05/02/18 | ID: 13883
Kia Motors America (KMA) recently unveiled an augmented reality (AR) experience for Facebook Messenger at Facebook’s annual F8 developer conference. Kia is the only automaker selected by Facebook to participate in the initial launch of AR for the Messenger Platform following the auto maker’s long-term success of its Kia Bot for Messenger initiatives, which began in November of 2016 with the launch of “Niro Bot” for the Niro hybrid crossover model. The launch of its second-generation digital assistant, “Kian”, in November 2017, featured the full Kia model line-up and has logged more than one million messages.
|Kia Motors America|Marketing|Partnerships|Technology|Models|2018 Stinger|