Three of Kia Motors America’s (KMA) highly acclaimed models, the 2016 Optima midsize sedan, the 2016 and 2017 Cadenza premium sedan as well as the 2017 Sportage Compact CUV, have been named segment winners in AutoPacific’s 2017 Vehicle Satisfaction Awards (VSA) in the midsize car, large car and compact crossover SUV categories, respectively.

Hace cinco años Kia Motors America (KMA) estrenó el rediseñado modelo Optima en la Exposición Internacional de Autos de Nueva York y presentó un innovador sedán mediano que actuó de catalizador de la transformación liderada por el diseño de la marca. La historia se repitió cuando el totalmente renovado 2016 Optima, símbolo de la maduración de la marca Kia mediante el refinamiento continuo y la atención obsesiva al detalle, hizo su estreno aquí hoy. Un éxito instantáneo entre los consumidores que buscan una alternativa refrescante en un segmento por lo demás aburrido, el Optima ha sido el vehículo más vendido de KMA durante tres años consecutivos, y el totalmente renovado modelo está posicionado para continuar ese éxito.

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The all-new 2016 Optima challenges the midsize sedan segment through significant improvements in refinement and obsessive attention to detail. An instant hit with consumers looking for a fresh alternative to an otherwise staid segment, the Optima has been Kia Motors America’s (KMA) top-selling vehicle for three consecutive years, and the all-new model is poised to continue that success.

With its jagged mountain peaks, conifer-covered slopes, and whitewater rapids, Aspen is a unique blend of beauty and power, making it the perfect setting to launch the all-new 2016 Optima. Passionately designed and obsessively crafted, the Optima defies the staid midsize sedan segment with its exquisite design, abundance of premium convenience features, and exceptional refinement, delivering a class-up experience to those looking for higher levels of sophistication in their day-to-day driving.

Kia Motors America (KMA) announced pricing today of the newest version of its hugely popular midsize sedan, the Optima. Offered in five trim levels – LX, LX 1.6T, EX, SX and SXL, the all-new 2016 Optima is priced aggressively with a starting MSRP of just $21,840 for the LX with a 2.4-liter engine. An instant hit with consumers looking for a fresh alternative to an otherwise staid segment, the Optima has been KMA’s top-selling vehicle for three consecutive years, and the all-new model is poised to continue that success.

NBA All-Star Blake Griffin is back in a series of four new television commercials for Kia’s best-selling Optima midsize sedan, and he’s bringing his signature brand of satirical comedy with him. In the campaign, everyday people get in the zone for the first time while experiencing the next-level performance and sophistication of the all-new 2016 Optima – the Official Vehicle of the NBA – and find an eternally calm Griffin reading the newspaper, playing chess, making the ultimate peanut butter and jelly sandwich or acting as a weather forecaster in the midst of an impressive basketball performance. The multiplatform campaign, which includes television, digital and social media elements, debuts during Kia NBA Tip-Off 2015.

Kia Motors America’s (KMA) passionately designed and obsessively crafted all-new 2016 Optima is the Best Buy of the Year among midsize cars according to Kelley Blue Book’s KBB.com. With an extensive yearlong data collection process, vehicle testing and evaluation of 2016 model-year vehicles, Kelley Blue Book narrowed the list of 49 Best Buy Award Finalists down to an elite group of 12 winners.

In conjunction with the 2015 Los Angeles Auto Show, Road & Travel Magazine (RTM) has named the 2016 Kia Optima as its International Car of the Year. RTM jurors praised the all-new edition of Kia’s perennial best-seller for its aggressive design, long list of available features, impressive powertrain options and great value. RTM also named the 2016 Sorento its International SUV of the Year. The Sorento garnered acclaim for its combination of premium interior amenities, extensive safety features and all-wheel drive capability. Together, the awards propelled Kia to an extraordinary fourth consecutive win of the prestigious ICOTY brand award. The ICOTY jurors honored Kia’s K900 luxury sedan in 2015, the Cadenza premium sedan in 2014, and the previous-generation Optima in 2013.

Kia Motors America’s (KMA) all-new 2016 Optima midsize sedan and 2016 Sedona minivan were both named to Kelley Blue Book’s KBB.com 16 Best Family Cars for 2016 list. The recent winner of KBB.com’s 2016 Best Buy Award, the Optima was touted by editors for being stylish, feature-packed and family friendly. Meanwhile, the Sedona minivan was praised for style and function, a modern interior, impressive available safety features and overall value.

Kia Motors America’s (KMA) best-selling nameplate, the all-new 2016 Optima, has earned the highest designation possible – Top Safety Pick Plus (TSP+) – from the Insurance Institute for Highway Safety (IIHS) when equipped with optional front crash prevention. The rating reflects top scores in each of five crashworthiness tests as well as the integration of active safety technology to aid in crash prevention. The 2016 Optima earned “good” crashworthiness ratings and a superior rating for the optional front-crash prevention system.

Billboard, dick clark productions and Kia Motors announced today that new music sensation, Troye Sivan, will perform as “Kia’s One to Watch” on the “2016 Billboard Music Awards.” The “2016 Billboard Music Awards” will broadcast LIVE from T-Mobile Arena in Las Vegas on Sunday, May 22 at 8:00 p.m. ET / 5:00 p.m. PT on ABC. For the first time in Billboard Music Awards history, viewers on the West Coast will watch the show live with fellow fans on the East Coast. This year’s show, which will be hosted by hip-hop artist Ludacris and international music sensation Ciara, will showcase big performances, unexpected collaborations and much-discussed pop culture moments. Sivan joins previously announced performers Justin Bieber, Celine Dion, DNCE, Fifth Harmony, The Go-Go’s, Demi Lovato, Shawn Mendes, P!nk, Britney Spears and a collaboration with Nick Jonas and Tove Lo.

Kia Motors America’s (KMA) 2016 Optima midsize sedan and 2016 Soul hatchback have been recognized by Parents magazine and Edmunds.com as among the 10 Best Family Cars of 2016. The prestigious list, which identifies top picks for safety, performance and family-friendly features, will appear in the July issue of Parents magazine (available June 14) and online at parents.com/best-family-cars.

Kia Motors ranked highest among all popular brands in the 2016 AutoPacific Vehicle Satisfaction Awards (VSA) and placed fifth overall in the industry – ahead of luxury brands such as Audi, BMW, Mercedes-Benz and Porsche. In addition, three of Kia’s world-class vehicles – the 2016 Soul, Optima and Sedona – were named segment winners in the VSAs, which identify the most satisfying cars and automotive brands in the market.