2012 Optima
Total Items: 13
07/25/12 | ID: 3924
07/25/12 | ID: 3924
2012 KIA OPTIMA AND KIA SOUL RANKED HIGHEST IN CLASS IN J.D. POWER AND ASSOCIATES APEAL STUDY
Kia Motors America (KMA) is the fastest-growing car company in the U.S. and two of its best-selling vehicles – the Optima and Soul – were awarded the highest ranking scores in their respective segments within the J.D. Power and Associates 2012 Automotive Performance, Execution and Layout (APEAL) Study. The Optima ranked highest in a tie in the "Midsize Car" category, while the Soul claimed the highest ranking in the "Compact Multi-Purpose Vehicle (MPV)" grouping. The APEAL study measures new-vehicle buyers' gratification with the design, content, layout and performance of their newly-purchased vehicles.
Awards
06/05/12 | ID: 3904
06/05/12 | ID: 3904
2012 KIA OPTIMA AND SORENTO NAMED AMONG BEST FAMILY CARS OF 2012 BY EDMUNDS.COM AND PARENTS MAGAZINE
Parents magazine and Edmunds.com have named the 2012 Kia Optima midsize sedan and Kia Sorento crossover utility to the publications' "Best Family Cars of 2012" list. The accolade recognizes vehicles focusing on reliability, safety and affordability as top priorities, with the Optima and Sorento's "Top Safety Pick" designations from the Insurance Institute for Highway Safety (IIHS) playing a key factor in being named as two of only 15 vehicles to the coveted list. Other criteria the judges considered were performance, interior quality, exterior design, family-friendly features and technology.
Awards
02/08/12 | ID: 3870
02/08/12 | ID: 3870
KIA MOTORS AMERICA ANNOUNCES PRODUCTION SCHEDULE FOR NEW OPTIMA SX LIMITED AT THE 2012 CHICAGO AUTO SHOW
The ultra-popular midsize Kia Optima sedan again turned heads today at the Chicago Auto Show when Kia Motors America (KMA) revealed production plans for a new range-topping Limited. The Limited, which will begin production at Kia's U.S. manufacturing plant in West Point, Georgia1 later this month, builds on the Optima SX's strong foundation of class-leading horsepower2 and fuel efficiency3 and adds a number of design and amenity enhancements to further stand apart from traditional competitors in the segment.
Auto Shows
02/08/12 | ID: 3868
02/08/12 | ID: 3868
KIA OPTIMA EARNS KIPLINGER'S PERSONAL FINANCE 2012 BEST NEW CAR VALUE AWARD
Recognized by the editors at Kiplinger's Personal Finance as a 2012 Best New Car Value, the Kia Optima has been ranked "Best in Class" in the $25,000-$30,000 sedan category. Kiplinger's editors sort through hundreds of contenders to reveal the best values in its annual buyer's guide. Winners are selected in 12 categories for Best in Class, Best New model, Best Resale and Most Fuel Efficient. Within the categories, each vehicle is ranked by performance, value, safety, roominess and driving impressions. Accolades for the Optima, such as Kiplinger's "Best in Class" award, helped the stylish mid-size sedan become the top-selling Kia model in January with more than 8,800 units sold.
Awards|2012 Optima
02/08/12 | ID: 3866
02/08/12 | ID: 3866
KIA RIO AND OPTIMA NAMED BEST SUBCOMPACT AND FAMILY SEDANS BY MOTORWEEK
MotorWeek, one of television's longest-running and most respected automotive programs, today announced its 2012 Drivers' Choice Awards at the Chicago Auto Show with the all-new 2012 Rio subcompact and 2012 Optima midsize sedan topping the Subcompact Car and Best Family Sedan categories, respectively. Recognized by MotorWeek's editors for their performance, fuel efficiency and overall value, Rio and Optima bring a multitude of convenience features to their respective segments, including Bluetooth®3 wireless technology with steering wheel-mounted controls, USB and auxiliary input jacks and SiriusXM satellite radio capabilities with three months complimentary service4.
Awards|2012 Rio|2012 Optima
01/25/12 | ID: 3863
01/25/12 | ID: 3863
KIA MOTORS DREAMS UP SUPER BOWL COMMERCIAL STARRING SUPERMODEL ADRIANA LIMA, ROCK LEGENDS MÖTLEY CRÜE AND MMA FIGHTER CHUCK LIDDELL
Dreams have been a topic of speculation and interest throughout history, and Kia Motors America (KMA) is tapping into the idea of dreams revealing true desires in a new 60-second commercial set to air during the fourth quarter of Super Bowl XLVI. In the spot, titled "Drive the Dream," the new 2012 Optima Limited races through a Gen X couple's wildest thoughts as they sleep, including: Victoria's Secret® Angel Adriana Lima waving the checkered flag at a speedway; an in-your-face Mötley Crüe concert; mixed martial arts legend Chuck Liddell battling in the ring; a heroine and hunk on horseback in a romance novel setting; champion bull rider Judd Leffew taming a bucking rhinoceros; and a fairy tale ending.
Advertising|2012 Optima
01/05/12 | ID: 3856
01/05/12 | ID: 3856
KIA OPTIMA NAMED AUTOBYTEL 2012 SEDAN OF THE YEAR
Following a year in which Kia Motors America (KMA) received more vehicle awards and accolades than ever before, the brand's stylish Optima mid-size sedan kicked the New Year off in high gear by being named "2012 Sedan of the Year" by Autobytel. Recognized by the automotive research website's editors as "setting the bar" in the sedan category, the Optima took top honors against tough competition with its head-turning design, roomy interior and outstanding fuel economy.
Awards|2012 Optima
12/23/11 | ID: 3854
12/23/11 | ID: 3854
THE BOSTON GLOBE NAMES THE KIA OPTIMA ONE OF THE TOP DRIVES FOR 2012
The critically acclaimed, U.S.-built, Kia Optima added another accolade to its trophy case this week when it was named to The Boston Globe's annual Top Ten Drives List for 2012, beating out more than 100 cars and trucks. Optima's world-class design and technology features impressed editors who dubbed the Optima a "first-class, five-passenger, mid-sized sedan" with a "surprisingly spacious interior," and appreciated the available heated steering wheel during the cold New England winter months.
Awards|2012 Optima
11/03/11 | ID: 3845
11/03/11 | ID: 3845
2012 KIA OPTIMA, SORENTO, SOUL AND SPORTAGE ACHIEVE CONSUMERS DIGEST "BEST BUYS"
Consumers Digest, a leading consumer resource for automotive reviews, recently named four Kia vehicles "Best Buys" - the 2012 Kia Optima, 2012 Sorento, 2012 Soul and 2012 Sportage. This latest recognition comes on the heels of Kia Motors America (KMA) announcing the company's best-ever October sales and setting its 14th consecutive monthly sales record.
Awards|2012 Sportage|2012 Sorento|2012 Optima|2012 Soul
10/20/11 | ID: 3839
10/20/11 | ID: 3839
KIA MOTORS AMERICA'S OFFICIAL SPOKESPERSON AND BASKETBALL ALL-STAR BLAKE GRIFFIN SHOWCASES ATHLETIC PROWESS AND COMEDIC STYLE IN NEW OPTIMA ADVERTISING CAMPAIGN
When basketball All-Star Blake Griffin dunked over a Kia Optima during the 2011 NBA Sprite® All-Star Slam Dunk contest, he achieved instant notoriety for his athletic prowess and basketball talents, while the stylish and performance-oriented Optima sedan continued its ascent with its head-turning design translating to record sales. As a playful homage to this iconic dunk, Kia Motors America (KMA) kicks off another new piece of the overall 2012 Optima advertising campaign today with the debut of "Time to Shine," a 30-second spot that humorously showcases Griffin's athleticism in a stunt using a powerful Optima to tow inline skate-wearing Griffin to a ramp that catapults him in the air to a 45-foot-high basketball hoop, where he dunks the ball. Created by David&Goliath, KMA's advertising agency of record, and renowned director Paul Hunter, who is credited with award-winning advertisements, "Time to Shine" is available now at http://www.youtube.com/Kia and makes its television debut today on a variety of prime time, late night and cable programming.
Advertising|NBA Partnership|2012 Optima
Media Contacts
James Hope
National Manager, Product Communications
phone: (949) 468-1875
mobile: (949) 943-0826
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