William F Peffer Jr. is the Vice President, Sales Operations, at Kia Motors America. Peffer oversees Kia Motors America’s regional and corporate sales operations. He joined Kia in July 2017, and brings with him more than 20 years of automotive OEM experience, including high-profile sales and marketing roles at Ford Motor Company, Nissan, and General Motors. Additionally, he spent three years as President & COO of Balise Motor Sales - one of the largest privately held dealership groups in the Northeast.
Peffer earned his Master of Business Administration from Duke University and a Bachelor Degree in Advertising from Michigan State University. He currently resides in Orange County, California, with his family, and enjoys distance running and restoring vintage automobiles.