortable seating while 60/40 split-folding rear seats effortlessly accommodate driver and passenger cargo needs. 2013 also brings a standard sun visor extender on all trims for increased driver and passenger comfort.

The popular EX trim raises the level of refinement and convenience for Sportage owners with a standard UVO system, premium audio with an external amplifier and sub-woofer, HD Radio®5, rearview back-up camera6, back-up warning system, fully automatic dual-zone temperature control air-conditioner with ionized filtration, a power driver's seat with lumbar support for additional comfort and support, automatic headlamp system, automatic folding second row seats, a leather-wrapped steering wheel and shift knob – now with upgraded, softer leather – telescopic steering wheel, illuminated vanity mirrors, and illuminated and cooled glove box. EX trim levels come equipped with an active EcoMinder indicator for optimal fuel-efficient driving.

The most powerful of Kia's compact CUVs, the Sportage SX model adds even more driving excitement and modern amenities. In addition to a powerful and efficient 2.0-liter turbocharged GDI engine under the hood, SX models offer standard push-button start with Smart Key, aluminum scuff plates providing a more upscale feel, leather seating, an innovative Supervision gauge cluster and power folding side mirrors.

Available upgrades and options for the LX trim include a Convenience Package, with the UVO powered by Microsoft® system, a backup camera, backup warning system, telescopic steering wheel, roof rails, a rear spoiler, heated side mirrors, floor mats, cargo cover, sun visor mirror illumination and a cooling glove box. The optional Navigation Package for the LX trim comes equipped with navigation with SiriusXM Traffic data and a premium Infinity®7 audio system with an external amplifier and sub-woofer.

Sportage EX models can be further enhanced with an available Premium Package encompassing such features as leather-trimmed seats, heated front seats, an air-cooled driver's seat, push button start with Smart Key, heated side mirrors, power folding side mirrors, auto dimming mirror with Homelink®8, cargo cover, Supervision meter cluster and a panoramic sunroof. Also available is a voice-activated navigation system with SiriusXM Traffic data. New for 2013, the Sportage EX also offers an available Blue Interior Package, including dark blue cloth seats, dark blue interior accents and a black headliner.

Moving up to the SX trim, consumers can enjoy a Premium Package that includes heated front seats, air-cooled driver's seat, auto-dimming mirror with Homelink, heated side mirrors, a cargo cover and a panoramic sunroof. The SX trim also is available with the voice-activated navigation system with SiriusXM Traffic data.

Advanced Platform and Improved Comfort
Lower and wider than the previous generation vehicle, Sportage's design and dimensions (overall length: 174.8 inches; overall width: 73 inches; wheelbase: 103.9 inches) contribute to optimal driver visibility as well as outstanding handling characteristics. Built on a unibody platform, Sportage employs independent front and rear suspension systems with MacPherson high performance struts in the front fine-tuned to improve driving feel and stability, while new side-load coil springs reduce friction. A multi-link rear suspension featuring new high-performance dampers and coil springs are mounted separately to minimize cabin intrusion and enhance Sportage's handling characteristics.

With ample NVH reduction measures in place, the advanced suspension design provides a comfortable ride while also offering dynamic handling characteristics and increased responsiveness. The suspension is mounted on lightweight, hydro-formed subframes, to help isolate occupants from road irregularities while the increased use of high tensile strength steel helps to reduce vehicle weight, improve stability and reduce vibration.

Dynamic Powertrains Offering Power and Class-Leading Fuel Efficiency
For 2013 the Sportage continues to offer fun-to-drive performance as well as fuel efficiency. An efficient 2.4-liter DOHC 16-valve four-cylinder engine with Continuously Variable Valve Timing (CVVT) – standard on base, LX and EX trims – offers 176 horsepower and can come equipped with either a six-speed manual with front-wheel drive or automatic transmission with either front-wheel (FWD) or all-wheel drive (AWD). A standard 2.0-liter turbocharged GDI engine mated with the six-speed automatic transmission is available on SX models offering increased output of 260 horsepower. All automatics feature Sportmatic clutchless shifting.

Drivers also can expect impressive fuel economy on all engine/transmission configurations, with the 2.4-liter offering 20/27 mpg (city/highway) when mated with the six-speed manual transmission and FWD, an impressive 21/30 mpg (city/highway) when paired with the six-speed automatic and FWD and 20/27 mpg (city/highway) with the six-speed and AWD. Moving to the 2.0-liter turbocharged engine doesn't mean sacrificing fuel efficiency, with the powerful unit providing 21/28 when equipped with FWD and 20/25 with AWD.

The Sportage's Dynamax AWD system, co-developed by Kia Motors Corporation and Magna International, Inc., uses vehicle speed, traction control sensors and driver input to continuously monitor driving conditions, allowing the system to better anticipate AWD system requirements compared to the reactionary systems offered on other vehicles. This provides drivers the benefits of improved lateral stability while cornering and reduces wheel slippage in the front and rear. Aimed at achieving increased torque and improved performance on varied surfaces, Dynamax offers true AWD for a confidence-inspiring driving experience. The system also works to maximize fuel efficiency while helping to maintain a high-level of vehicle controllability.

Sportage's AWD design delivers 100 percent of engine torque to the front wheels during normal driving conditions, enhancing fuel economy, and immediately transfers the appropriate percentage of power and torque to the rear axle when wheel slippage is detected, helping to maintain forward momentum. For enhanced stability when driving in slippery conditions, such as rain, snow, mud, unpaved roads or off-road, the driver can manually select the "Lock Mode9," which helps to distribute torque evenly between front and rear axles up to 25 mph.

Advanced Safety Features
The 2013 Sportage is equipped with an impressive array of standard safety equipment. All trims come outfitted with driver and passenger advanced front airbags, front seat-mounted side airbags, first and second row side curtain airbags, front active headrests, four-wheel Antilock Brake System (ABS), Electronic Stability Control (ESC) and Electronic Brake Distribution (EBD). Hill Start Assist Control (HAC) and Downhill Brake Control (DBC) also come standard on all models, the former assisting in preventing the vehicle from rolling backward when trying to pull on an uphill gradient, while the latter helps keep the vehicle moving straight and steady down steep grades.

Industry-Leading Warranty
The 2013 Sportage is covered by Kia's comprehensive warranty program10, which offers consumer protection at an exceptional value. Included in this program are a 10-year/100,000-mile limited powertrain warranty, a five-year/60,000-mile limited basic warranty and a five-year/100,000-mile anti-perforation warranty. A five-year/60,000-mile roadside assistance plan also is part of the comprehensive vehicle coverage.

Kia:  One of the World’s Fastest Moving Global Automotive Brands
Kia Motors America is one of only three auto brands to increase U.S. sales in each of the past four years, and in 2012 the company surpassed the 500,000 unit mark for the first time. With a full line of fun-to-drive cars and CUVs, Kia is advancing value to new levels of sophistication by combining European-influenced styling – under the guidance of chief design officer Peter Schreyer – with cutting-edge technologies, premium amenities, affordable pricing and the lowest cost of ownership in the industry. Kia recently joined the exclusive ranks of Interbrand’s “Top 100 Best Global Brands,” and is poised to continue its momentum with seven all-new or significantly redesigned vehicles scheduled to arrive in showrooms in 2013. Over the past decade Kia Motors has invested more than $1.4 billion in the U.S., including the company’s first U.S. assembly plant in West Point, Georgia – Kia Motors Manufacturing Georgia – which is responsible for the creation of more than 11,000 plant and supplier jobs. The success of the U.S.-built* Optima and Sorento in two of the industry’s largest segments has fueled Kia’s rapid growth and is complemented by Kia’s comprehensive lineup which includes the Cadenza flagship sedan, the Soul urban passenger vehicle, Sportage compact CUV, Optima Hybrid, the Forte sedan, 5-door and Koup compacts, Rio and Rio 5-door sub-compacts and the Sedona minivan.

About Kia Motors America
Kia Motors America is the marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea. KMA offers a complete line of vehicles through more than 765 dealers throughout the United States and serves as the "Official Automotive Partner" of the NBA and LPGA. In 2012, KMA recorded its best-ever annual sales total and gained U.S. market share for the 18th consecutive year. Kia is poised to continue its momentum and will continue to build the brand through design innovation, quality, value, advanced safety features and new technologies.

Information about Kia Motors America and its full vehicle line-up is available at its website – www.kia.com. For media information, including photography, visit http://www.kiamedia.com/. To receive custom email notifications for press releases the moment they are published, subscribe at http://www.kiamedia.com/us/en/newsalert.

* The Sorento and Optima GDI (EX Trims and certain LX Trims only) and GDI Turbo are built in the United States from U.S. and globally sourced parts. 

1 Actual mileage will vary.
2 Microsoft and Windows are registered trademarks of Microsoft Corporation in the United States and/or other countries.
3 Sirius services require subscriptions, sold separately after 3-month trial included with vehicle purchase/lease. Subscriptions governed by SiriusXM Customer Agreement at siriusxm.com© 2011 SiriusXM Radio Inc. Sirius, XM and all related marks and logos are trademarks of SiriusXM Radio Inc.
4 The Bluetooth® word mark and logos are registered trademarks owned by Bluetooth SIG, Inc. and any use of such marks by Kia is under license. Other trademarks and tradenames are those of their respective owners. A compatible Bluetooth® wireless technology enabled cell phone is required to use Bluetooth® wireless technology.
5 HD Radio™ and the HD, HD Radio, and "Arc" logos are proprietary trademarks of iBiquity Digital Corporation.
6 The rear camera display is not a substitute for proper and safe backing-up procedures. Always drive safely and use caution when backing up.
7 Infinity is a registered trademark of Harman International Industries, Incorporated.
8 Homelink® is a registered trademark of Johnson Controls, Inc.
9 No system, however advanced, can prevent all accidents. Always drive safely at a reasonable speed.
10 See retailer for warranty details or go to kia.com. All warranties are limited.
11 Source: Automotive Lease Guide Spring 2011 Perceived Quality Study.
12 Source: Experian Automotive Q2 2011 market analysis.
13 Based on 5-year cumulative growth between 12-month retail sales for periods ending June 2007 and June 2012 of all U.S. automotive brands.

Press Release Information Accuracy Disclaimer
Information posted in press releases on the Kia Media website was accurate at the time of posting but may be superseded by subsequent releases or other information.