The introduction of the all-new 2021 K5 midsize sedan continues as Kia Motors America (KMA) debuts the latest broadcast spot highlighting the dynamic performance, revolutionary design and enhanced safety features of the brand’s most powerful midsize sedan ever.

Hyundai Motor Group (the Group) announced today that Euisun Chung, Executive Vice Chairman, was inaugurated to the position of Chairman of the Group. Chairman Mong-Koo Chung was inaugurated to the position of Honorary Chairman.

“Bring it!” said Alyssa Roenigk, “I’m beyond charged to get going.” Roenigk, a senior writer at sports media giant ESPN, will drive a 2020 Telluride SX in the fifth annual Rebelle Rally, an all-women, off-road navigational challenge held in the deserts of California and Nevada. Starting October 8 in Lake Tahoe, California, the rally will cover 1,500 miles in eight days before reaching the finish line, October 16, in the Imperial Sand Dunes, California. Roenigk’s navigator, Sabrina Howells, has a huge job guiding the team through the course using only old-fashioned paper maps and a compass—no GPS, no cell phones, no digital devices of any kind. “I can’t wait,” Howells said, “I really geek out on this stuff.”