Sporty, Spacious and Smart Crossover Hints Strongly at Future Production Model

CHICAGO, Feb. 9, 2006 – Kia Motors America (KMA) today unveiled its Multi-S concept vehicle for the first time in North America at the 2006 Chicago Auto Show. Aimed directly at individuals seeking a car with character and young families with active children, the Multi-S is designed to satisfy the interlocking trends of crossover vehicles and upscale leisure SUVs. The “S” in Multi-S stands for Sporty, Spacious and Smart, which altogether define the new concept.

“Like the Soul concept we recently unveiled at the Detroit Auto Show, the Multi-S is further evidence of Kia’s cutting-edge future design direction,” said Len Hunt, executive vice president and COO of KMA. “Multi-S has near-production technological features and fit-and-finish refinement that will move Kia further up the brand ladder.”

Sporty, Spacious and Smart

The Multi-S melds crossover vehicle thinking with refined exterior lines and soft features that tone down the ruggedness associated with a utility vehicle. It is a perfect combination for young families who require practicality, comfort and safety but still desire upscale looks and a refined interior for nights out on the town or trips to the mall with friends.

Sporty

Powered by a 2.4-liter, four-cylinder gasoline engine mated to a five-speed automatic transmission with manual shift mode, the Multi-S responds quickly to driver input and is fun to drive. Its sporty stance is revealed by an appealing, unique frame planted firmly at the corners on 19-inch alloy wheels with slotted disc brakes that tuck snugly into curvaceous fender flares.

Spacious

Though Multi-S is not a large van or SUV, it is definitely not small. With leather-suede seating for seven passengers it comfortably accommodates adults, children and child seats. Furthering the roomy atmosphere are dual full-length glass moon roofs, providing an open-air feeling while protecting against the elements. The “airy” feel is accentuated with a heating ventilation air conditioning (HVAC) system extending to all three rows of seating. A large center console, luggage box and overhead console provide plenty of personal storage space, while fold-flat second- and third-row seats offer flexible cargo arrangements.

Smart

The Multi-S concept’s clean exterior lines and sporty looks make it seem at home doing utilitarian shopping runs to the local home improvement store or the grocery store as well as carting a group of friends to dinner. In addition, its interior does not compromise function for the sake of style, both of which live in harmony. Versatile interior seating configurations allow for carrying passengers, groceries or mountain bikes depending on the activity.

The latest in passive safety ensures all passengers receive best-in-class protection, including electronic stability control (ESC), six full-length side curtain airbags, active front-seat head restraints, adaptive front headlamps and a tire pressure monitoring systems (TPMS).

Multi-S also features the latest in multi-systems interface technology for iPods, MP-3s, PDAs, cell phones, notebook computers and more. A rear entertainment system with USB port complements a 6.1-channel premium surround sound audio system, affording driver and passengers the utmost in sound quality and entertainment.