This year, with more than 4.2 million young people experiencing homelessness¹ in the U.S., the car company known to “Give It Everything” will use its big game advertising platform to give back in a meaningful way. For every yard gained during the game Kia will donate $1,000 to three charity partners dedicated to ending the issue of youth homelessness and transforming the lives of young people in need: Covenant House, Positive Tomorrows and StandUp For Kids. 

Kia’s “Yards Against Homelessness” initiative follows 2019’s creation of the “Great Unknowns” Scholarship, which was established to identify students who embody Kia’s “Give It Everything” spirit and help them pursue their academic goals.

#GiveItEverything

_{¹covenanthouse.org/homeless-issues/homeless-children-in-america}