Following the launch of the 2018 Rio and highly anticipated 2018 Stinger, Kia Motors America (KMA) has earned two more J.D. Power Automotive Performance, Execution and Layout (APEAL) awards for its stylish subcompact and its powerful fastback sports sedan. The double win helped increase Kia’s overall score by eight points since last year, while also securing the brand’s spot among the top 10 non-premium nameplates. The announcement follows Kia Motors being named the highest ranked mass market brand in J.D. Power Initial Quality Study for the fourth consecutive year, with the Rio also capturing a win in the small car segment.

The all-new 2018 Kia Rio was named among the 10 Best vehicles for Hispanic families by the Hispanic Motor Press Foundation, taking top honors in the subcompact car category. The Rio’s outstanding combination of fuel efficiency, innovative technology, fun-to-drive character and value helped it win high marks from the Hispanic Motor Press judges.

With the all-new 2018 Rio arriving in showrooms, Kia Motors America (KMA) is launching a comprehensive marketing campaign to reinforce the age-old adage that big things can indeed come in small packages. The centerpiece of the campaign, entitled “Small Can Do Big”, is a 90-second spot which makes its broadcast debut tonight during Game One of the NBA Tip-Off between the Boston Celtics and Cleveland Cavaliers on TNT. Directed by viral video sensation, online producer and musician, Julian Smith, the spot features a Rio 5-door and a group of percussionists, musicians and DJs using Kia’s versatile, stylish and capable new subcompact as the main musical instrument. From the revving engine to the hood release latch and tailgate, nearly every part of the Rio that opens, closes or moves – doors, windows, center console, glovebox, door locks, turn signal, windshield wipers, chimes and horn – are incorporated into an unexpected high-decibel musical score.

Kia Motors America (KMA) today announced pricing for the all-new 2018 Rio sedan and 5-door hatchback. Expected to arrive in Kia retailers beginning early October, the subcompact duo will be offered in three trim levels – LX, S and EX.

The all-new 2018 Rio sedan and 5-door hatchback are the latest additions to the world-class Kia Motors America (KMA) model lineup. Delivering a new eye-catching design that is decidedly European, this subcompact duo will bring an exciting combination of fuel efficiency, innovative technology, advanced safety technology, everyday convenience and fun-to-drive character to value-conscious consumers when the cars arrive at Kia retailers in the fourth quarter of this year.

Con su llamativo diseño e impresionante lista de características, el nuevo Rio Sedán y el Rio 5 2018 son las últimas adiciones a la línea de modelos de clase mundial de Kia Motors America (KMA). Creados en los estudios de diseño Kia en Esados Unidos y Europa, y en colaboración con la sede de diseño de Kia en Namyang, Corea, este dúo de subcompactos aportará una gran combinación de eficiencia de combustible, tecnología innovadora, características de seguridad avanzadas, comodidad diaria y aspectos divertidos para los consumidores exigentes cuando los autos lleguen a los concesionarios a fin de este año.