Kia has announced new details of its new brand purpose and ambitions for the future during a digital showcase event. Supported by a new brand slogan, ‘Movement that inspires’, Kia today reveals new details of a strategy which will see the company go beyond vehicle manufacturing to create sustainable mobility solutions for customers.

In an important new award program from Puros Autos, Sorento is recognized in the SUV segment for its overall appeal to Hispanic consumers. Exceptional value, interior space and luxurious style are among the winning ingredients.

Kia has revealed its new corporate logo and global brand slogan that signify the automaker’s bold transformation and all-new brand purpose. The introduction of the new logo represents Kia’s ambitions to establish a leadership position in the future mobility industry by revamping nearly all facets of its business.

Kia Motors America (KMA) today announced two executive-level promotions to support the fast-growing organization’s needs as its product portfolio, customer base and units in operation continue to expand. Both appointments are effective January 1, 2021.

Hyundai Motor Group to Lead Charge into Electric Era with Dedicated EV Platform ‘E-GMP’

Hyundai Motor Group has unveiled its new Electric-Global Modular Platform (E-GMP), a dedicated battery electric vehicle (BEV) platform. Revealed online today during an ‘E-GMP Digital Discovery’ event, the platform will serve as the core technology for Hyundai Motor Group’s next-generation BEV line-up.

Hyundai Motor Group (the Group) announces its 2020 ZER01NE Accelerator, an open innovation platform that facilitates collaboration among startups and the Group’s internal teams on various projects. This program discovers valued startups and develops strategic usage possibilities of their innovative technologies.

“Bring it!” said Alyssa Roenigk, “I’m beyond charged to get going.” Roenigk, a senior writer at sports media giant ESPN, will drive a 2020 Telluride SX in the fifth annual Rebelle Rally, an all-women, off-road navigational challenge held in the deserts of California and Nevada. Starting October 8 in Lake Tahoe, California, the rally will cover 1,500 miles in eight days before reaching the finish line, October 16, in the Imperial Sand Dunes, California. Roenigk’s navigator, Sabrina Howells, has a huge job guiding the team through the course using only old-fashioned paper maps and a compass—no GPS, no cell phones, no digital devices of any kind. “I can’t wait,” Howells said, “I really geek out on this stuff.”

Telluriders Team Tackles Tough Off-Road Rebelle Rally

Telluriders Team Tackles Tough Off-Road Rebelle Rally

Telluriders Team Tackles Tough Off-Road Rebelle Rally

Telluriders Team Tackles Tough Off-Road Rebelle Rally

Telluriders Team Tackles Tough Off-Road Rebelle Rally

Telluriders Team Tackles Tough Off-Road Rebelle Rally

Telluriders Team Tackles Tough Off-Road Rebelle Rally