KIA MOTORS REVEALS NEW BRAND PERSONALITY IN 90-SECOND SUPER BOWL SPOT
For its 10th consecutive year advertising during the Super Bowl, Kia Motors America took an unconventional approach. Instead of the usual celebrity glitz and glamour, Kia used its 90-second spot to honor the working-class spirit of Americans nationwide and reintroduce the brand through its upcoming all-new flagship SUV, the 2020 Kia Telluride.
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