Kia Motors America (KMA) today globally unveiled the all-new 2012 Rio sub-compact sedan at the New York International Auto Show. Scheduled to join the KMA lineup this fall – along with its hatchback sibling unveiled at the Geneva Motor Show and shown today for the first time in North America – the all-new Rio ushers in the next chapter of Kia Motors' ongoing design-led transformation with previously unseen levels of eye-catching design, advanced technologies and sophistication in the small car segment. With class-leading horsepower and fuel economy of 40 miles per gallon², Rio promises consumers impressive fuel efficiency without sacrificing power or fun-to-drive performance.

With class-leading horsepower and fuel economy of up to 40 miles per gallon, the all-new 2012 Rio 5-door hatchback and Rio sedan will soon join the Kia Motors America (KMA) lineup and offer style and environmentally conscious consumers eye-catching design, impressive fuel efficiency, cutting edge technology and fun-to-drive performance. Unveiled at the 2011 Geneva Motor Show and 2011 New York International Auto Show, respectively, the sub-compacts are the latest introduction in Kia's aggressive transformation, which has resulted in record sales and market share growth since the launch of the Soul in 2009.

With class-leading horsepower and fuel economy of up to 40 miles per gallon (mpg), the all-new 2012 Rio 5-door hatchback and Rio sedan will soon join the Kia Motors America (KMA) lineup and offer style- and environmentally conscious consumers eye-catching design, impressive fuel efficiency, cutting-edge technology and fun-to-drive performance. Unveiled at the 2011 Geneva Motor Show and 2011 New York International Auto Show respectively, the sub-compacts are the latest introduction in Kia's aggressive transformation, which has resulted in record sales and market share growth since the launch of the Soul in 2009.

For the 2012 model year, Kia Motors America (KMA) equips the all-new Rio subcompacts and enhanced Soul urban passenger vehicle with a state-of-the-art 1.6-liter GDI four-cylinder Gamma powerplant, which was recently honored as one of Ward's "10 Best Engines." The editors of WardsAuto recognized the engine's combination of performance and fuel efficiency with a class-leading 138 horsepower⁴ while maintaining class-leading fuel economy of 30/40 mpg (city/highway)⁵ in the Rio 5-door and sedan.

MotorWeek, one of television's longest-running and most respected automotive programs, today announced its 2012 Drivers' Choice Awards at the Chicago Auto Show with the all-new 2012 Rio subcompact and 2012 Optima midsize sedan topping the Subcompact Car and Best Family Sedan categories, respectively. Recognized by MotorWeek's editors for their performance, fuel efficiency and overall value, Rio and Optima bring a multitude of convenience features to their respective segments, including Bluetooth®3 wireless technology with steering wheel-mounted controls, USB and auxiliary input jacks and SiriusXM satellite radio capabilities with three months complimentary service4.

In an automotive first, Kia Motors America (KMA) and music-loving Facebook users are creating a one-of-a-kind online playlist, titled "Kia Rio Windows Down," through Spotify, the award-winning digital music service that embraces sharing music and hearing tracks instantly by hitting play on any music post or posting tracks on Facebook and Twitter. Since the submission period began on the Kia Rio Facebook page in February, more than 1,100 songs have been submitted for inclusion on the playlist on Spotify, with song selections totaling 15 hours of music and an average of 24 minutes of time spent per user listening to the playlist, which provides an environment for users to listen, discover, and share the unique playlist with their friends. To create the perfect playlist for a joyride in the all-new Kia Rio subcompact, songs from Spotify's library of more than 15 million tracks can be submitted for the playlist until April 15, and will remain on the Spotify platform indefinitely.

The award-winning Kia Rio has been honored once again, this time as one of the "Six Best New Cars for your Teenager" by Vroomgirls.com – the first comprehensive automotive website created by and for women. The site hailed the Rio for its modern styling, high fuel economy and exceptional overall value. Also highlighted was the subcompact's abundance of standard amenities, including USB connectivity and steering-wheel controls, while Rio's impressive warranty and available navigation system received nods as well.

On the heels of achieving 20 consecutive months of year-over-year sales growth, Kia Motors America (KMA) has been recognized by NADAguides, a leading provider of vehicle pricing and information, by having three of its vehicles – Rio 5-Door SX, Forte SX and Soul + -- named to the publication's "Most Versatile 2012 New Cars Under $20K" list. Kia placed more vehicles than any other automaker on the top ten list, which is intended for new car shoppers in the market to find fuel-efficient vehicles that are feature-rich and highly-versatile for the needs of everyday driving while also being budget-friendly.

Exhibiting highly sculpted, sloping shoulder lines and wedge-shaped exteriors, the 2012 Kia Rio subcompact has achieved top honors from exclusive design award competitions in the U.S. and Germany, including the brand's first IDEA Design Award in the Transportation category and a highly coveted Red Dot Design award.

ALL-NEW 2012 KIA RIO SEDAN PRICED UNDER $13,500