4 Press Releases
10/17/17 ID: 13027
KIA MOTORS PROVES “SMALL CAN DO BIG” IN MULTI-CHANNEL MARKETING CAMPAIGN FOR THE ALL-NEW 2018 RIO SUBCOMPACT
With the all-new 2018 Rio arriving in showrooms, Kia Motors America (KMA) is launching a comprehensive marketing campaign to reinforce the age-old adage that big things can indeed come in small packages. The centerpiece of the campaign, entitled “Small Can Do Big”, is a 90-second spot which makes its broadcast debut tonight during Game One of the NBA Tip-Off between the Boston Celtics and Cleveland Cavaliers on TNT. Directed by viral video sensation, online producer and musician, Julian Smith, the spot features a Rio 5-door and a group of percussionists, musicians and DJs using Kia’s versatile, stylish and capable new subcompact as the main musical instrument. From the revving engine to the hood release latch and tailgate, nearly every part of the Rio that opens, closes or moves – doors, windows, center console, glovebox, door locks, turn signal, windshield wipers, chimes and horn – are incorporated into an unexpected high-decibel musical score.
09/20/17 ID: 12959
KIA MOTORS AMERICA ANNOUNCES 2018 RIO PRICING
Kia Motors America (KMA) today announced pricing for the all-new 2018 Rio sedan and 5-door hatchback. Expected to arrive in Kia retailers beginning early October, the subcompact duo will be offered in three trim levels – LX, S and EX.
08/29/17 ID: 12879
2018 KIA RIO OVERVIEW
The all-new 2018 Rio sedan and 5-door hatchback are the latest additions to the world-class Kia Motors America (KMA) model lineup. Delivering a new eye-catching design that is decidedly European, this subcompact duo will bring an exciting combination of fuel efficiency, innovative technology, advanced safety technology, everyday convenience and fun-to-drive character to value-conscious consumers when the cars arrive at Kia retailers in the fourth quarter of this year.
04/12/17 ID: 12527
ALL-NEW 2018 KIA RIO SEDAN AND 5-DOOR MAKE U.S. DEBUT AT NEW YORK INTERNATIONAL AUTO SHOW
With its eye-catching design and impressive roster of features, the all-new 2018 Rio sedan and 5-door are the latest additions to the world-class Kia Motors America (KMA) model lineup. Penned at Kia’s European and U.S. design studios in collaboration with Kia’s design base in Namyang, Korea, this subcompact duo will bring an exciting combination of impressive fuel efficiency, innovative technology, advanced safety features , everyday convenience and fun-to-drive character to value-conscious consumers when they arrive at Kia retailers later this year.