Kia is Consumer Guide Automotive’s most awarded brand in 2023 with the Soul, Seltos, Sportage, Sorento and EV6 receiving Best Buy awards. This is the ninth consecutive year that Soul has been honored in the subcompact crossover category, and third year in a row for the Seltos in the same segment. The all-electric EV6 and 2023 Sportage were named compact crossover winners, and Sorento was recognized by the editors of Consumer Guide Automotive in the midsize crossover category.

Last week, Kia took home the highest number of model awards – five – in the J.D. Power 2023 U.S. ALG Residual Value Awards. The segment wins by Telluride (Midsize SUVs with 3-row seating), Sportage (Compact SUVs), K5 (Midsize Cars), Soul (Micro SUVs), and Rio (Small Cars), led Kia to the best year-over-year improvement of any mass market brand in the annual evaluation.

Kia America is launching a new creative broadcast campaign highlighting the individuality of the all-new, 2023 Kia Soul, one of the brand’s most iconic models. Debuting today, the 30-second spot features NFTs as talent and incorporates a unique QR code embedded into the creative. Powered by the Sweet NFT platform, when viewers scan the code with a smartphone, they can easily obtain one of 10,100 Kia-themed NFTs and it will be seamlessly deposited and stored in their own Sweet blockchain wallet.

Kia has announced pricing for the all-new 2023 Soul, starting at $19,790, excluding destination

The new 2023 Kia Soul, arriving later this summer, features refreshed design elements inside and out, a simplified lineup, new smile-inducing colors, and two option packages brimming with technology and convenience.