Minivan's Class-Leading Safety Features1 Offers Buyers Peace of Mind

• 2012 Sedona continues to deliver impressive value and long list of standard convenience and safety features
• Kia's minivan delivers impressive fuel economy of up to 25 miles per gallon (mpg) on the highway²

IRVINE, Calif., September 26, 2011 - Consistently hailed by media and consumers as the value-friendly choice in the minivan segment thanks to its practical combination of convenience features and modern amenities and long list of safety features, the Sedona returns to the Kia Motors America (KMA) lineup for the 2012 model year and continues to offer comfort, utility and peace of mind. A four-time recipient of the Insurance Institute for Highway Safety's "Top Safety Pick" recognition³, Sedona also was named "Best Minivan for the Money" in 2011 by U.S. News & World Report and a "Top Recommended Vehicle" by Edmunds.com in 2010.

For the 2012 model year, Sedona now offers an optional rear seat entertainment system on both LX and EX models (previously only available on EX), along with new exterior color choices. Sedona remains packed with power with its standard 3.5-liter V6 engine producing 271 horsepower mated to a six-speed automatic transmission with Sportmatic^™ clutchless shifting. Amongst its long list of standard equipment, Sedona also features LED turn signal indicators on the outside side mirrors and Bluetooth^®4 wireless technology⁵ to enable hands-free operation for all compatible mobile phones. The 2012 Sedona also displays the signature tabbed Kia grille, seen on all new Kia vehicles.

Available in two trim levels, the functional Sedona minivan begins at $24,900⁶ for the base trim and offers a number of standard convenience features, including air conditioning, SiriusXM^™ Satellite Radio capabilities with three months complimentary service⁷, MP3 connectivity and steering wheel-mounted audio controls.

Abundance of Standard Safety Features
Sedona offers consumers invaluable protection provided by an extensive list of standard safety features on the 2012 model, including six standard airbags (dual advanced front and front seat-mounted side air bags, full-length side curtain air bags for all three seating rows), active front headrests, a four-channel, four-sensor Antilock Brake System (ABS) with Electronic Brakeforce Distribution (EBD), which takes into account vehicle load and weight distribution and applies the appropriate stopping force. The EBD adapts to individual wheel grip conditions to help improve both control and stability. Additional standard safety equipment for Sedona includes a Tire Pressure Monitoring System (TPMS), Electronic Stability Control (ESC) and a Traction Control System (TCS).

In conjunction with the ABS, the TCS uses brake and engine torque intervention to enhance traction during launch and acceleration on road surfaces. If the ABS system detects wheel slip, it signals the engine control unit to adjust engine torque output accordingly. TCS also senses when one or more wheels spin faster than the vehicle's speed, and if this condition is present it applies the brakes to that wheel or wheels. Working together, the two systems limit wheel spin and help the driver maintain control.

Working with the standard ABS with EBD and TCS, the ESC system can apply individual brakes selectively to help control oversteer and understeer as needed to help the driver maintain control on slippery surfaces or during certain emergency maneuvers. Being able to control any or all of the brakes allows the ESC system to provide responsiveness, control and enhance accident avoidance capabilities to help the driver, although ESC is not a substitute for safe driving procedures.

Powerful and Fuel-Efficient Performance
Sedona's 3.5-liter V6 engine is standard on all models and produces an impressive 271 horsepower and 248 pound-feet of torque while offering good fuel economy of 18/25 mpg city/highway⁸ thanks in part to the six-speed automatic transmission with Sportmatic^™ clutchless shifting that comes standard on both LX and EX trims.

Sedona's four-wheel independent suspension system consists of MacPherson struts with coil springs and a stabilizer bar in the front, while the rear uses a multi-link design with coil springs and a stabilizer bar.

Stopping power comes from a power-assisted four-wheel-disc braking system with large-diameter vented front disc brakes (11.7 inches) and solid rear disc brakes (11.9 inches). Sedona models come standard with 16-inch steel wheels and 225/70R16 tires on LX models, with optional 16-inch alloy wheels, and 17-inch alloy wheels fitted to 235/60R17 tires are standard for EX models.

Spacious, Comfortable and Functional
The seven-passenger Sedona's generous dimensions and unibody construction offer impressive and functional passenger and luggage space and sophisticated ride and handling. Adding to its space and versatility, flip-and-fold second row seats provide easy access to third row seating. A simple-to-operate 60/40-split folding-into-the-floor third row seat also is standard on all models to create a larger flat cargo area, providing additional cargo space for all driver and passenger needs.

All Sedonas continue to maintain Kia's traditional value proposition by offering a generous list of standard features and amenities. In addition to the standard SiriusXM^™ Satellite Radio with three months complimentary service, Bluetooth wireless technology, ABS, six airbags and a six-speed Sportmatic transmission, the LX trim also comes standard with air conditioning, sliding doors with power windows, power mirrors and door locks, cruise control, an AM/FM/CD/MP3/Sat audio system that includes an auxiliary and USB-MP3 input jack, captain's chairs for the second row and keyless entry. A back-up warning system⁹ also comes standard and is used to alert the driver of an object in close proximity to the rear of the vehicle.

Moving to the EX trim adds fog lamps, six-way power-adjustable driver's seat, four-way power-adjustable passenger's seat, heated power mirrors, an eight-speaker AM/FM/CD/MP3 audio system with auxiliary input jack, auto-dimming rear view mirror with HomeLink^®10, leather-wrapped steering wheel, power rear-quarter glass, trip computer with compass and a roof rack. The EX trim also offers a standard rear view mirror camera display in addition to the back-up warning system to help the driver better see surroundings and reverse more safely¹¹.

In addition to the LX and EX model standard equipment, the 2012 Sedona offers several optional packages for maximum convenience and entertainment.

• The Power Package, available only on LX models, offers the rear view mirror camera display, dual power sliding doors, automatic light controls, 16-inch alloy wheels and chrome wheel garnish.
• The Luxury Package, available on EX models, combines leather seat trim, heated front seats, power-adjustable pedals, driver's memory seat, mirrors and adjustable pedals, tri-zone automatic temperature control, a four-way power front passenger seat and a sunroof.
• EX models also offer the Entertainment Package, which includes a six-disc in-dash CD changer and a 660-watt premium rear seat DVD entertainment system with an eight-inch monitor, wireless headphones, remote control and an Infinity^®12 surround sound system.
• A navigation system also is available for the EX trim.

Industry-Leading Warranty
Like all Kia models, the 2012 Sedona is covered by a comprehensive warranty program , which offers consumer protection at an exceptional value. Included in this program are a 10-year or 100,000-mile limited powertrain warranty, a five-year or 60,000-mile limited basic warranty, and a five-year or 100,000-mile anti-perforation warranty. A five-year/60,000-mile roadside assistance plan is also part of the comprehensive coverage program.

Design-Led Transformation and Product Line
Kia Motors has undergone a dramatic, design-led transformation, which has been delivering dynamically styled vehicles in several important segments at exactly the right time, contributing to the brand's continued gains in U.S. market share. Kia is poised to continue its momentum and brand growth through design innovation, quality, value, safety features and new technology. Kia's commitment to the U.S. market is represented by its U.S.-based manufacturing facilities in West Point, Georgia – KMMG – which is responsible for the creation of more than 10,000 plant and supplier jobs and added the critically acclaimed Optima midsize sedan to its production line in September. Kia's model year 2012 vehicle line includes the Sorento CUV, Sportage compact CUV, Optima midsize sedan, Optima Hybrid, Soul urban passenger vehicle, Forte compact sedan, Forte 5-door compact hatchback, Forte Koup two-door coupe, all-new Rio and Rio 5-door sub-compacts and Sedona minivan.

About Kia Motors America
Kia Motors America (KMA) is the marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea. KMA offers a complete line of vehicles through more than 745 dealers throughout the United States and serves as the "Official Automotive Partner of the NBA." In 2010, KMA recorded its best-ever U.S. sales and 16th consecutive year of increased U.S. market share. Kia is poised to continue its momentum and will continue to build the brand through design innovation, quality, value, safety features and new technologies.

Information about Kia Motors America and its full vehicle line-up is available at its website – www.kia.com. For media information, including photography, visit www.kiamedia.com.

^{1 Class-leading safety features claims based on comparisons to available 2011MY and 2012MY minivans as of August 2011.
2 EPA fuel economy claim for 2012 Sedona. Actual mileage may vary.
3 2012MY has not been tested by IIHS for this award.
4 The Bluetooth® word mark and logos are registered trademarks owned by Bluetooth SIG, Inc. and any use of such marks by Kia is under license. Other trademarks and trade names are those of their respective owners.
5 Not available with the Premium Entertainment or Navigation Packages.
6 Starting prices are manufacturer's suggested retail price (MSRP), which excludes $800 destination and handling fee, title, taxes, license, options and dealer charges. Actual prices set by dealer and may vary.
7 Sirius services require subscriptions, sold separately after 3-month trial included with vehicle purchase/lease. Subscriptions governed by SiriusXM Customer Agreement at siriusxm.com© 2011 SiriusXM Radio Inc. Sirius, XM and all related marks and logos are trademarks of SiriusXM Radio Inc.
8 EPA fuel economy claim for 2012 Sedona. Actual mileage may vary.
9 The back-up warning system is not a substitute for proper and safe backing-up procedures. Always drive safely and use caution when backing up.
10 HomeLink® is a registered trademark of Johnson Controls, Inc.
11 Rear-view camera and back-up warning system are not substitutes for proper and safe backing-up procedures. Always drive safely and use caution when backing up.
12 Infinity® is a registered trademark of Harman International Industries, Incorporated.
13 See retailer for warranty details or go to kia.com.}