As seen in these images from the set, Christopher Walken – and a very colorful sock – will add pizzazz to Kia Motors’ 60-second Super Bowl commercial for the all-new 2016 Optima midsize sedan. Scheduled to run in the fourth quarter, the new ad will continue to spotlight the next-generation Optima as the vibrant alternative for those determined not to blend in.

For additional information on the Optima marketing campaign, please click here.