06/20/13 ID: 6396

Soul Picked Based on its Fun-to-Drive and Fun-to-Own Personality

  •  The Soul stays cool with its fun design and technology
  • Soul’s extensive list of standard features makes it a superb value

IRVINE, Calif., June 20, 2013 – Kia Motors America’s (KMA) top-selling urban passenger vehicle, the 2013 Soul, was named to Kelley Blue Book’s list of the 10 Coolest New Cars Under $18,000. Chosen by the site’s editors, the 2013 Soul was celebrated for its fun and bold design, high-tech offerings and roominess.

“The Soul, which paved the way for Kia’s design led transformation with its fun and funky personality, quickly established a reputation as the spunkiest car in the Kia lineup, and now KBB has recognized it as one of the coolest vehicles on the market,” said Michael Sprague, executive vice president, marketing & communications, KMA. “Kia has always strived to provide customers with value, style and substance, and the Soul fulfills that promise with an extensive roster of standard features and unique design that has become iconic.”

The Soul placed third on Kelley Blue Book’s annual list of the coolest cars. Editors at Kelley Blue Book’s looked for new cars that were fun to own and drive. The Soul’s one-of-a-kind look and feel stood out amongst its competition.

“Born in 2010 and significantly updated in 2012, the Kia Soul has managed to keep its cool the whole time,” said Jack R. Nerad, executive editorial director and executive market analyst for Kelley Blue Book’s “Like a small cargo van with bold lines and high tech, the Soul’s impressive standard equipment list includes Bluetooth®1 phone connectivity, an auxiliary audio input and iPod®2 integration.”

For more information about’s 2013 list of the 10 Coolest New Cars Under $18,000, please visit

About the 2013 Soul
Refreshed for the 2013 model year, the Soul features technology and styling upgrades, bringing a new level of cool with enhanced power and efficiency. New for 2013 are power-folding side mirrors, darkened chrome around the signature grille, upgraded leather on the leather-wrapped steering wheel, standard Bluetooth® wireless technology with steering wheel-mounted controls, standard steering wheel-mounted audio controls, and cruise control. The Soul also offers Idle Stop and Go (ISG) technology as part of the Eco Package, which senses when the vehicle is stopped and shuts off the engine to maximize efficiency and results in reduced engine load and less fuel consumption.

Kia’s Unprecedented Growth
Kia Motors America is one of only three auto brands to increase U.S. sales in each of the past four years, and in 2012 the company surpassed the 500,000 unit mark for the first time.  With a full line of fun-to-drive cars and CUVs, Kia is advancing value to new levels of sophistication by combining European-influenced styling – under the guidance of chief design officer Peter Schreyer – with cutting-edge technologies, premium amenities, affordable pricing and the lowest cost of ownership in the industry.  Kia recently joined the exclusive ranks of Interbrand’s “Top 100 Best Global Brands,” and is poised to continue its momentum with seven all-new or significantly redesigned vehicles scheduled to arrive in showrooms in 2013.  Over the past decade Kia Motors has invested more than $1.4 billion in the U.S., including the company’s first U.S. assembly plant in West Point, Georgia – Kia Motors Manufacturing Georgia – which is responsible for the creation of more than 11,000 plant and supplier jobs.  The success of the U.S.-built* Optima and Sorento in two of the industry’s largest segments has fueled Kia’s rapid growth and is complemented by Kia’s comprehensive lineup which includes the Cadenza flagship sedan, Soul urban passenger vehicle, Sportage compact CUV, Optima Hybrid, the Forte sedan, 5-door and Koup compacts, Rio and Rio 5-door sub-compacts and the Sedona minivan.

About Kia Motors America
Kia Motors America is the marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea. KMA offers a complete line of vehicles through more than 765 dealers throughout the United States and serves as the "Official Automotive Partner" of the NBA. In 2012, KMA recorded its best-ever annual sales total and gained U.S. market share for the 18th consecutive year. Kia is poised to continue its momentum and will continue to build the brand through design innovation, quality, value, advanced safety features and new technologies.

Information about Kia Motors America and its full vehicle line-up is available at its website – For media information, including photography, visit  To receive custom email notifications for press releases the moment they are published, subscribe at

About Kelley Blue Book
Founded in 1926, Kelley Blue Book, The Trusted Resource®, is the only vehicle valuation and information source trusted and relied upon by both consumers and the industry.  Each week the company provides the most market-reflective values in the industry on its top-rated website, including its famous Blue Book® Trade-In and Suggested Retail Values and Fair Purchase Price, which reports what others are paying for new cars this week.  The company also provides vehicle pricing and values through various products and services available to car dealers, auto manufacturers, finance and insurance companies as well as governmental agencies. provides consumer pricing and information on cars for sale, minivans, pickup trucks, sedan, hybrids, electric cars, and SUVs.  Kelley Blue Book Co. Inc. is a wholly owned subsidiary of AutoTrader Group.

The Sorento and Optima GDI (EX Trims and certain LX Trims only) and GDI Turbo are built in the United States from U.S. and globally sourced parts.

1 The Bluetooth® word mark and logos are registered trademarks owned by Bluetooth SIG, Inc. and any use of such marks by Kia is under license. Other trademarks and trade names are those of their respective owners. A compatible Bluetooth® enabled cell phone is required to use Bluetooth® wireless technology.

2 iPod® is a registered trademark of Apple Inc. iPod® mobile digital device sold separately. Connectivity may require use of the Kia accessory cable.

Exención de responsabilidad sobre la precisión de la información del comunicado de prensa
La información publicada en los comunicados de prensa en el sitio web de Kia Media era precisa en el momento de la publicación, pero puede ser reemplazada por comunicados posteriores u otra información.