Some must have considered whether Peter Schreyer had lost the ability to think rationally. There could be no other explanation as to why the Design Chief of Volkswagen and Audi would depart the studios he’d helped make famous for Kia Motors Corporation (KMC). Back in 2006, Kia was still making in-roads into many of the markets Schreyer’s former employer had dominated for decades. Schreyer, however, saw the potential in Kia and welcomed the challenge he’d been offered: Completely redefine the image of the Kia brand through the power of design.

Since its debut, the Optima midsize sedan has garnered awards and accolades for Kia Motors America (KMA) in recognition of its design, performance and value. In 2011, the Optima Hybrid introduced a new level of efficiency to the brand’s most popular name plate. Now, KMA is pleased to announce the arrival of its updated 2013 Optima Hybrid, featuring a more performance-driven and fuel-efficient powertrain as well as more cargo space and premium features.

Since its debut, the Optima mid-size sedan has garnered awards and accolades for Kia Motors America (KMA) in recognition of its design, performance and value. In 2011, the Optima Hybrid introduced a new level of efficiency to the brand’s most popular name plate. Now, KMA is pleased to announce the arrival of its updated 2013 Optima Hybrid, featuring a more performance-driven and fuel-efficient powertrain as well as more cargo space and premium features. Value continues to be a strong selling point for the Hybrid with the LX starting at an MSRP of $25,900 and the fully loaded EX at an MSRP of $31,950 .