• February global sales at 210,177 units, up 7% y/y
• Korea sales jumped 31% to 37,583 units
• Sales outside of Korea climbed 2.9% to 172,594 units
• Kia to focus on renewed Plan S strategy and expand new model line-up, including its first dedicated BEV model and the K8 sedan

(SEOUL) March 2, 2021 – Kia Corporation recorded total global sales of 210,177 units in February 2021, a 7 percent increase compared to the same month last year.

Kia’s SUV range led the company’s global sales with the Sportage and Seltos SUV models selling 26,790 and 26,619 units each, followed by the Rio subcompact sedan with 18,417 units.

Korea sales

Sales in Korea recorded 37,583 units, a 31 percent jump from February 2020. This sharp increase was due to production disruptions that took place last year amid the Covid-19 pandemic, alongside this year’s buoyant sales of the Carnival minivan and K5 sedan models.

Sales outside of Korea

Compared to February 2020, sales outside of Korea saw a 2.9 percent rise to 172,594 units, steered by the Sportage and Seltos SUV range, and the Rio subcompact sedan.  

Despite the challenging global business environment due to the ongoing pandemic, Kia will continue to focus on implementing its mid- to long-term business strategy ‘Plan S’, which was renewed in early February of this year, as well as building sales momentum and profitability through new model line-ups, including the company’s first dedicated BEV model and the K8 (success of the K7 model) sedan.

Editor’s note

* Sales results are based on wholesale.

* Monthly sales figures provided in this press release are unaudited and on a preliminary basis.

Kia Corporation – about us

Kia (www.kia.com) is a global mobility brand with a vision to create sustainable mobility solutions for consumers, communities, and societies around the world. Founded in 1944, Kia has been providing mobility solutions for more than 75 years. With 52,000 employees worldwide, a presence in more than 190 markets, and manufacturing facilities in six countries, the company today sells around three million vehicles a year. Kia is spearheading the popularization of electrified and battery electric vehicles and developing a growing range of mobility services, encouraging millions of people around the world to explore the best ways of getting around. The company's brand slogan – ‘Movement that inspires’ – reflects Kia’s commitment to inspire consumers through its products and services.