11/15/07 ID: 3542

IRVINE, Calif., November 15, 2007 – Already having earned a five-star crash rating in all four seating positions from the U.S. Department of Transportation's National Highway Traffic Safety Administration (NHTSA), the 2008 Sedona was selected by the Insurance Institute for Highway Safety (IIHS) as one of only 34 vehicles to earn the "Top Safety Pick" award for its impressive performance with top ratings in frontal, side and rear impact crash tests.

"We are extremely proud that Sedona was the first minivan ever to earn the IIHS 'Top Safety Pick,'" said Len Hunt, president and CEO of Kia Motors America. "To continue to earn this honor - now for the third year in a row – is yet another example of our dedication to providing quality vehicles equipped with the highest level of standard safety features available."

The Sedona builds upon a commitment to safety that was established with the first generation minivan, which earned the company's first five-star crash rating when it debuted in 2002. Since then Kia has earned an impressive list of safety accolades, including NHTSA five-star crash ratings in all four seating positions for Optima, Sorento, Sportage and Sedona, as well as the highest possible safety ratings from IIHS for Sedona and top ratings for front and rear impact crash tests for Optima and front and side impact crash tests for Amanti.

The 2008 Sedona continues to offer a high level of standard safety equipment, including six standard airbags, front active headrests, electronic stability control (ESC), ABS with electronic brake force distribution (EBD), a traction control system (TCS) with brake assist, and a tire pressure monitoring system (TPMS).

Government star ratings are part of the National Highway Traffic Safety Administration's (NHTSA's) New Car Assessment Program (www.safercar.gov).

Kia Motors America – the sales, marketing and distribution arm of Kia Motors Corporation in Seoul, South Korea – offers a complete line of vehicles through more than 630 dealers throughout the United States. For more information, including photography, visit www.kiamedia.com.

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