14 Press Releases
06/13/17 ID: 12620
THREE KIA MODELS EARN COVETED AUTOPACIFIC VEHICLE SATISFACTION AWARDS
Three of Kia Motors America’s (KMA) highly acclaimed models, the 2016 Optima midsize sedan, the 2016 and 2017 Cadenza premium sedan as well as the 2017 Sportage Compact CUV, have been named segment winners in AutoPacific’s 2017 Vehicle Satisfaction Awards (VSA) in the midsize car, large car and compact crossover SUV categories, respectively.
04/01/15 ID: 10093
ALL-NEW 2016 OPTIMA MIDSIZE SEDAN MAKES GLOBAL DEBUT AT THE NEW YORK INTERNATIONAL AUTO SHOW
Five years ago Kia Motors America (KMA) debuted the re-designed Optima at the New York International Auto Show and introduced a game-changing midsize sedan that catalyzed the brand’s design-led transformation. History was repeated when the all-new 2016 Optima, a symbol of the Kia brand’s maturation through continuous refinement and obsessive attention to detail, made its debut here today. An instant hit with consumers looking for a fresh alternative to an otherwise staid segment, the Optima has been KMA’s top-selling vehicle for three consecutive years, and the all-new model is poised to continue that success.
07/14/15 ID: 10448
CHANGING LANDSCAPE OF FASHION WEEK IN NEW YORK CITY EXPANDS OPPORTUNITY FOR STYLE360
STYLE360 announces Spring/Summer 2016 dates, new logo with new title sponsor and first look at celebrity designer line up
09/09/15 ID: 10571
2016 OPTIMA OVERVIEW
The all-new 2016 Optima challenges the midsize sedan segment through significant improvements in refinement and obsessive attention to detail. An instant hit with consumers looking for a fresh alternative to an otherwise staid segment, the Optima has been Kia Motors America’s (KMA) top-selling vehicle for three consecutive years, and the all-new model is poised to continue that success.
10/13/15 ID: 10767
2016 OPTIMA OVERVIEW
With its jagged mountain peaks, conifer-covered slopes, and whitewater rapids, Aspen is a unique blend of beauty and power, making it the perfect setting to launch the all-new 2016 Optima. Passionately designed and obsessively crafted, the Optima defies the staid midsize sedan segment with its exquisite design, abundance of premium convenience features, and exceptional refinement, delivering a class-up experience to those looking for higher levels of sophistication in their day-to-day driving.
10/13/15 ID: 10780
KIA MOTORS AMERICA ANNOUNCES PRICING OF ALL-NEW 2016 OPTIMA
Kia Motors America (KMA) announced pricing today of the newest version of its hugely popular midsize sedan, the Optima. Offered in five trim levels – LX, LX 1.6T, EX, SX and SXL, the all-new 2016 Optima is priced aggressively with a starting MSRP of just $21,840 for the LX with a 2.4-liter engine. An instant hit with consumers looking for a fresh alternative to an otherwise staid segment, the Optima has been KMA’s top-selling vehicle for three consecutive years, and the all-new model is poised to continue that success.
10/26/15 ID: 10803
NBA ALL-STAR BLAKE GRIFFIN TAKES THE NEXT GENERATION KIA OPTIMA
NBA All-Star Blake Griffin is back in a series of four new television commercials for Kia’s best-selling Optima midsize sedan, and he’s bringing his signature brand of satirical comedy with him. In the campaign, everyday people get in the zone for the first time while experiencing the next-level performance and sophistication of the all-new 2016 Optima – the Official Vehicle of the NBA – and find an eternally calm Griffin reading the newspaper, playing chess, making the ultimate peanut butter and jelly sandwich or acting as a weather forecaster in the midst of an impressive basketball performance. The multiplatform campaign, which includes television, digital and social media elements, debuts during Kia NBA Tip-Off 2015.
11/12/15 ID: 10909
2016 KIA OPTIMA EARNS KELLEY BLUE BOOK’S KBB.COM BEST BUY AWARD
Kia Motors America’s (KMA) passionately designed and obsessively crafted all-new 2016 Optima is the Best Buy of the Year among midsize cars according to Kelley Blue Book’s KBB.com. With an extensive yearlong data collection process, vehicle testing and evaluation of 2016 model-year vehicles, Kelley Blue Book narrowed the list of 49 Best Buy Award Finalists down to an elite group of 12 winners.
11/18/15 ID: 10931
ALL-NEW 2016 KIA OPTIMA AND SORENTO WIN ‘INTERNATIONAL CAR OF THE YEAR’ AWARDS
In conjunction with the 2015 Los Angeles Auto Show, Road & Travel Magazine (RTM) has named the 2016 Kia Optima as its International Car of the Year. RTM jurors praised the all-new edition of Kia’s perennial best-seller for its aggressive design, long list of available features, impressive powertrain options and great value. RTM also named the 2016 Sorento its International SUV of the Year. The Sorento garnered acclaim for its combination of premium interior amenities, extensive safety features and all-wheel drive capability. Together, the awards propelled Kia to an extraordinary fourth consecutive win of the prestigious ICOTY brand award. The ICOTY jurors honored Kia’s K900 luxury sedan in 2015, the Cadenza premium sedan in 2014, and the previous-generation Optima in 2013.
02/04/16 ID: 11158
2016 KIA OPTIMA AND SEDONA NAMED TO KELLEY BLUE BOOK’S KBB.COM 16 BEST FAMILY CARS FOR 2016 LIST
Kia Motors America’s (KMA) all-new 2016 Optima midsize sedan and 2016 Sedona minivan were both named to Kelley Blue Book’s KBB.com 16 Best Family Cars for 2016 list. The recent winner of KBB.com’s 2016 Best Buy Award, the Optima was touted by editors for being stylish, feature-packed and family friendly. Meanwhile, the Sedona minivan was praised for style and function, a modern interior, impressive available safety features and overall value.
03/30/16 ID: 11452
ALL-NEW 2016 KIA OPTIMA RECEIVES TOP SAFETY PICK PLUS RATING FROM THE INSURANCE INSTITUTE FOR HIGHWAY SAFETY
Kia Motors America’s (KMA) best-selling nameplate, the all-new 2016 Optima, has earned the highest designation possible – Top Safety Pick Plus (TSP+) – from the Insurance Institute for Highway Safety (IIHS) when equipped with optional front crash prevention. The rating reflects top scores in each of five crashworthiness tests as well as the integration of active safety technology to aid in crash prevention. The 2016 Optima earned “good” crashworthiness ratings and a superior rating for the optional front-crash prevention system.
05/09/16 ID: 11505
TROYE SIVAN TO PERFORM AS “KIA’S ONE TO WATCH” ON THE “2016 BILLBOARD MUSIC AWARDS
Billboard, dick clark productions and Kia Motors announced today that new music sensation, Troye Sivan, will perform as “Kia’s One to Watch” on the “2016 Billboard Music Awards.” The “2016 Billboard Music Awards” will broadcast LIVE from T-Mobile Arena in Las Vegas on Sunday, May 22 at 8:00 p.m. ET / 5:00 p.m. PT on ABC. For the first time in Billboard Music Awards history, viewers on the West Coast will watch the show live with fellow fans on the East Coast. This year’s show, which will be hosted by hip-hop artist Ludacris and international music sensation Ciara, will showcase big performances, unexpected collaborations and much-discussed pop culture moments. Sivan joins previously announced performers Justin Bieber, Celine Dion, DNCE, Fifth Harmony, The Go-Go’s, Demi Lovato, Shawn Mendes, P!nk, Britney Spears and a collaboration with Nick Jonas and Tove Lo.
06/06/16 ID: 11528
KIA OPTIMA AND SOUL NAMED AMONG THE BEST FAMILY CARS OF 2016 BY PARENTS MAGAZINE AND EDMUNDS.COM
Kia Motors America’s (KMA) 2016 Optima midsize sedan and 2016 Soul hatchback have been recognized by Parents magazine and Edmunds.com as among the 10 Best Family Cars of 2016. The prestigious list, which identifies top picks for safety, performance and family-friendly features, will appear in the July issue of Parents magazine (available June 14) and online at parents.com/best-family-cars.
06/09/16 ID: 11532
KIA MOTORS RANKS HIGHEST AMONG ALL POPULAR BRANDS IN 2016 AUTOPACIFIC VEHICLE SATISFACTION AWARDS
Kia Motors ranked highest among all popular brands in the 2016 AutoPacific Vehicle Satisfaction Awards (VSA) and placed fifth overall in the industry – ahead of luxury brands such as Audi, BMW, Mercedes-Benz and Porsche. In addition, three of Kia’s world-class vehicles – the 2016 Soul, Optima and Sedona – were named segment winners in the VSAs, which identify the most satisfying cars and automotive brands in the market.