KIA MOTORS AMERICA TO SHARE WORLD-CLASS VEHICLES AND EXPERT CAR-BUYING KNOWLEDGE AT MOM 2.0 SUMMIT
Kia is the Presenting and Official Transportation Sponsor of the Premier Professional Conference for Influential Mom Bloggers and Female Entrepreneurs who Create Online Content
- Kia and national philanthropic partner, DonorsChoose.org, will host a roundtable discussion to enable an open dialogue between influential moms, marketers and media outlets
- Over 600 leading bloggers, women entrepreneurs, and marketers attendees can test-drive three award-winning Kia vehicles and discuss automotive trends with experts from Kelley Blue Book
SCOTTSDALE, Ariz., April 29, 2015 – Kia Motors America (KMA) is proud to serve as Presenting Sponsor and Official Transportation Sponsor of the 2015 Mom 2.0 Summit – April 29 - May 1 – a forum intended for sharing ideas, developing creative content and highlighting programs and platforms that engage audiences, online and beyond. Among the activities, workshops and keynote speaker opportunities, Kia and its national philanthropic partner, DonorsChoose.org, will host a roundtable discussion entitled, “Finding Partnerships that Give Back: Working with Brands for Social Good,” to discuss how the two organizations have collaborated to deliver more than $5 million of badly needed educational resources to public school classrooms across the country.
“The Mom 2.0 Summit is an invaluable opportunity that enables an exchange of ideas and an open dialogue between influential moms, marketers and the media, as well as a chance to build new relationships,” said Tim Chaney, vice president of marketing communications, KMA. “With Kia’s focus on family, social responsibility and contributing to a better future, it was important for our brand to participate in these relevant and impactful conversations.”
In addition to involvement with a variety of Mom 2.0 activities, Kia will also conduct first-hand ride and drive opportunities for three of its world-class offerings: the 2015 Optima midsize sedan, 2016 Sedona multi-purpose vehicle and all-new 2016 Sorento CUV. Kia is also partnering with Kelley Blue Book’s KBB.com to provide summit attendees with expert third-party knowledge of car-buying and automotive trends that will help empower consumers when it’s time for them to make one of the biggest financial decisions of their lives.
Mom 2.0 co-founder Carrie Pacini sees Kia as an ideal partner, both professionally and philosophically. "The leading women who attend the Mom 2.0 Summit are at the forefront of parent blogging and women’s journalism," said Pacini. "They're building successful, profitable businesses that, over the last decade, have helped change the landscape of online media. Similarly, Kia has quickly become one of the world's leading automakers by focusing on the quality of their products. Both groups disrupted the status quo and made an impact on their respective industries. We're thrilled to have them with us as our Official Transportation Sponsor this year."
About Kia Motors America
Kia Motors America (KMA) is the marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea, and in 2014 was the #1 ranked mainstream brand according to Strategic Vision’s Total Quality Index. KMA proudly serves as the "Official Automotive Partner" of the NBA and LPGA and set an all-time annual sales record in 2014, surpassing the 500,000 unit mark for the third consecutive year. KMA offers a complete line of vehicles, including the rear-drive K900** flagship sedan, Cadenza premium sedan, Sorento CUV, Soul urban passenger vehicle, Soul Electric Vehicle***, Sportage compact CUV, Optima midsize sedan, Optima Hybrid, the Forte compact sedan, Forte5 and Forte Koup, Rio and Rio 5-door subcompacts and the Sedona minivan, through a network of more than 765 dealers across the United States. Kia’s U.S. manufacturing plant in West Point, Georgia, builds the Optima* and Sorento* and is responsible for the creation of more than 14,000 plant and supplier jobs.
Information about KMA and its full vehicle line-up is available at www.kia.com. For media information, including photography, visit www.kiamedia.com. To receive custom email notifications for press releases the moment they are published, subscribe at www.kiamedia.com/us/en/newsalert.
About Mom 2.0
The Mom 2.0 Summit is the premier professional conference for influential mom bloggers and female entrepreneurs who create online content. Every year, women leaders in media and business converge at the Summit to compare notes, discuss ideas, and forecast what’s next for women online and in the marketplace.
In 2015, Mom 2.0 will bring together over 600 leading bloggers, women entrepreneurs, and marketers representing parenting, entertainment, food, politics, technology, social change, business, travel, design, and more. Our attendees will gather together to discuss trends and share best practices, while sponsors can promote their intentions, goals, messages, programs and products in an intimate setting that is ideal for making lasting connections.
Founded in 2000, DonorsChoose.org makes it easy for anyone to help a classroom in need. At this nonprofit website, teachers at half of all the public schools in America have created project requests, and more than a million people have donated $322 million to projects that inspire them. All told, 14 million students—most from low-income communities, and many in disaster-stricken areas—have received books, art supplies, field trips, technology, and other resources that they need to learn.
Visit www.donorschoose.org/intro to hear Oprah Winfrey and Stephen Colbert tell the DonorsChoose.org story. DonorsChoose.org is an online charity that makes it easy for anyone to help students in need. To support a classroom, you can make a donation of any size at www.donorschoose.org.
About Kelley Blue Book (www.kbb.com)
Founded in 1926, Kelley Blue Book, The Trusted Resource®, is the only vehicle valuation and information source trusted and relied upon by both consumers and the automotive industry. Each week the company provides the most market-reflective values in the industry on its top-rated website KBB.com, including its famous Blue Book® Trade-In Values and Fair Purchase Price, which reports what others are paying for new and used cars this week. The company also provides vehicle pricing and values through various products and services available to car dealers, auto manufacturers, finance and insurance companies, and governmental agencies. Kelley Blue Book’s KBB.com ranked highest in its category for brand equity by the 2014 Harris Poll EquiTrend® study and has been named Online Auto Shopping Brand of the Year for three consecutive years. Kelley Blue Book Co., Inc. is a Cox Automotive company.
* The Sorento and Optima GDI (EX, SX & Limited and certain LX Trims only) are assembled in the United States from U.S. and globally sourced parts.
** 2015 K900 V8 available in select trims and in select markets with limited availability.
*** 2015 Soul EV in select markets with limited availability.