KIA MOTORS PASSES ON SUPER BOWL COMMERCIAL TO “ACCELERATE THE GOOD” FOR AMERICA’S YOUTH

01/29/21 ID: 16896

IRVINE, Calif., January 29, 2021 – After a decade of creative and award-winning Super Bowl campaigns, Kia will not be advertising in Super Bowl LV. Instead, the brand will expand its charitable initiatives in support of America’s youth. Kia’s “Accelerate The Good” program began in 2019 when the Great Unknowns Scholarship was established to help young people in need get a foothold in higher education. At the onset of the pandemic in 2020, we continued our efforts through two separate $1 million donations to organizations that support America’s homeless youth population.

This year, in a unique and meaningful way, Kia continues to “Accelerate The Good” and will help even more young people impacted by the pandemic. Full details on this latest initiative will be available Thursday, February 4.

Sobre Kia Motors America

Kia Motors America, cuya sede se encuentra en Irvine, California, ha sido la marca mejor clasificada y es reconocida como una de las 100 mejores marcas mundiales. Kia es el "Socio automotor oficial" de la NBA y ofrece una gama completa de vehículos que se venden a través de una red de más de 750 concesionarios en los Estados Unidos, entre los que se incluyen automóviles y SUV orgullosamente construidos en West Point, Georgia.*

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