KIA MOTORS AMERICA LAUNCHES MOBILE VERSION OF KIAMEDIA.COM

03/18/13 ID: 5617

All-New Kia Media Mobile Optimized for iPhone1 and Android Platforms

  • Kia Media mobile makes Kia news accessible anytime, anywhere
  • New mobile version features press releases, photos, pricing and more, all in the palm of your hand

 

IRVINE, Calif., March 18, 2013 – Kia news is now at your fingertips, no matter where your travels may take you.  Kia Motors America (KMA) today launched the mobile-device optimized Kiamedia.com, providing busy journalists with quick access to everything Kia while on the go. Optimized for iPhone and Android phones, the mobile version includes key features and functions from the full media site.  All-new, Kia Media mobile provides users the up-to-the minute news, product information, and photography in a format designed for on-the-go browsing.

“Providing journalists with Kia news conveniently and instantaneously on their mobile devices is yet another way the Kia Media virtual pressroom helps our Public Relations team support members of the media,” said Michael Sprague, executive vice president of marketing & communications, KMA. “With an increasing percentage of the population that are accessing information exclusively on their Smartphone, the launch of Kia Media mobile is a response to the growing demand for news on the go.”

Journalists no longer need to lug around their laptops to access information about Kia—they can simply turn to their phone. Similar to the desktop version, users can browse Kia’s latest content or use the search function to quickly reference items by keywords. Kiamedia.com detects the user’s device and automatically optimizes the site to give the best possible experience on either platform. If users prefer the full media site experience, they can easily switch to the desktop version on the mobile home page. Also handy is a complete list of Kia public relations contacts.

Kia:  One of the World’s Fastest Moving Global Automotive Brands

Kia Motors America is one of only three auto brands to increase U.S. sales in each of the past four years, and in 2012 the company surpassed the 500,000 unit mark for the first time.  With a full line of fun-to-drive cars and CUVs, Kia is advancing value to new levels of sophistication by combining European-influenced styling – under the guidance of chief design officer Peter Schreyer – with cutting-edge technologies, premium amenities, affordable pricing and the lowest cost of ownership in the industry.  Kia recently joined the exclusive ranks of Interbrand’s “Top 100 Best Global Brands,” and is poised to continue its momentum with seven all-new or significantly redesigned vehicles scheduled to arrive in showrooms in 2013.  Over the past decade Kia Motors has invested more than $1.4 billion in the U.S., including the company’s first U.S. assembly plant in West Point, Georgia – Kia Motors Manufacturing Georgia – which is responsible for the creation of more than 11,000 plant and supplier jobs.  The success of the U.S.-built* Optima and Sorento in two of the industry’s largest segments has fueled Kia’s rapid growth and is complemented by Kia’s comprehensive lineup which includes the Soul urban passenger vehicle, Sportage compact CUV, Optima Hybrid, the Forte sedan, 5-door and Koup compacts, Rio and Rio 5-door sub-compacts and the Sedona minivan.

About DMT Development Systems Group Inc.

DMT Development Systems Group Inc. (“DMT”) serves global auto manufacturers and their dealers with specialized and sophisticated systems that share information among companies, dealers and customers while improving lead management, customer relations management and their related business processes. A pioneer in creating what the industry has come to call “PR sites” for automakers, DMT has created these solutions for companies in the U.S., Canada and Europe. A privately held company, DMT has posted double digit growth since its inception and employs more than 85 people at its headquarters on the campus of the University of Manitoba and at an office in Paris, France. Additional customer service personnel work directly with the clients in their locations. A new DMT office opened in Toronto earlier this year.

About Kia Motors America

Kia Motors America is the marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea. KMA offers a complete line of vehicles through more than 765 dealers throughout the United States and serves as the "Official Automotive Partner" of the NBA.  In 2012, KMA recorded its best-ever annual sales total and gained U.S. market share for the 18th consecutive year.  Kia is poised to continue its momentum and will continue to build the brand through design innovation, quality, value, advanced safety features and new technologies.

Information about Kia Motors America and its full vehicle line-up is available at its website – www.kia.com. For media information, including photography, visit www.kiamedia.com.  To receive custom email notifications for press releases the moment they are published, subscribe at www.kiamedia.com/us/en/newsalert.

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* The Sorento and Optima GDI (EX Trims and certain LX Trims only) and GDI Turbo are built in the United States from U.S. and globally sourced parts. 

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Information posted in press releases on the Kia Media website was accurate at the time of posting but may be superseded by subsequent releases or other information.