After recently announcing its 14th consecutive year of increased market share, second best January sales month ever and the all-new 2010 Kia Soul urban lifestyle passenger vehicle, Kia Motors America (KMA) is proud to announce that four of its models, including Borrego, Optima, Rondo and Spectra, have been recognized as a “Best Bet” by The Car Book 2009. This marks the fourth consecutive year that Optima has been recognized.

Kia Motors America (KMA) today rolls out the all-new 2010 Kia Soul urban passenger vehicle onto the streets of Miami, following its recent North American debut during the 2008 Los Angeles Auto Show. Soul stands out from the crowd with modern, unique styling aimed toward the young and young-at-heart. Designed by Kia Motors’ Southern California-based design team, Soul is the newest product offering to join the company’s ever-expanding line-up and is currently on sale at dealerships across the United States.

Kia Motors America (KMA) today announced the all-new 2010 Kia Soul urban passenger vehicle has been named as the “Grooviest Interior” on the Ward’s AutoWorld “Interior of the Year” list. Recently launched in Miami and on sale now in dealerships nationwide, Soul was one of only 11 vehicles honored for offering great looks and great value along with extensive safety features, comfort and convenience features.

Kia Motors America, Inc. (KMA) today announced the 2010 Kia Soul urban passenger vehicle has been named “Best Value” in the Writer’s Choice Awards for the 2009 Texas Auto Writers Association (TAWA) Spring Challenge. One of only seven vehicles honored in this year’s list, Soul was ultimately chosen for its smart combination of attractive pricing, long list of accessories and standard safety features.

Kia Motors America (KMA) today announced the all-new 2010 Soul urban passenger vehicle was named to the 2009 Top 10 Coolest New Cars Under $18,000 list by Kelley Blue Book’s kbb.com, the leading provider of new car and used car information. The Soul joined Kia Motors’ ever-expanding lineup in March and was lauded for being a cool, affordable ride with a growing emphasis on personality, versatility and technology.

Kia Motors America (KMA) today rolls out the first all-new special edition for the Soul model line, the 2010 Denim Kia Soul, a unique iteration of the popular urban passenger vehicle that further emphasizes Soul’s cutting edge style and youthful, fun character. Matched with impressive fuel economy and safety features standard on all models, the special-edition Denim Soul provides consumers with even more personalization options.

Kia Motors America (KMA) today lets loose the paw-tapping, music-loving hamsters seen in its recent advertising campaign and unveils its “Go Hamster Go!” Facebook® application and continues launch momentum of the uniquely styled all-new 2010 Kia Soul urban passenger vehicle. Go Hamster Go! marks Kia Motors’ first-ever augmented reality game and first Facebook application. Demonstrating leadership in the online space, the Kia Soul application allows passionate fans the opportunity to have fun with the captivating vehicle using the popular, head-bobbing hamsters. The application is available now on the Kia Soul Facebook Page, www.facebook.com/kiasoul, through the ‘Go Hamster Go!’ tab.

Kia Motors America (KMA) today announces a nationwide, youth-oriented program, titled “Kia Presents The Soul Collective” on the heels of the launch of one of its most popular, stylish and intriguing vehicles, the 2010 Kia Soul urban passenger vehicle. Bringing the Soul directly to consumers through interactive events and test-drive opportunities in a 10-city tour, the program mirrors the Kia Soul ad campaign’s “a new way to roll” slogan by partnering with young and modern thought leaders, brought together to form The Soul Collective, from different disciplines including music, film, design, and gaming to show exactly “how they roll” through their respective mediums.

Directly on the heels of earning a “Top Safety Pick” by the Insurance Institute for Highway Safety (IIHS), the all-new 2010 Kia Soul urban passenger vehicle has been named to the 2009 “Top 10 Back-to-School Cars” list by Kelley Blue Book’s kbb.com. Soul was recognized by the well-known automotive resource site for its fun and quirky styling, impressive interior space, extensive warranty, notable fuel economy and enjoyable creature comforts.

Kia Motors America (KMA) today announced the all-new 2010 Kia Soul was named to the “Most Exciting Cars of 2010” list by TIME.com, the online edition of TIME magazine. A recent addition to the expanding Kia lineup, Soul’s head-turning style was modeled under the brand’s current design evolution and offers consumers an attractive vehicle with myriad personalization options as well as numerous standard comfort and safety features. Also a recent recipient of a “Top Safety Pick” by the Insurance Institute for Highway Safety (IIHS) and named to the “Top 10 Back-to-School Cars” by Kelley Blue Book’s kbb.com, Soul was recognized by TIME.com for its roomy interior, large cargo volume, standard convenience features and impressive value

Following a slew of prestigious honors and recognitions, the 2010 Kia Soul has yet again been recognized for its consumer appeal and been named one of “10 Great and Safe Rides for Teens” by AutoWeek magazine as part of its September 7, 2009 issue. Recently named to the “Most Exciting Cars of 2010” list by TIME.com, given a “Top Safety Pick” by the Insurance Institute for Highway Safety (IIHS) and named to the “Top 10 Back-to-School Cars” list by Kelley Blue Book’s kbb.com, Soul was recognized by AutoWeek for its striking style, value, safety features, fuel economy and overall appeal to the teenage demographic.

Already a recipient of numerous accolades including a “Top Safety Pick” by the Insurance Institute for Highway Safety, being named to the “Coolest New Cars Under $18,000” list by Kelley Blue Book’s kbb.com and “Interior of the Year” list by Ward’s AutoWorld, the all-new 2010 Kia Soul has yet again been honored and given a “2010 Automotive Excellence Award” by Popular Mechanics. Recognized for its appealing style, fuel efficiency, handling and overall value, Soul is one of only 10 vehicles to be acknowledged on the esteemed list.

Bringing the worlds of music, fashion and technology together to develop the ultimate ride, Kia Motors America (KMA) and Antenna magazine proudly showcase the custom Antenna Soul as part of the Soul Xpression program at the Specialty Equipment Manufacturers Association (SEMA) show in Las Vegas. Following the wildly successful launch of the all-new 2010 Kia Soul, KMA and Antenna magazine collaborated to develop Soul Xpression, a 360-degree integrated program and exhibition of the creative spirit showcasing style leaders and passionate trailblazers from the worlds of music, fashion, skate, style and technology. Partners in the project include etnies, Huf, Original Penguin, Smart Design, DJ Whoo Kid, Todd Schmidt and surf brand In4mation, all of whom expressed and designed their own unique visions for the Kia Soul. At the culmination of the design process, one highly stylized Kia Soul was built that fused influences from the seven partners as well as other en vogue name brands represented on the pages of Antenna magazine.

Kia Motors America (KMA) today announced the 2010 Kia Soul urban passenger vehicle has been named a 2010 Active Lifestyle Vehicle (ALV) award winner in the “Super Value Award” category by The Active Network, Inc. Already a recipient of multiple awards and recognitions, including being named to the “Most Exciting Cars of 2010” list by TIME.com, given a “Top Safety Pick” by the Insurance Institute for Highway Safety (IIHS) and named to AutoWeek magazine’s “10 Great and Safe Rides for Teens” list, The Active Network, Inc. spotlighted Soul for its versatility, ability to meet the needs of an active lifestyle and overall value.

Kia Motors America (KMA) today announced the arrival of the special edition Ignition Soul, the second of four special edition Souls to roll into dealerships. The 2010 Ignition Soul, named for its unique exterior color treatment, extends the youthful urban passenger vehicle’s radical styling even further and demonstrates Soul’s expansive list of personalization options. The Ignition Soul joins all other Soul models as a 2010 "Top Safety Pick" by the Insurance Institute for Highway Safety (IIHS). This second special edition Soul offers consumers yet another opportunity to find a Soul as unique as their own personalities and is matched with impressive fuel economy figures and standard safety features.