Kia Motors continues its full-fledged design and vehicle lineup transformation and today Kia Motors America (KMA) introduces the all-new 2011 Sorento CUV. The first vehicle to roll off the line at Kia Motors’ state-of-the-art manufacturing facility in West Point, Georgia, the new Sorento adopts Kia signature design cues and offers the U.S. market a well-equipped, well-appointed and versatile CUV suited perfectly for the time and a fun, dynamic generation of drivers.

Kia Motors America (KMA) today announced the official North American debut of the all-new Sorento crossover utility vehicle (CUV) during a press conference at the 2009 Los Angeles Auto Show. The first vehicle to be built at the all-new, state-of-the-art manufacturing facility, Kia Motors Manufacturing Georgia (KMMG) in West Point, Georgia, Sorento encompasses both the brand’s signature design cues as well as its distinct combination of value, safety and style. Coming to market in early 2010 as a 2011 model-year vehicle, the all-new Sorento presents consumers with a well-equipped, well-appointed CUV with best-in-class power² suited perfectly for the fun, dynamic and discerning driver.

Kia Motors America (KMA) is moving into one of the world's highest profile advertising arenas – New York City's Times Square – with a new billboard showcasing the all-new 2011 Kia Sorento CUV. The 60 foot by 40 foot advertisement, located at One Times Square at the intersection of Broadway and Seventh Avenue, is one of the first elements of the largest new product rollout in KMA's history, and will introduce the first Kia vehicle built in the US with both US and foreign parts to more than more 500,000 people every day.

Kia Motors America (KMA) announced the first retail sale of a 2011 Sorento CUV built at Kia Motors Manufacturing Georgia (KMMG), will be presented to Chick-fil-A Founder and Chairman, S. Truett Cathy, during a ceremony at the Atlanta-based restaurant chain’s corporate headquarters on January 22.

Kia Motors America (KMA) today announced January sales of 22,123 units, highlighted by a strong first-month performance of the brand’s first U.S.-built¹ vehicle – the all-new 2011 Sorento CUV – which arrived in showrooms on January 4 and was the brand’s best-selling vehicle for the month with 7,398 units sold. January sales represent a 0.1-percent increase over the same period in 2009.

The launch of the all-new 2011 Sorento – the largest campaign in company history for Kia Motors America (KMA) – continues today with the reveal of Kia’s first-ever Super Bowl ad on www.kiasorento.com. Titled “Joyride Dream,” the 60-second spot follows a colorful cast of life-size children’s characters – including Muno (from YO GABBA GABBA!, the award-winning series and live tour, produced by W!LDBRAIN and The Magic Store), Sock Monkey (Fox River Mills, Inc.), MR. X (BLABLA KIDS collection), Robot and Teddy Bear – who take the all-new Sorento CUV for a spin through a series of dream-like adventures and encounter exploding bowling pins, jumping jet skis, snow angels and a mechanical bull along the way.

Kia Motors America (KMA) today announced the all-new 2011 Kia Sorento CUV advertising campaign, already the largest marketing effort in company history, will now include the company’s first digital magazine advertisement that spans 15 publishing groups through a collaboration with Zinio’s Publisher Advertising Network (ZPAN). ZPAN (Zinio.com/ZPAN) is the first cross-publisher ad network for the digital magazine industry and KMA is the first-ever advertiser to leverage ZPAN, reaching more than 45 digital magazines across several categories, including business, men’s lifestyle, news, sports and technology. Similar to the way songs are enjoyed digitally, consumers can read online or choose to download popular magazines containing the Kia Sorento ad which is optimized for the screen-size through Zinio. Readers can activate and interact with enhanced features such as audio, video and live links. Kia Sorento digital magazine advertisements will run in the March and April 2010 issues of Car and Driver, Esquire, PC Magazine Digital Edition, PC World, Popular Science, SKI Magazine, SmartMoney, VIVmag and Yoga Journal, among many other titles, which are available on Zinio.com and Zinio’s iPhone application.

Premiering tonight at 8 p.m., an episode of the hit series on HISTORY™ Modern Marvels, will feature a segment on Kia’s first U.S. auto assembly plant, Kia Motors Manufacturing Georgia (KMMG), and the production of the all-new 2011 Sorento CUV. As part of the segment, Modern Marvels will present an in-depth, behind-the-scenes look at automotive manufacturing, advanced techniques and state-of-the-art technology used in Kia’s brand new manufacturing plant.

Following the official grand opening ceremony of Kia’s first U.S.-based manufacturing facility in West Point, Georgia, Kia Motors America (KMA) today debuted the new 2011 Sorento SX crossover during a press conference at the 2010 Atlanta Auto Show. The all-new Sorento has exceeded expectations since going on sale in early January, and now the new SX brings the CUV to new levels of comfort, convenience, technology and design and will arrive in dealerships later this summer. The first vehicle to roll off the line at Kia Motors’ recently opened state-of-the-art manufacturing facility in West Point, Georgia, the 2011 Sorento is a true symbol of Kia Motors’ $1 billion commitment to both the state of Georgia, the United States and North America.

Joining the 2010 Forte compact sedan and 2010 Soul urban passenger vehicle, the 2011 Sorento compact utility vehicle has been recognized as a “Top Safety Pick” by the Insurance Institute for Highway Safety (IIHS) in the midsize SUV category when built after March 2010. Sorento, which went on sale earlier this year, received the organization’s top honor by earning “Good” ratings – the highest achievable – in frontal, side, rear and rollover impact crash safety tests. The Sedona minivan also received the IIHS “Top Safety Pick” and “Safest Minivan Ever Tested” distinction shortly after its launch in 2006, and again in 2007, 2008 and 2009.

 – Continuing its efforts to provide support and assistance to local communities and help those in need, Kia Motors America (KMA) has donated a new 2011 Sorento CUV to Habitat for Humanity of Greater Los Angeles. In addition to the Sorento gift in Southern California, there are various community service projects and homebuilding efforts planned for the upcoming Kia Motors Presents YO GABBA GABBA! LIVE!: THERE'S A PARTY IN MY CITY! tour, and one dollar from every ticket sold during the 60-city trek across North America will be donated to the Habitat for Humanity local affiliate in each tour city.

Launched in January 2010, the 2011 Kia Sorento compact utility vehicle (CUV) returned to the Kia line-up fully redesigned right down to the platform and quickly became the brand's best-selling vehicle in the U.S. Encompassing the brand's signature design cues as well as its distinct combination of value, style and safety features, Sorento presents consumers with a well-equipped, well-appointed CUV with impressive power and handling suited perfectly for the fun, dynamic and discerning driver. Sorento also offers an impressive amount of safety features in addition to comfort and convenience, and was appointed a 2010 "Top Safety Pick" award by the Insurance Institute for Highway Safety (IIHS) shortly after its debut.

Kia Motors America (KMA) today celebrated the sale of its 100,000th Sorento CUV, the brand's first U.S.-built vehicle from Kia Motors Manufacturing Georgia (KMMG) in West Point, Georgia. Since going on sale, Sorento has been Kia's best-selling vehicle for eleven consecutive months and is the first Kia vehicle to eclipse the 100,000 unit mark in the U.S. in one year.

Following a year of sales records and notable awards and accolades, Kia Motors America (KMA) added to the brand's trophy collection this week with Consumer Guide Automotive's "Best Buy" designations for the 2011 Optima in the midsize car category and the 2011 Sorento in the midsize SUV category. In addition, the 2011 Sportage received the Consumer Guide Automotive "Recommended" designation. Each vehicle was evaluated on price, features, performance, accommodations, fuel economy, reliability records and resale value.

Following an historic year for Kia Motors America (KMA), including important milestones such as the company's best-ever full-year sales of 356,268 units; a 16th consecutive year of market share growth to an all-time high of 3.1 percent; and the launch of the company's first U.S.-built vehicle¹ – the Sorento CUV – KMA now has been recognized as the "Most Improved Mainstream Brand" in the ALG Residual Value Awards brand rankings outlined in the latest ALG Industry Report , moving four spots from 14th place in 2010 to 10th in 2011. Driven by the wildly successful launches of the 2011 Sorento and Sportage and the all-new 2011 Optima – recently named the "Best of 2011" by Cars.com – this recognition indicates a continued rise in consumer confidence in the Kia brand and future improvements to brand value.