- In March, Kia globally unveiled the refreshed 2009 Optima midsize sedan at the New York International Auto Show that is set to go on sale in early fall.
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- In March, Kia debuted the KOUP concept at the 2008 New York International Auto Show (NYIAS) during a press conference at the Jacob K. Javits Convention Center
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- In January, Kia introduces the all-new Borrego midsize SUV at the 2008 North American International Auto Show in Detroit that is set to go on sale this summer as a 2009 model.
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- In January, Kia achieved its 14th consecutive year of record sales in 2007 with 305,473 units sold, a 3.8-percent year-over-year increase.
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- In January, Kia announces multi-year partnership with the National Basketball Association (NBA) and becomes the Official Automotive Partner of the NBA
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- In May, Kia celebrated its best sales month ever with record April sales of 30,066 units, a 15.6-percent increase over the same period in 2007
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- In June, Kia announced its best sales month ever for the second consecutive month with record May sales of 31,047 units
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- On June 24, Kia celebrated the official grand opening of its U.S. headquarters and state-of-the-art design center in Irvine, Calif.
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- In August, Kia announced its best July ever with record sales of 28,021 units
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- In December, Kia launched an updated version of its award-winning Web site, Kia.com
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