ALL-NEW 2014 KIA FORTE SEDAN PUTS ONLINE GAMERS’ SKILLS TO THE TEST IN NEW FACEBOOK GAME
The technology-laden 2014 Kia Forte sedan made quite an introduction earlier this year with futuristic robots in the “Hotbots” commercial instructing people to “Respect the Tech,” and now the Kia Motors marketing campaign for the all-new compact sedan continues with an interactive online gaming experience that tests players’ tech-might. The “Kia Forte Techathlete Games” is a lighthearted test of tech talent – players trade the discus and shot put for modern devices like a computer webcam, keyboard, mouse, microphone and smartphone to take on the Forte’s available technology. In addition to bragging rights, players will have a chance to earn a spot on the game’s online leaderboard and compete for a chance to win some of today’s hottest gadgets, including the Xbox Kinect®, Go-Pro® camera, Nike+ FuelBand and Beats™ by Dre headphones.
Kia Motors America|Marketing|2014 Forte