19 Press Releases
03/27/13 ID: 5772
KIA UNVEILS ALL-NEW 2014 SOUL AT NEW YORK AUTO SHOW
The Big Apple, perhaps America’s most iconic metropolis, is playing host to the global unveiling of Kia Motors’ most iconic people mover, the all-new 2014 Soul urban utility vehicle, today at the 113th New York International Auto Show. The signature Soul design is instantly recognizable yet thoroughly fresh, with more than a passing nod to the hot Track’ster concept that was unveiled last year. Riding on a new chassis that is stiffer, longer and wider, the all-new Soul has grown up without losing its edge, allowing for more passenger and cargo room while reducing NVH levels. Increased torque and significant suspension upgrades make the 2014 Soul a nimble and agile companion in congested urban environments. Honoring Soul owners’ fierce individualism, three unique trim levels will be available when U.S. sales are expected to begin in the third quarter of this year: Base, Plus and Exclaim. Pricing will be announced closer to the Soul’s launch date.
08/23/13 ID: 7188
KIA MOTORS’ ICONIC HAMSTERS SHOW OFF A STYLISH NEW LOOK AS THEY STRUT THEIR STUFF ON THE RED CARPET IN CAMPAIGN FOR ALL-NEW 2014 SOUL
Since bursting on the scene in 2009, Kia Motors America’s (KMA) portly, brightly clothed hamsters have had their paws on the pulse of pop culture and become some of the most-watched advertising icons of all time. Nearly five years later, the hamsters have slimmed down and slicked their hair back to introduce the world to the latest version of Kia’s most iconic people mover – the all-new 2014 Soul – in the “Totally Transformed” campaign set to the new single, “Applause,” from multi-platinum and Grammy Award-winning artist Lady Gaga. The original Soul was the funky car that began Kia’s design-led transformation, and the second generation of the popular urban passenger vehicle is more refined and functional than ever with more room, more available premium features and materials, improved driving dynamics and an instantly recognizable yet thoroughly fresh appearance.
08/28/13 ID: 7192
2014 KIA SOUL URBAN PASSENGER VEHICLE LIGHTS UP SAN DIEGO’S SCENIC ROADS
Entering San Diego’s historic Gaslamp Quarter, drivers are greeted by the city’s iconic “Archway,” a luminescent preview to the Victorian buildings and vibrant nightlife found within this Southern California waterfront gem. Surrounded by universities, San Diego is home to nearly 65,000 college students and is the perfect locale to showcase the all-new 2014 Kia Soul. The Soul’s urban DNA shines in the city’s 16-block downtown area, and improvements to the suspension make it ready for the challenging roads found just outside the city. The twisting back roads of San Diego hill country provide a picturesque view of the city skyline and ample opportunity to experience the Soul for all that it offers.
08/28/13 ID: 7230
KIA MOTORS AMERICA ANNOUNCES PRICING FOR THE ALL-NEW 2014 SOUL
Kia Motors America (KMA) is pleased to announce pricing for its iconic urban passenger vehicle, the all-new 2014 Soul. When it goes on sale during the fourth quarter, the Soul will be offered in three unique trim levels: Base, Plus and Exclaim, with the Base trim starting $14,700 MSRP, not including destination charges of $795. Since going on sale in 2009, the Soul has become one of KMA’s top-selling models and the all-new Soul is poised to continue its sales success by offering tremendous value and convenience while providing more premium features and content and improved driving dynamics. The new design sits on a stiffer, longer and wider chassis allowing for more passenger and cargo room while reducing NVH levels.
10/01/13 ID: 7476
2014 KIA SOUL OVERVIEW
The iconic Soul enters the 2014 model year with an all-new take on design, driving dynamics and desirable features that totally transform one of Kia Motors America’s best-selling cars into an urban utility vehicle that is as comfortable in the city as it is on the open highway. The signature Soul design is instantly recognizable yet thoroughly fresh, with more than a passing nod to the hot Track’ster concept that was unveiled last year. Riding on a new chassis that is stiffer, longer and wider, the all-new Soul has grown up without losing its edge, allowing for more passenger and cargo room while reducing NVH levels. A flatter torque curve and significant suspension upgrades make the 2014 Soul a nimble and agile companion in congested urban environments. Honoring Soul owners’ fierce individualism, three unique trim levels will be available when U.S. sales are expected to begin in the fourth quarter of this year: Base, Plus and Exclaim.
10/01/13 ID: 7485
KIA MOTORS ANNOUNCES PLANS FOR FIRST ALL-ELECTRIC VEHICLE IN THE UNITED STATES
MINNEAPOLIS, Oct. 1, 2013 – At the media launch of the all-new 2014 Soul, Kia Motors America (KMA) today announced plans to offer an all-electric version of the company’s iconic Soul urban passenger vehicle in select markets in 2014. Already one of KMA’s best-selling vehicles, an all-electric variant is a natural extension of the Soul’s urban-friendly place in the brand’s lineup of award-winning vehicles. More details about the Soul EV’s powertrain, range/MPGe, packaging and go-to-market strategy will be announced at an upcoming major U.S. auto show.
10/23/13 ID: 7521
ALL-NEW 2014 KIA SOUL WINS ACTIVE LIFESTYLE VEHICLE OF THE YEAR
Kia Motors America’s (KMA) wildly popular urban passenger vehicle, the all-new 2014 Soul, was named a winner at the 10th annual Active Lifestyle Vehicle of Year awards held in Chandler, Ariz. For the second consecutive year, the Soul received the highest score in the urban category after evaluations from local media and athletes.
11/05/13 ID: 7550
KIA MOTORS AMERICA ELECTRIFIES LAS VEGAS WITH MUSIC-DRIVEN SOULS AT SEMA
Kia Motors America (KMA) today provided the perfect rolling soundtrack to Las Vegas’ never-ending light show as the 2013 Specialty Equipment Market Association (SEMA) Show opened with five music-inspired all-new 2014 Soul urban passenger vehicles, collectively making their presence known with a display worthy of the best Las Vegas nightclub parties. The five sound-blasting creations feature music-themed builds including a DJ Booth Soul, an “Amped” Soul, the museum-like Music Memorabilia Soul, a Soul inspired by NBC’s hit show, The Voice, which Kia has sponsored for four seasons, and a Soul highlighting the brand’s partnership with the Vans Warped Tour. All five Souls of SEMA tell their own unique story with music as their common language.
11/19/13 ID: 7677
2014 KIA SOUL RECEIVES ALG RESIDUAL VALUE AWARD
Kia Motors America’s (KMA) fun and funky urban hatchback, the all-new 2014 Soul, has received a Residual Value Award from ALG, a leading provider of data and consulting services to the automotive industry. The 2014 Soul is expected to retain 57 percent of its value after three years of ownership according to ALG’s November-December edition, surpassing the industry and segment average residual. Each year ALG recognizes vehicles that are predicted to best retain their value in their class, and Soul earned top honors in the subcompact utility segment with its premium feel and competitive pricing.
12/06/13 ID: 7703
KIA MOTORS AMERICA RELEASES 2014 “RED ZONE” SPECIAL EDITION SOUL
Kia Motors America (KMA) announces its first special edition Soul of 2014 with the “Red Zone” edition. Inspired by the ultra-popular Track’ster concept previously unveiled at the 2012 Chicago Auto Show, the “Red Zone” edition Soul is the first special-edition based on the all-new second-generation Soul and is scheduled to go on sale during the first quarter of 2014.
12/20/13 ID: 7755
2014 KIA SOUL EARNS NHTSA 5-STAR SAFETY RATING
Kia Motors America’s (KMA) popular urban passenger vehicle, the all-new 2014 Soul, has earned the National Highway Traffic Safety Administration’s (NHTSA) 5-Star overall safety rating. With its extensive list of standard safety features and use of high-tensile steel, Soul earned five stars in the frontal and side impact tests and four stars in the roll-over test. Starting at $14,700 , the Soul offers families fun and funky design with loads of available features at a great value.
02/21/14 ID: 8098
KIA SOUL NAMED TO “BEST NEW CARS OF 2014” LIST BY ABOUT.COM
The all-new 2014 Kia Soul has been named to About.com’s “Best New Cars of 2014” list, marking yet another award for the iconic urban passenger vehicle. The all-new Soul was one of 12 vehicles recognized by About.com and was touted by editors for its overall execution, expensive feel and tremendous value.
04/11/14 ID: 8469
WARDSAUTO NAMES 2014 KIA SOUL TO LIST OF “10 BEST INTERIORS”
The 2014 Soul, Kia Motors America’s (KMA) compact car sales leader, has gained further recognition for its iconic design by being named to WardsAuto’s list of “10 Best Interiors of 2014.” Kia’s fun-to-drive urban utility vehicle impressed WardsAuto editors by combining a refined interior design, high-quality materials, premium features, cutting-edge technology and value in the compact-car segment.
04/17/14 ID: 8480
KIA K900 AND SOUL NAMED “MUST TEST DRIVE” VEHICLES FOR 2014 BY AUTOTRADER.COM
AutoTrader.com has named the 2015 Kia K900 and 2014 Kia Soul to its prestigious list of 2014 “Must Test Drive” vehicles. Kia joins AutoTrader.com’s select collection for the first time in 2014 and is one of only three brands to have more than one vehicle on the list, which covers cars, trucks, vans and SUVs. The AutoTrader.com editors look for that “something special” in each vehicle selected, and the K900 and Soul wowed them with unexpected amenities, outstanding design and tremendous value within their respective segments.
06/19/14 ID: 9014
2014 KIA OPTIMA AND SOUL RECEIVE AUTOPACIFIC VEHICLE SATISFACTION AWARDS
Kia’s two best-selling vehicles in the U.S. market were recently acknowledged by AutoPacific with Vehicle Satisfaction Awards (VSA) for 2014. The midsize Optima sedan won the Best-In-Class Mid-Size Car award for the second consecutive year, while the ultra-popular Soul urban passenger vehicle won Best-In-Class Compact Car segment for the first time. Both Optima and Soul set all-time monthly sales records in May with 16,843 and 15,606 units sold, respectively. The 18th annual AutoPacific VSA studied new-car buying results from over 92,000 consumers.