Kia Motors America (KMA) today announced the North American debut of the all-new and highly anticipated Soul passenger vehicle at the 2008 Los Angeles Auto Show. Designed in Southern California, the Soul is the newest product offering to join the company’s ever-expanding line-up, following the introduction of the all-new Borrego midsize SUV earlier this year. Soul’s bold and edgy design is indicative of the new Kia design theme, with more package and styling combinations than any previous Kia vehicle. With Soul’s arrival as an early model year 2010 vehicle to the C-Segment, it allows young and young-at-heart buyers to have the freedom to truly personalize and emotionally connect with their vehicle.

Kia Motors America, Inc. (KMA) today announced pricing for the all-new highly anticipated Kia Soul will begin at $13,300¹. Even with the $695 freight charge included, Soul’s price tag of $13,995 is still under the $14K mark. And with all boxes checked on the highest trim level Soul sport, the vehicle will still come in below $20,000. Recently debuted at the 2008 Los Angeles Auto Show, Soul will join the C-segment as an early 2010 model year vehicle and allow buyers the chance to truly personalize their vehicle with more packaging and styling combinations than any previous Kia model.