News - Press Releases - Kia Motors America Newsroom

08/02/18 | ID: 13989

RIO AND STINGER NAMED SEGMENT WINNERS IN J.D. POWER 2018 AUTOMOTIVE PERFORMANCE, EXECUTION, AND LAYOUT (APEAL) STUDY

Following the launch of the 2018 Rio and highly anticipated 2018 Stinger, Kia Motors America (KMA) has earned two more J.D. Power Automotive Performance, Execution and Layout (APEAL) awards for its stylish subcompact and its powerful fastback sports sedan. The double win helped increase Kia’s overall score by eight points since last year, while also securing the brand’s spot among the top 10 non-premium nameplates. The announcement follows Kia Motors being named the highest ranked mass market brand in J.D. Power Initial Quality Study for the fourth consecutive year, with the Rio also capturing a win in the small car segment.

Awards|Kia Motors America|2018 Stinger|2018 Rio

08/01/18 | ID: 13987

KIA MOTORS AMERICA ANNOUNCES JULY SALES

Kia Motors America (KMA) today announced July sales of 53,112 vehicles, with the Rio and Optima car lines and Sorento SUV up double digits over the same period last year.

Kia Motors America|Sales|Models

07/16/18 | ID: 13985

KIA MOTORS AMERICA ANNOUNCES BEST-EVER FIRST HALF CERTIFIED PRE-OWNED VEHICLE SALES

Kia Motors America announces record first half Certified Pre-Owned (CPO) monthly sales with 39,954 vehicles sold. This achievement is an indication that Kia’s wide variety of stylish and fun-to-drive vehicles coupled with the brand’s industry-leading warranty, provide consumers the models they want and the added peace of mind they need when shopping for a CPO car. Kia’s popular Sportage and Forte helped drive the brand’s sales with double-digit gains.

Kia Motors America|Sales

07/10/18 | ID: 13975

KIA SORENTO SUV CONQUERS REAL AND PERCEIVED MOUNTAINS IN NEW MARKETING CAMPAIGN

After the refreshed 2019 Kia Sorento SUV went “to hell and back” late last year by conquering Moab’s treacherous Hell’s Revenge, a new marketing campaign from Kia Motors America vividly details the versatility, advanced technology and comfort of the brand’s best-selling and most capable SUV. Featuring a series of 15- and 30-second broadcast spots and digital elements in both English and Spanish, the campaign takes viewers on a journey illustrating the available all-wheel drive system, standard three-row, seven-passenger seating, and the decidedly more upscale cabin with newly-added technology.

Advertising|Kia Motors America|Marketing|Technology|2019 Sorento

07/03/18 | ID: 13973

KIA MOTORS AMERICA ANNOUNCES JUNE SALES

Kia Motors America today announced June sales of 56,571 vehicles, a 0.8-percent increase over the same period last year. In the month that saw Kia top all non-premium brands in J.D. Power’s Initial Quality Study for the fourth consecutive year, sales were led by the Sorento SUV at 12,089 units, up 23.9-percent year-over-year. In addition to Sorento, Rio, Niro and Sedona also posted double-digit sales increases over June 2017.

Kia Motors America|Sales|Models

06/20/18 | ID: 13967

KIA MOTORS IS THE HIGHEST RANKED MASS MARKET BRAND IN J.D. POWER’S INITIAL QUALITY STUDY FOR THE FOURTH CONSECUTIVE YEAR

For the fourth consecutive year, Kia was recognized as the number one non-premium brand by J.D. Power in the 2018 Initial Quality Study (IQS), with a reported 72 problems per 100 vehicles. Kia maintained its leadership position with segment-leading performances from the Sorento (Midsize SUV) and Rio (Small Car), while Optima (Midsize Car), Sportage (Small SUV) and Sedona (Minivan) placed second and the Forte (Compact Car) placed third in their respective segments.

Awards|Kia Motors America|Quality

06/19/18 | ID: 13941

2018 KIA NIRO EARNS TOP SAFETY PICK PLUS RATING FROM INSURANCE INSTITUTE FOR HIGHWAY SAFETY

The Insurance Institute for Highway Safety (IIHS) has awarded its best rating possible, Top Safety Pick Plus (TSP+), to the 2018 Kia Niro when equipped with available Forward Collision Warning System (FCWS) and Autonomous Emergency Braking System (AEB) as well high-intensity discharge (HID) headlights.

Kia Motors America|Safety|Models|2018 Niro

06/13/18 | ID: 13913

KIA MOTORS AMERICA EXTENDS CERTIFIED PRE-OWNED / BRANDED PRODUCT PROGRAM WITH JM&A GROUP

Kia Motors America announced the extension of the brand’s Certified Pre-Owned (CPO) and Branded Product Program with the JM&A Group.

Kia Motors America|Partnerships|Sales

06/11/18 | ID: 13912

KIA MOTORS AMERICA SKIPS THE HARD SELL FOR SUMMER SALES

Kia Motors America (KMA) is kicking off the annual automotive summer sales period with the launch of a national integrated marketing campaign focused on the obvious reason why consumers should consider Kia. Simply put, because Kia is “America’s Best Value.” The campaign spots eschew sales techniques like free donuts and showrooms stuffed floor-to-ceiling with balloons in favor of two elementary school aged children as sales people. The spots show that Kia’s message is so simple that even a child can explain it.

Advertising|Marketing|Sales

06/05/18 | ID: 13907

KIA SOUL NAMED AMONG 10 BEST FAMILY CARS BY PARENTS MAGAZINE AND EDMUNDS

For the second year in a row, the Kia Soul has been named among the 10 Best Family Cars of 2018 by Parents magazine and Edmunds. Experts and editors tested hundreds of new models and selected winners based on value, safety features, convenience and other family friendly attributes.

Awards|Kia Motors America|Models|2018 Soul

06/01/18 | ID: 13905

KIA MOTORS AMERICA PROMOTES GREG SILVESTRI TO VICE PRESIDENT, SERVICE & AFTERSALES OPERATIONS

Kia Motors America (KMA) today announced the promotion of Greg Silvestri to vice president, service & aftersales operations. In his new role, Greg will report to Michael Cole, chief operating officer and executive vice president, and will continue to elevate Kia’s product quality and ownership experience while driving additional parts sales and dealer fixed-operations profitability. In addition, Silvestri will develop forward-reaching fixed-operations strategies designed to cope with the ever-changing retail automotive landscape.

Dealers|Executives|Kia Motors America

06/01/18 | ID: 13902

KIA MOTORS AMERICA ANNOUNCES MAY SALES

Kia Motors America today announced May sales of 59,462 vehicles, representing a 1.6 percent increase over the same period last year and the brand’s highest monthly sales total in 2018. May sales were led by the Forte and Sorento, with 11,261 and 10,370 units sold, respectively. In addition, the Stinger fastback sports sedan set a model-specific monthly sales record with 1,761 units sold in May.

Sales

05/29/18 | ID: 13899

KIA MOTORS AMERICA APPOINTS MICHAEL COLE AS CHIEF OPERATING OFFICER AND EXECUTIVE VICE PRESIDENT

Kia Motors America (KMA) today announced the appointment of Michael Cole to the role of chief operating officer and executive vice president. Cole – the chief operating officer of Kia Motors Europe since November 2012 – will serve as the central point of contact for all sales, marketing, service and corporate and product planning functions in the U.S., and will report to KMA’s president and CEO, Sean Yoon.

Executives|Kia Motors America

05/29/18 | ID: 13897

2018 KIA SOUL NAMED TO KELLEY BLUE BOOK’S 10 COOLEST CARS UNDER $20,000 LIST

On the heels of Soul sales crossing the one million threshold in the United States since going on sale in 2009, Kia’s funky urban passenger vehicle has been named to Kelley Blue Book’s 10 Coolest Cars list for the seventh year in a row. Soul continues to stand out from the crowd with a unique combination of style, versatility and a long list of standard features.

Awards|Kia Motors America|Models|2018 Soul

05/25/18 | ID: 13894

KIA MOTORS AMERICA’S CERTIFIED PRE-OWNED PROGRAM NAMED TO AUTOTRADER’S BEST PROGRAMS FOR 2018 LIST

Kia Motors America's (KMA) Certified Pre-Owned Program has been named to Autotrader’s 10 Best Non-Luxury CPO Programs for 2018. The list recognizes the standout programs car shoppers should consider when buying pre-owned.

Awards|Kia Motors America

05/21/18 | ID: 13891

KIA RANKED AS ONE OF 2018’S MOST TRUSTED AUTOMOTIVE BRANDS BY AMCI GLOBAL

For the second year in a row, Kia has been acknowledged as one of the most trusted non-luxury automotive brands in the annual Trusted Automotive Brands Study (TABS) conducted by AMCI Global. Trust is one of the key factors leading to brand loyalty and a customer’s decision to repurchase that brand’s products. Now in its second year, TABS again shows that trust accounts for more than 50 percent of a consumer’s decision to recommend or repurchase a vehicle from an automotive brand.

Awards|Kia Motors America

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