2011 Sportage
2011 KIA SPORTAGE
10/10/10 | ID: 3958

All-New Compact CUV Boasts More Refinement, Power, Fuel Efficiency, Technology and Convenience Features Than Its Predecessor

  • Sportage continues Kia's design-led transformation; receives IIHS top ratings for front, side, rollover, and rear impact protection
  • New design and AWD system for longest-running Kia nameplate


IRVINE, Calif., October 10, 2010 – The all-new 2011 version of Kia's venerable Sportage CUV takes its design "Kue" from the concept vehicle of the same name that was shown during the 2007 North American International Auto Show (NAIAS) in Detroit. Thoroughly and beautifully redesigned, Sportage offers more urban and fluid silhouettes than its predecessor while retaining the desirable benefits and functional features of the popular CUV. Sportage also offers increased levels of performance and efficiency, comfort and convenience and the latest in-vehicle technologies incorporated into all of Kia's latest new vehicles. The 2011 Sportage retains the functionality and versatility of the previous generation model but repackages the CUV into a sleek, modern and bold style with new proportions and a completely new look. Recognized as a "2010 Top Safety Pick" by the Insurance Institute for Highway Safety, the 2011 Sportage received top ratings for front, side, rollover and rear impact protection.

The 2011 Sportage offers image-conscious yet practical consumers more power (176 hp) and improved fuel economy along with the options of a panoramic sunroof, navigation, push-button start, rear camera display, LED daytime running lights and an air-cooled driver's seat (a compact CUV segment first). However, what first draws attention to the new CUV is the visceral connection drivers make with the striking design of the all-new Kia Sportage. Also expected to be available in late 2010 is the UVO powered by Microsoft®1 in-vehicle communication and entertainment system based on the Windows Embedded Automotive platform.

Available in three trims – Base, LX and EX – pricing for the dynamic compact CUV begins at $18,2952 for the base trim, offering standard convenience features, including air conditioning, power windows, door locks and mirrors, SIRIUS® Satellite Radio capabilities with three months complimentary service3, MP3 connectivity and Bluetooth®4 wireless technology. Expected to be available later in the year will be the SX trim, featuring Kia's all-new efficient and powerful 2.0L turbo GDI engine.

Emotion-Evoking Exterior Design

With a high beltline, sweeping angles and more pronounced wheel flares than its predecessor, the team at Kia's U.S.-based design center in Irvine, Calif. aimed to convey an even more demanding road presence within Sportage's compact size by emphasizing its hunkered-down position. The all-new 2011 Sportage projects a modern and clean CUV and greatly expands beyond the current generation's basic and reliable appeal. The full-sectioned body, defined by a spearing shoulder line throughout the length of the car, helps to visually connect the headlamps and tail lights. The crispness of this line, together with the lowered body, offers a distinct sense of precision while the pronounced C pillar gives a sense of solidity and balance when viewed from the side.

Drawing generously from the distinct styling elements of the Kue concept, the 2011 Sportage's front end proudly displays the new face of Kia, the brand's signature grille, with dramatic swept back headlamps, tabbed grille outline and a distinctive lower fascia treatment. The dynamically sculpted hood, framed by a distinctive windshield design, adds to Sportage's fresh appeal. The rear view offers a clean and contemporary look with pronounced tail lights set solidly within the rear lift gate. Longer, wider and lower than the previous model, the all-new CUV successfully retains the key features, including a commanding driving position and of security and powerful road presence, which helped make the second-generation Sportage so popular among consumers.

Starting with the Base trim, Sportage offers numerous standard exterior features, including 16-inch alloy wheels matched with 215/70R16 low-rolling resistance silica tires, body-color door handles, body-color and electrically adjustable side mirrors and a six-speed manual transmission. The LX adds side mirror LED turn signal indicators, keyless entry, and tinted glass. Moving to the EX trim offers more prominent 18-inch alloy wheels mated with 235/55R18 silica tires, roof rails, a rear spoiler and chrome body trim and door handles.

Contemporary and Comfortable Interior Space

Sportage's sleek aesthetic design from the exterior flows seamlessly into the interior, establishing an inviting and comfortable ambience with well-appointed features and the availability of numerous convenience and technology features. With the signature three-pot instrument cluster set prominently within the dash, Sportage's interior exudes contemporary design and an upgraded driving experience.

All LX models come standard with a host of convenience features, including air conditioning, power windows, 12-volt power outlets in the front and cargo areas, power side mirrors with integrated LED indicators, tilt-adjustable steering wheel, keyless entry with panic alarm and multi-way adjustable front seats. Stylishly appointed cloth seats provide comfortable seating while 60/40 split-folding rear seats effortlessly accommodate driver and passenger cargo needs.

Further increasing the level of refinement, EX models benefit from a leather-wrapped steering wheel and shift knob, telescopic steering wheel, illuminated vanity mirrors, automatic folding rear seats, a dual-zone temperature control air-conditioner with ionized filtration, illuminated and cooled glove box, and a power driver's seat with lumbar support for additional comfort and support. Both trim levels come equipped with an active EcoMinderTM indicator for optimal fuel-efficient driving.

Impressive technology features also come standard throughout, including an AM/FM/CD/MP3/Sat audio system with SIRIUS® Satellite Radio capabilities with three months complimentary service. Also standard are auxiliary and USB audio input jacks for connecting with MP3 players and Bluetooth wireless technology connectivity with steering wheel-mounted voice activation controls to enable hands-free operation for compatible mobile phones. The 2011 Sportage also will be among the first Kia models to offer UVO powered by Microsoft®5, an advanced hands-free in-car communication and entertainment system (standard on EX models) that enables drivers and passengers to answer and place phone calls, receive and respond to SMS text messages, access music from a variety of media sources and create custom music experiences, expected to be available in late 2010. HD Radio® also is available to enhance listening enjoyment.

Available upgrades for the LX trim include 17-inch alloy wheels paired with 225/60R17 silica tires, navigation with SIRIUS Traffic™6 data, rear sonar detector and rear-view back-up camera, heated side mirrors, an air-conditioned and illuminated glove box, telescopic steering wheel, roof rails and a rear spoiler.

Sportage EX models can be further enhanced with available features, including leather-trimmed seats, heated front seats, an air-cooled driver's seat, push button start with Smartkey, rear sonar detector and rear-view back-up camera, heated side mirrors and a panoramic sunroof.

More Powerful, Fuel-Efficient Engine

The all-new Sportage comes standard with a 2.4-liter DOHC 16-valve four-cylinder engine with Continuously Variable Valve Timing (CVVT), offering more power (176 hp) and better fuel economy (22/317) than the previous 2.7-liter V6 engine. A more powerful but extremely fuel efficient 2.0-liter turbo GDI engine will be available in the 2011 model year and will deliver impressive power with a four-cylinder engine that produces 270-plus horsepower. Offered with either a front-wheel drive (FWD) or a Dynamax™ all-wheel drive (AWD) configuration paired to the six-speed automatic transmission (optional for the EX and SX trims), consumers have a variety of powertrain combinations to fit their driving needs. The six-speed automatic transmission, first seen on the 2011 Sorento CUV, is a proprietary design for Kia that was designed, engineered and built specifically for Kia vehicles, making the brand one of only three manufacturers to employ such a transmission. All automatics feature Sportmatic® clutchless shifting

Perfectly suited for on-road driving through the city or on the highway, the FWD configuration offers an efficient package with responsive acceleration, enhanced fuel economy and impressive ride and handling. For drivers who typically face more difficult road and weather conditions, the AWD powertrain provides even more possibilities.

The Sportage's Dynamax™ AWD system, co-developed by Kia Motors Corporation and Magna International, Inc., continuously monitors driving conditions and anticipates AWD system requirements, compared to other AWD systems which can only react to conditions after they occur. This offers drivers the benefits of improved lateral stability while cornering as well as reducing unwanted traction to the front and rear axles. Aimed at achieving increased torque and improved performance on varied surfaces, Dynamax™ offers true AWD for drivers who want an exciting driving experience with enhanced performance.

Sportage's AWD design delivers 100-percent of engine torque to the front wheels during normal driving conditions, enhancing fuel economy, however when wheel slippage is detected a percentage of the torque is automatically transferred to the rear wheels to help maintain forward momentum. When driving in slippery conditions, such as rain, snow, mud, unpaved roads or off-road, the driver can manually select the "Lock Mode," distributing torque evenly between front and rear axles up to a speed of 25 mph for enhanced stability.

New and Improved Platform

The 2011 Sportage is all-new, including its platform, which has been completely redesigned for the new CUV. With an overall length of 174.8 inches, overall width of 73 inches and wheelbase of 103.9 inches, Sportage is longer, wider and lower than its predecessor, enhancing handling and aerodynamics. Built on a unibody frame, Sportage utilizes independent front-and-rear suspension systems. MacPherson struts are used in the front and have been fine-tuned to improve feel and stability, while new side-load coil springs reduce friction. An all-new, multi-link rear suspension system is used in conjunction with new dampers and coil springs mounted separately to minimize intrusion into the cabin and trunk space and add to Sportage's handling.

The newly engineered suspension offers the same comfortable ride as the previous generation but also delivers improved handling characteristics with more precise responsiveness to driver input. Both the front and rear suspension systems are mounted on a lightweight hydro-formed subframe, to help isolate the occupants from irregularities in the road surface.

Significantly quieter and more refined than its predecessor due to an aggressive series of NVH reduction measures, the all-new Sportage employs a new bodyshell design with greater use of high tensile strength steel.

Impressive Safety Features

Like all Kia vehicles, the 2011 Sportage is equipped with a long list of standard safety equipment. Both trims come outfitted with driver and passenger advanced front airbags, front seat-mounted side airbags, side curtain airbags8 and front active headrests, four-wheel Antilock Brake System (ABS), Electronic Stability Control (ESC) Electronic Brake Distribution (EBD), Tire Pressure Monitoring System (TPMS) and a Brake Assist System (BAS), which recognizes an emergency stop and delivers significant braking power. Hill Start Assist Control (HAC) and Downhill Brake Control (DBC) also come standard on all models, the former assisting in preventing the vehicle from rolling backward when trying to pull away from an uphill gradient, while the latter locks the vehicle at slower speeds down steep grades so the driver can focus their attention on steering.

Industry-Leading Warranty

The 2011 Sportage is covered by Kia's warranty program, which offers consumer protection at an exceptional value. Included in this program are a 10-year/100,000-mile limited powertrain warranty, a five-year/60,000-mile limited basic warranty and a five-year/100,000-mile anti-perforation warranty. A five-year/60,000-mile roadside assistance plan also is part of the vehicle coverage.

Design-Led Transformation and Product Line

Kia Motors is in the midst of a dramatic, design-led transformation, which has been delivering dynamically styled vehicles in several important segments at exactly the right time, contributing to the brand's continued gains in U.S. market share. Kia is poised to continue its momentum and will continue to build the brand through design innovation, quality, value, safety features and new technology such as UVO powered by Microsoft®9 in-car hands-free entertainment system (expected to be available in select Kia models in the U.S. later this year). The launches of the 2011 Sorento CUV, the first vehicle to be assembled* at Kia's first U.S.-based manufacturing facilities in West Point, Georgia, the dynamic 2011 Sportage compact CUV, sophisticated 2011 Optima midsize sedan and versatile Forte 5-door hatchback further enhance the lineup.

Kia's model year 2011 vehicle line includes the Sorento CUV, Sportage compact CUV, Optima midsize sedan, Soul urban passenger vehicle, Forte compact sedan, Forte 5-door compact hatchback, Forte Koup two-door coupe, Rio sub-compact sedan, Rio5 sub-compact hatchback and Sedona minivan.

About Kia Motors America

Kia Motors America (KMA) is the marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea. KMA offers a complete line of vehicles through more than 725 dealers throughout the United States. For 2009, KMA recorded its 15th consecutive year of increased U.S. market share and recently achieved its best quarter of sales ever in 2010. Kia Motors subscribes to a philosophy of building high value, high quality, safe and dynamic vehicles. Kia Motors prides itself on producing vehicles that are exciting and enabling and evoke the Kia tagline "The Power to Surprise."

Kia Motors America is the "Official Automotive Partner of the NBA." Information about Kia Motors America and its full vehicle line-up is available at its Web site – www.kia.com. For media information, including photography, visit www.kiamedia.com.

Press Release Information Notice
Kia makes reasonable efforts to ensure that information contained in its press releases is accurate at the time of posting. However, Kia makes no guarantees or warranties, either expressed or implied, with respect to the accuracy of the content presented. Kia may, from time to time, update its press releases, issue new releases, or publish other information to reflect new information.
Media Contacts
James Hope
National Manager, Product Communications
phone: (949) 468-1875
mobile: (949) 943-0826
Mobile View Top