8 Press Releases
12/09/14 ID: 9649
2016 SORENTO OVERVIEW
With its towering mountain peaks, twisting ribbons of smooth tarmac and crisp mountain air, Lake Tahoe presents the perfect locale for the first drive of the all-new 2016 Kia Sorento. More capable than ever before with increased towing capacity, more room for passengers and their gear and a newly available turbocharged engine, the 2016 Sorento owes many of its design inspirations to the highly regarded Cross GT concept that was unveiled in 2013.
11/19/14 ID: 9586
ALL-NEW 2016 SORENTO MAKES NORTH AMERICAN DEBUT AT LOS ANGELES AUTO SHOW
With its roads and freeways as the foundation of driving adventures encompassing sunny surf-side beaches, rugged snow-covered mountains, starkly beautiful deserts and a wide variety of other destinations, Kia Motors America (KMA) chose Los Angeles for the North American debut of the all-new 2016 Sorento CUV.
01/27/15 ID: 9849
PIERCE BROSNAN MAKES THE “PERFECT GETAWAY” IN THE ALL-NEW 2016 SORENTO DURING KIA MOTORS’ SUPER BOWL COMMERCIAL
Pierce Brosnan, known worldwide for his sophisticated movie hero roles, again makes the “Perfect Getaway” in Kia Motors America’s (KMA) 60-second spot for the all-new 2016 Kia Sorento CUV, making its broadcast debut during the third quarter of Super Bowl XLIX. In the spot, part of KMA’s multifaceted campaign for the 2016 Sorento CUV, Brosnan listens to a Hollywood agent pitching a starring role in an upcoming project. As the agent describes various scenes, Brosnan confidently interjects one movie cliché after another, wrongly assuming he and the Sorento will encounter danger at every turn.
04/07/15 ID: 10113
“PERFECT GETAWAY” CAMPAIGN FOR THE ALL-NEW KIA SORENTO CONTINUES WITH SIX-EPISODE VIDEO SERIES ON YAHOO SCREEN
With the all-new 2016 Sorento now in showrooms across the U.S., Kia Motors America’s (KMA) “Perfect Getaway” marketing campaign continues for the brand’s most capable and refined CUV ever on Yahoo (YHOO) with “The Getaway Guide,” a six-episode video series now on Yahoo Screen. “The Getaway Guide” series encourages viewers to have fun by taking spontaneous weekend getaways with the new Sorento and highlights the refinement, premium materials and first-class amenities.
04/24/15 ID: 10154
2016 KIA SORENTO RECEIVES NHTSA 5-STAR SAFETY RATING
Kia Motors America’s (KMA) all-new 2016 Sorento CUV has received the National Highway Traffic Safety Administration’s (NHTSA) 5-star overall safety rating. Built in the U.S. at Kia Motors Manufacturing Georgia (KMMG), Sorento is KMA’s best-selling CUV, having sold more than 100,000 units each of the past five years, and offers a long list of standard safety features and an expertly engineered body structure.
04/29/15 ID: 10170
KIA MOTORS AMERICA TO SHARE WORLD-CLASS VEHICLES AND EXPERT CAR-BUYING KNOWLEDGE AT MOM 2.0 SUMMIT
Kia Motors America (KMA) is proud to serve as Presenting Sponsor and Official Transportation Sponsor of the 2015 Mom 2.0 Summit – April 29 - May 1 – a forum intended for sharing ideas, developing creative content and highlighting programs and platforms that engage audiences, online and beyond. Among the activities, workshops and keynote speaker opportunities, Kia and its national philanthropic partner, DonorsChoose.org, will host a roundtable discussion entitled, “Finding Partnerships that Give Back: Working with Brands for Social Good,” to discuss how the two organizations have collaborated to deliver more than $5 million of badly needed educational resources to public school classrooms across the country.
10/01/15 ID: 10617
KIA MOTORS CONTINUES SORENTO MARKETING CAMPAIGN WITH EXPANDED “NBC SUNDAY NIGHT FOOTBALL” PARTNERSHIP
The long wait is over – football is back, and Kia Motors America (KMA) returns for its second season of “NBC Sunday Night Football” to extend the marketing campaign for the redesigned 2016 Sorento CUV, beginning October 4. After the Sorento made the “Perfect Getaway” during the Big Game, the new campaign takes a lighthearted approach to prove Kia’s largest CUV is capable of handling anything football families throw at it.
11/18/15 ID: 10931
ALL-NEW 2016 KIA OPTIMA AND SORENTO WIN ‘INTERNATIONAL CAR OF THE YEAR’ AWARDS
In conjunction with the 2015 Los Angeles Auto Show, Road & Travel Magazine (RTM) has named the 2016 Kia Optima as its International Car of the Year. RTM jurors praised the all-new edition of Kia’s perennial best-seller for its aggressive design, long list of available features, impressive powertrain options and great value. RTM also named the 2016 Sorento its International SUV of the Year. The Sorento garnered acclaim for its combination of premium interior amenities, extensive safety features and all-wheel drive capability. Together, the awards propelled Kia to an extraordinary fourth consecutive win of the prestigious ICOTY brand award. The ICOTY jurors honored Kia’s K900 luxury sedan in 2015, the Cadenza premium sedan in 2014, and the previous-generation Optima in 2013.