IRVINE, Calif., January 13 2020 – The 2021 Kia Sorento SUV has earned the title of “SUV of the Year” in the 2021 Latin Flavor Cars of the Year Awards by Puros Autos, one of the leading automotive news websites for Hispanics in the U.S. and Latin America. This new award recognizes vehicles that resonate with and meet the specific needs of the Hispanic community such as outstanding reliability, a strong value proposition, interior space, powertrain options and comfortable yet high impact style.

"Our vehicles have universal appeal among car buyers of all ethnicities, but we are especially proud to resonate with this important demographic and win this debut,” said Sean Yoon, president & CEO, Kia Motors America, Kia Motors North America. “That the Sorento has earned the interest and loyalty of this audience is a testament to our world-class model line-up.”

The all-new Kia Sorento takes on a completely new design, while incorporating elegant and sophisticated new styling elements, with sharper lines, high-tech details and elongated exterior proportions. Kia’s signature ‘tiger-nose’ grille has been reinterpreted, displaying a wider shape which organically extends into and wraps around the integrated headlamps on each side, giving the all-new Sorento a confident and mature front fascia. Inside, the roomy and attractive cabin introduces premium-quality materials, cutting-edge infotainment and comfort technologies, and a stunning new design.

“We are proud to name the Kia Sorento winner in the SUV category for our first Latin Flavor Cars of the Year Awards,” said Enrique Kogan, Founder and Publisher of Puros Autos. The Kia Sorento has consistently been a Latino favorite for many reasons, including overall quality and reliability, convenience, safety technology for this tech savvy group, the space needed for larger Latino families and the dynamic and luxurious style we all love – all at an affordable price.”