Kia Motors America (KMA), una de las armadoras de Estados Unidos de más rápido crecimiento en los últimos cinco años , dio a conocer hoy en el Show Internacional del Automóvil de Nueva York (NYIAS) la nueva versión, ampliamente renovada, de su automóvil mejor vendido, el Optima sedán de tamaño mediano Hace apenas tres años, Kia sorprendió al mundo automotriz con el Kia Optima de tamaño mediano, diseñado por Peter Schreyer, en el Show del Automóvil 2010 de Nueva York. Desde entonces, se ha convertido en líder de ventas de Kia, vendiendo más de 150.000 unidades el año pasado, obteniendo reconocimiento a nivel mundial por su estilo, diseño europeo y su manejo placentero. El Optima 2014, fabricado en los EE.UU en la fábrica Kia de West Point, Georgia, (KMMG), llega con diseño actualizado, frontal y trasero, manteniendo así su imagen dinámica y deportiva original. Disponible en las versiones LX, EX, SX y SX modelos limitados, con nuevas amenidades sobresalientes, - nuevos servicios de alta calidad y convenientes opciones, hacen del Optima un tremendo contendiente en el segmento de los sedanes de tamaño medio. Se espera que El Optima 2014 llegue a los concesionarios Kia en el 3er trimestre de este año, y los precios se anunciarán con anterioridad a la fecha de la venta del vehículo.

Kia Motors America (KMA) ha lanzado una nueva campaña publicitaria a nivel nacional para la audiencia hispana, que coincide con la llegada este mes en los concesionarios de todo el pais del rediseñado sedán mediano Kia Optima 2014, fabricado* en EE. UU. Los humorísticos comerciales de 30 segundos destacan las características de tecnología de uso fácil, rendimiento a nivel turbo así como el diseño actualizado, delantero y trasero –que permanencen fieles al galardonado diseño original, en tanto que se han añadido nuevos ejemplos de estilo- así como el modelo opcional SXL que ofrece servicios de primera como asientos de cuero Nappa y ruedas cromadas de 18 pulgadas.

Making it a three-peat, basketball superstar and global brand ambassador Blake Griffin is back, and this time he’s brought along a cape and a sidekick – funnyman Jack McBrayer – to hit the streets as “The Griffin Force” in a series of eight new television commercials for Kia’s best-selling Optima midsize sedan. The campaign, which continues the signature, off-kilter comedy of previous efforts, debuts during tonight’s Kia NBA Tip-Off ’13 doubleheader featuring the back-to-back champion Miami Heat against the Chicago Bulls and an all-Los Angeles affair with Griffin’s Clippers taking on the Lakers. Sixty- and 30-second versions of the first spot will demonstrate how the Griffin-McBrayer superhero squad fights to save the world, one Kia Optima at a time. The next spot, “Zipline,” will begin airing in early November and continue the epic adventures as The Griffin Force saves citizens from making terrible decisions by showing them a better, smarter and more attractive way: the redesigned 2014 Optima.

Kia Motors America (KMA), one of the fastest-growing car companies in America over the last five years1, debuts a significantly updated version of its best-selling Optima mid-size sedan on the heels of the 2013 SEMA Show. Just three years ago, Kia turned the automotive world on its head when the Peter Schreyer-penned Optima was unveiled at the 2010 New York International Auto Show. Since then, Optima has become Kia’s sales leader, selling more than 150,000 units last year and gaining worldwide acclaim for its European-inspired design and fun-to-drive performance. The 2014 Optima, built in the U.S.* at Kia Motors Manufacturing Georgia (KMMG) in West Point, Ga., arrives with updated front and rear fascias, retaining the vehicle’s dynamic and sporty proportions. Now available in LX, EX, SX, SX-Turbo and SX-Limited trims, the Optima’s new premium amenities and convenience add fresh allure to this runaway success story.

Recognized as one of the “50 Best Global Green Brands” by Interbrand, Kia Motors is celebrating Earth Week by highlighting its commitment to environmental sustainability in the United States, including important local partnerships with The Ecology Center and Pacific Marine Mammal Center (PMMC), as well as marking the arrival of the refreshed 2014 Optima Hybrid in showrooms. The Optima Hybrid will be joined later this year by Kia’s first all-electric, zero-emission vehicle in the U.S. – the Soul EV – and both vehicles illustrate the brand’s vision for a greener future. As such, Kia Motors America (KMA) will place two electric car charging units at The Ecology Center, a San Juan Capistrano, Calif.-based non-profit eco-education center dedicated to creating a healthy and abundant future for all of Southern California. Community members will benefit from Kia-subsidized vehicle charging.

Kia’s two best-selling vehicles in the U.S. market were recently acknowledged by AutoPacific with Vehicle Satisfaction Awards (VSA) for 2014. The midsize Optima sedan won the Best-In-Class Mid-Size Car award for the second consecutive year, while the ultra-popular Soul urban passenger vehicle won Best-In-Class Compact Car segment for the first time. Both Optima and Soul set all-time monthly sales records in May with 16,843 and 15,606 units sold, respectively. The 18th annual AutoPacific VSA studied new-car buying results from over 92,000 consumers.

Kia Motors America’s (KMA) two most popular vehicles, the 2014 Optima and 2014 Soul, were ranked at the top of their respective segments in Strategic Vision’s Total Quality Index Study. Kia’s youthful, stylish and well-built vehicles earned the brand the highest Total Quality score of all mainstream brands in this year’s annual study. The Soul captured the best score in the small multi-function car segment for the second year in a row. Analysts at Strategic Vision look for brands and products that are innovative, bold and smart. Customers’ perceptions of quality also play a major role in overall scores for brands and vehicles.