KIA MOTORS AMERICA POSTS BEST-EVER 2018 CERTIFIED PRE-OWNED AND BRANDED PRODUCTS PROGRAM SALES
Award-winning CPO Program Stands out From the Competition with 2.0-percent Increase Year-over-Year
- Sportage and Forte set sales records with 9,420 and 9,233 vehicles sold, respectively
- Kia’s diverse lineup of vehicles continue to reach a broad segment of consumers
IRVINE, Calif., Jan. 23, 2019 – Kia Motors America (KMA) announces record 2018 Certified Pre-Owned (CPO) sales with 76,895 vehicles sold. Kia’s F&I also soared to new heights with a record number of branded products sold. Kia’s popular Sportage and Forte helped drive the brand’s sales with double-digit gains.
“2018 was a standout year for Kia with sales of Sportage and Forte climbing to new heights,” said Bill Peffer, vice president, sales operations, KMA. “Kia’s CPO program continues to give consumers an added piece of mind when purchasing pre-owned.”
Autodata’s 20181 CPO retail sales report confirms that when it comes to pre-owned vehicles Kia continues to stand out from the crowd with a 2.0-percent increase year-over-year.
“With transaction prices reaching all-time highs, CPO vehicles offer a great value right now for car shoppers who want something newer,” said Ivan Drury, Edmunds senior manager of industry analysis. “Dealers will have a record number of off-lease vehicles coming back to lots this year, which means buyers will have more CPO choices than ever.”
KMA’s CPO program accepts only Kia vehicles that are five years or newer with fewer than 60,000 miles on the odometer, and requires a meticulous 164-point Quality Assurance inspection by certified Kia technicians. CPO vehicles also come with a 10-year /100,000-mile limited powertrain warranty2 and 12-month /12,000 mile-Platinum Coverage3. Whether it’s the midsize Optima sedan, iconic Soul or the Sorento SUV that drivers dream of, customers get a great price matched with superb quality, bypassing the stress, risk and uncertainty that typically comes with buying a previously owned vehicle.
About Kia Motors America
Headquartered in Irvine, California, Kia Motors America continues to top quality surveys and is recognized as one of the 100 Best Global Brands and 50 Best Global Green Brands by Interbrand. Kia serves as the "Official Automotive Partner" of the NBA and offers a complete range of vehicles sold through a network of nearly 800 dealers in the U.S., including cars and SUVs proudly assembled in West Point, Georgia.*
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* The Sorento and Optima GDI (S, EX, SX and certain LX Trims only) are assembled in the United States from U.S. and globally sourced parts.
1 Autodata Corporation Jan. 2018 – Dec. 2018 Certified Pre-Owned Retail Sales.
2 The Kia CPO 10-year/100,000-mile limited warranty program begins on the original in-service date of vehicle and odometer mile “0.” The limited warranty program includes the remainder of roadside assistance, powertrain coverage and the New Vehicle Limited Warranty (Basic). See retailer for details or go to kia.com.
3 Platinum Coverage begins on the vehicle purchase date and odometer reading on purchase date. Platinum Coverage is limited; for exact coverages, exclusions and limitations, please review CPO contract or see retailer for details.