#1! KIA TOP MASS-MARKET BRAND IN J.D. POWER VEHICLE DEPENDABILITY STUDY
Kia Owners Reported Fewest Problems in New Vehicles After Three Years of Ownership
- Kia jumped six spots to earn the #1 position among mass-market brands
- Sorento, Sportage, and Optima ranked #1 in their respective segments
- Newest honor augments Kia’s incredible track record after ranking #11 in J.D. Power’s 2020 Initial Quality Study
IRVINE, Calif., February 19, 2021 – Kia was ranked number one among mass-market brands today by J.D. Power in the 2021 Vehicle Dependability Study (VDS) with a reported 97 problems per 100 vehicles. The achievement has been strengthened by three of Kia’s most popular-selling models – the Sorento, Sportage, and Optima – each besting their respective segments.
“Earning the top spot among mass market brands in J.D. Power’s Vehicle Dependability Study is another new benchmark achievement for Kia’s meteoric rise in the industry,” said Sean Yoon, president & CEO, Kia Motors North America & Kia Motors America. “This substantial award bolsters our track record in initial quality and shows that the ‘new car luster’ of our world-class vehicles extends far beyond the first 90 days of ownership. Kia owners continue to enjoy and feel confident in their vehicles as the years go by, especially knowing they’re backed by our industry leading warranty.”
The study measures the number of problems per 100 vehicles (PP100) experienced over the last year by owners of their three-year-old vehicles, meaning this study focused on 2018 model year vehicles. It includes 32 nameplates and 153 models, covering problem symptoms grouped into eight major vehicle categories (Seats, HVAC, Features/Controls/Displays (FCD), Driving Experience, Interior, Engine/Transmission, Exterior, Audio/Communication/Entertainment/Navigation (ACEN).
Sobre Kia Motors America
Kia Motors America, cuya sede se encuentra en Irvine, California, ha sido la marca mejor clasificada y es reconocida como una de las 100 mejores marcas mundiales. Kia es el "Socio automotor oficial" de la NBA y ofrece una gama completa de vehículos que se venden a través de una red de más de 750 concesionarios en los Estados Unidos, entre los que se incluyen automóviles y SUV orgullosamente construidos en West Point, Georgia.*
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* El Telluride, Sorento y K5 son ensamblandos en los Estados Unidos con piezas de origen estadounidense y mundial.
1 Tied with Dodge.
