Top Honor Reinforces Brand’s Continued Commitment to Craftsmanship
- Kia ranked second among all Non-Premium brands
- Korean manufacturer has improved 12 rank positions across industry since 2016
IRVINE, Calif., February 14, 2018 – The J.D. Power 2018 Vehicle Dependability Study (VDS) has ranked the Kia Rio as the leader in the Small Car category. The industrywide study examines problems reported during the past 12 months by original owners of three-year old vehicles (2015 model year). Overall dependability is determined by the number of problems experienced per 100 vehicles (PP100). Thus, a lower score suggests a higher long-term quality level. The Rio ranked highest, with a score of 103 PP100.
“The results of the J.D. Power Vehicle Dependability Study demonstrate Kia’s continued commitment to quality and in building world-class products that offer tremendous value to our customers,” said Greg Silvestri, head of service operations, Kia Motors America (KMA). “The Rio is yet another example of how far the entire Kia model line-up has progressed, and this kind of quality is tangible evidence of our long-term strategy to enhance the Kia ownership experience.”
The Kia brand also saw marked improvements in the annual study, ranking second among Non-Premium marques, with just 122 PP100. Industrywide, Kia has gained 12 rank positions since the 2016 VDS. The study aims to measure the long-term quality of vehicles, including new technologies and features currently available to buyers. It includes 32 nameplates and 225 models, covering 177 specific problem symptoms grouped into eight major vehicle categories (Seats, HVAC, Features/Controls/Displays (FCD), Driving Experience, Interior, Engine/Transmission, Exterior, Audio/Communication/Entertainment & Navigation (ACEN). In the 2018 study, Kia improved across every category.
About Kia Motors America
Headquartered in Irvine, California, Kia Motors America continues to top quality surveys and is recognized as one of the 100 Best Global Brands and 50 Best Global Green Brands by Interbrand. Kia serves as the "Official Automotive Partner" of the NBA and LPGA and offers a complete range of vehicles sold through a network of nearly 800 dealers in the U.S., including cars and SUVs proudly assembled in West Point, Georgia.*
For media information, including photography, visit www.kiamedia.com. To receive custom email notifications for press releases the moment they are published, subscribe at www.kiamedia.com/us/en/newsalert.
* The Sorento and Optima GDI (EX, SX & Limited and certain LX Trims only) are assembled in the United States from U.S. and globally sourced parts.