Brand Continues to Capture Increased Share of Market in SUV, Electric and Hybrid Vehicle Segments

IRVINE, Calif., August 1, 2022 – Led by the all-new Sportage SUV, Kia America today announced overall July sales of 62,449 units. Available in gas, hybrid and plug-in hybrid drivetrains, the Sportage SUV posted record July sales of 11,985 units and continued its four-month run of selling more than 10,000 units per month. Sales of the Sorento SUV, which is also available in gas, HEV and PHEV configurations, increased 65-percent year-over-year. Overall, sales of Kia’s electric and hybrid models increased 86-percent year-over-year.

“As Kia continues to outpace the industry, we are well on our way to establishing the brand as a sales leader with our popular Sorento and Sportage SUVs and our electrified models including the EV6 and Niro models,” said Eric Watson, vice president, sales operations, Kia America. “With the introduction of the Sportage PHEV and the ongoing popularity of the all-electric Kia EV6, the brand’s push toward electrification is ongoing and we expect to continue gaining share in this important category. Kia’s eco-friendly line-up will be further enhanced as production begins on the all-new 2023 Niro family of hybrid models which arrive in Kia showrooms this October.”

In addition to sales, July saw several significant announcements coming from the brand, including:

• A new creative campaign for one of the brand’s most iconic models, the 2023 Soul. The campaign features NFTs as talent and incorporates a unique QR code embedded into the creative. When viewers scan the code with a smartphone, they can easily obtain one of 10,100 Kia-themed NFTs and it will be seamlessly deposited and stored in their own Sweet blockchain wallet.
• Kia’s continued expansion of the company’s commitment to education through $1,800,000 in donations to fund scholarships for underrepresented and underprivileged students across the U.S.