As the latest model in Kia's design-led transformation, the all-new 2011 Optima midsize sedan lineup expanded today with Kia Motors America's (KMA) introduction of the all-new Optima Hybrid at the Los Angeles Auto Show. With a stunning design, roomy interior, and an estimated 40 mpg class-leading fuel efficiency, Kia's first-ever hybrid in the U.S. will attract those looking for a striking and well-equipped sedan that does not sacrifice style, comfort, performance or value for fuel efficiency. Set to hit showrooms early next year, the Optima Hybrid employs a Kia-developed powertrain that includes several innovations that enable it to provide exceptional hybrid performance and efficiency.

Kia Motors America (KMA) es uno de los actuales líderes en economía de combustible de la industria automotriz y su posición se ha fortalecido a partir del lanzamiento del 2011 Optima Híbrido, su primer vehículo hibrido en los EE.UU. Diseñado para atraer a los consumidores que buscan un sedán con estilo y bien equipadas, que no sacrifica estilo, confort, rendimiento y valor por eficiencia del combustible. El Optima Híbrido ofrece la misma combinación de llamativo diseño y todas las comodidades que le valió elogios de la crítica y de consumidores al modelo Optima después de su debut, y añade potencia con eficiencia de combustible y una batería de litio polímero que permite hasta 35 millas por galón (mpg) en la ciudad y como líder en su clase con 40 mpg en autopistas.

Kia Motors America (KMA) takes the field at the 2011 Specialty Equipment Market Association (SEMA) Show with a pair of outrageous sports-themed vehicles built by the world famous West Coast Customs (WCC) shop in Corona, Calif. Working together, KMA and WCC have created two one-of-a-kind show cars – Optima Hybrid and Soul – inspired by KMA's official ambassadors and their respective sports: basketball all-star Blake Griffin and Michelle Wie of the Ladies Professional Golf Association (LPGA). Following the SEMA Show, television audiences will have a front row seat for the Kia builds on an upcoming episode of Inside West Customs on VELOCITY.

The 2012 Kia Optima Hybrid recently was named to the Hispanic Motor Press Association's (HMPA) "Top 10 Cars of the Year" list as the top Alternative Powerplant vehicle. The HPA award reflects the unique and distinctive preferences and needs of the influential Hispanic population in the U.S., with jurors selected by invitation only following strict criteria, including years of experience, demonstrated knowledge of vehicle technology, and proof of audience.