Aimed squarely at and designed specifically for the young and young-at-heart, the 2011 Kia Soul continues to make a statement for the brand with its distinctive styling, a plethora of safety options and tremendous value. Soul still stands out from the crowd with modern, unique styling and for 2011 will offer consumers more personalization options than ever before. A true game-changer for the Kia brand, the Soul was the first vehicle launched under Kia Motors America's (KMA) ongoing design-led transformation and the most aggressive new vehicle launch cycle in the automotive industry, which continues through 2011.

On the heels of back-to-back all-time record monthly sales for Kia Motors America (KMA), the 2011 Sorento CUV and 2011 Sedona minivan earned the top scores in the SUV and Van categories in NADAguides' annual "Best Car Buys for 2011." The U.S.-built* 2011 Sorento has been Kia Motors' best-selling vehicle for 16 consecutive months and received high marks for its five-star crash safety rating from the National Highway Traffic Safety Administration (NHTSA), outstanding fuel economy, low depreciation and competitive price. The Sedona was praised for its long list of standard equipment, low starting price, and improved horsepower, and with the popular and fuel-sipping 2011 Soul urban passenger vehicle finishing in the top three in the Wagons category, Kia Motors was one of only four automakers to place three or more models on the report across multiple categories.

After more than seven million views online and the launch of their own clothing line, the style and flair of the music-loving hamsters from Kia Motors America's (KMA) award-winning Soul advertising campaign is hitting the streets with the arrival of the special edition 2011 Hamstar™ Soul. First seen as a concept at the 2010 SEMA Show, the Hamstar Soul builds on the success and consumer interest in the previous five special edition models and expands upon the funky urban passenger vehicle's personalization options while maintaining its appealing combination of value, safety, technology and long list of standard equipment.

Kia Motors America's (KMA) lineup of stylish and fun-to-drive vehicles continues to receive praise from consumers and industry observers for offering a compelling combination of cutting-edge technology, world-class design and outstanding fuel efficiency at a tremendous value. The latest accolade comes from the editors at Cars.com who placed the 2011 Kia Forte 5-door and Soul urban passenger vehicle on their recent list of the "Top 10 Urban Cars." Both vehicles were identified as great choices for city dwellers due to their practical size, low starting price, excellent visibility and tight turning radius.

Kia Motors' rapping and dancing hamsters earned the company one of the most prestigious advertising awards yesterday when the "This or That" campaign for the brand's funky Soul urban passenger vehicle received the Gold Effie award in the "David v. Goliath" category at the 2011 North American Effie Awards ceremony in New York. The annual Effie Awards (short for effective) presented by Effie Worldwide, Inc., highlights the most effective marketing communications efforts in the U.S. each year, and the "David v. Goliath" category recognizes smaller, new or emerging brands that challenge category leaders. The Kia Soul marketing initiative earned the Gold Effie after taking home a Silver Effie in 2010.

Leading global information services company Experian recently released a report regarding automotive brands with the highest loyalty, with Kia Motors America (KMA) landing on top with 47.9 percent. Experian also reported that the Forte compact sedan received the highest loyalty ranking of any vehicle with 67.7 percent, while the popular Soul urban passenger vehicle and Forte Koup two-door landed not far behind with 59.3 percent and 56.4 percent rankings, respectively.