As the latest model in Kia's design-led transformation, the all-new 2011 Optima midsize sedan lineup expanded today with Kia Motors America's (KMA) introduction of the all-new Optima Hybrid at the Los Angeles Auto Show. With a stunning design, roomy interior, and an estimated 40 mpg class-leading fuel efficiency, Kia's first-ever hybrid in the U.S. will attract those looking for a striking and well-equipped sedan that does not sacrifice style, comfort, performance or value for fuel efficiency. Set to hit showrooms early next year, the Optima Hybrid employs a Kia-developed powertrain that includes several innovations that enable it to provide exceptional hybrid performance and efficiency.

Kia Motors America (KMA) is one of the automotive industry's current fuel economy leaders, and that position was strengthened with the launch of the 2011 Optima Hybrid, the brand's first hybrid vehicle in the U.S. Designed to appeal to consumers looking for a stylish and well-appointed sedan that does not sacrifice style, comfort, performance or value for fuel efficiency, the Optima Hybrid offers the same combination of head-turning design and modern amenities that earned critical and consumer acclaim for the Optima following its debut, and adds a more fuel-efficient drivetrain and state-of-the-art lithium-polymer battery pack to deliver up to 34 miles per gallon (mpg) in the city and 39 mpg² on the highway.

Kia Motors America (KMA) takes the field at the 2011 Specialty Equipment Market Association (SEMA) Show with a pair of outrageous sports-themed vehicles built by the world famous West Coast Customs (WCC) shop in Corona, Calif. Working together, KMA and WCC have created two one-of-a-kind show cars – Optima Hybrid and Soul – inspired by KMA's official ambassadors and their respective sports: basketball all-star Blake Griffin and Michelle Wie of the Ladies Professional Golf Association (LPGA). Following the SEMA Show, television audiences will have a front row seat for the Kia builds on an upcoming episode of Inside West Customs on VELOCITY.

The 2012 Kia Optima Hybrid recently was named to the Hispanic Motor Press Association's (HMPA) "Top 10 Cars of the Year" list as the top Alternative Powerplant vehicle. The HPA award reflects the unique and distinctive preferences and needs of the influential Hispanic population in the U.S., with jurors selected by invitation only following strict criteria, including years of experience, demonstrated knowledge of vehicle technology, and proof of audience.