12/21/20 ID: 16845

IRVINE, Calif., December 21, 2020 – The countdown to 2021 officially began in New York City’s famed Times Square with the arrival of the “2021” numerals that will light up the sky when the Ball Drops and the clock strikes midnight on New Year’s Eve. The “2021” numerals were towed into Times Square by an all-new, 2021 Kia Sorento SUV after a cross-country road-trip that started at Kia’s headquarters in Irvine, California, and covered more than 5,500 miles with stops in 15 states. Kia Motors America is the Official Sponsor of the 2021 New Year’s Eve Countdown. 

About Kia Motors America

Headquartered in Irvine, California, Kia Motors America continues to top quality surveys and is recognized as one of the 100 Best Global Brands. Kia serves as the "Official Automotive Partner" of the NBA and offers a complete range of vehicles sold through a network of nearly 750 dealers in the U.S., including cars and SUVs proudly assembled in West Point, Georgia.*

For media information, including photography, visit  To receive custom email notifications for press releases the moment they are published, subscribe at


Press Release Information Accuracy Disclaimer
Information posted in press releases on the Kia Media website was accurate at the time of posting but may be superseded by subsequent releases or other information.