07/28/17 | ID: 12762
03/23/16 | ID: 11442
Kia Motors America|Marketing|Partnerships|Philanthropy|Sponsorships
B.R.A.K.E.S. (Be Responsible And Keep Everyone Safe) Teen Pro-Active Driving School

Free Advanced Driving School Utilizing a Fleet of Kia Vehicles to be Offered in Illinois, Kansas, Michigan, Minnesota, Missouri and Ohio

  • Teens who complete the B.R.A.K.E.S. program are 64 percent less likely to be involved in a crash1
  • Interested teens and parents can learn more about upcoming events and register for a session by visiting

IRVINE, Calif., July 28, 2017 – Kia Motors America and B.R.A.K.E.S. (Be Responsible and Keep Everyone Safe) are expanding both the number of locations and number of free defensive driving classes offered throughout the Midwest as part of an effort to help reduce the high rate of motor vehicle crashes involving teenage drivers.  In a region with nearly two million potential new drivers between the ages of 16 and 20,2 expanded B.R.A.K.E.S. training programs will be conducted beginning mid-August in major metropolitan areas encompassing the St. Louis, Minneapolis/St. Paul, Detroit, Cincinnati, Cleveland and Chicago markets. A full list of B.R.A.K.E.S. classes and dates can be found at

The expansion underscores the urgent need for hands-on training programs, as a recent study shows that teens who complete the B.R.A.K.E.S. program are 64 percent less likely to be involved in a crash,1 and 84 percent of B.R.A.K.E.S. graduates between 2011 and 2014 had no crashes through late 2015.3

“Teen crashes are a nationwide epidemic and with the help of Kia Motors, our mission is to prevent injuries and save lives by empowering young drivers and their parents with critical lessons and hands-on experience in a safe and controlled environment,” said Doug Herbert, founder of B.R.A.K.E.S. and recipient of the Peter K. O'Rourke Special Achievement Award from the Governors Highway Safety Association.  “The Midwest region presents unique challenges to drivers of all ages, but especially to those less experienced. Of course, Midwest drivers will face many of the same issues that we see across the country, including all kinds of impaired and distracted driving, in addition to the threat of inclement weather. The B.R.A.K.E.S. program educates young drivers on managing potentially dangerous conditions and how to make responsible decisions that help keep everyone safe across a variety of scenarios.”        

Seven Midwest-based Kia Dealer Groups worked together to bring additional B.R.A.K.E.S. classes to the region, including:

Participating teens and their parents will receive hands-on defensive driving education from B.R.A.K.E.S.’ team of highly skilled professional instructors, which includes former race car drivers, stunt drivers as well as current and former law enforcement officials.  Instruction, in vehicles provided by Kia, includes a distracted driving course; handling emergency braking situations by utilizing anti-lock braking systems and evasive maneuvering and skid-control practices.  The program adheres to a low three-to-one, student-to-teacher ratio to ensure personal, one-on-one instruction is provided to every driver.  Parents also actively participate in the courses to help ensure proper driving techniques are reinforced long-term after the training is completed.

Kia is the Official Vehicle and presenting sponsor of the B.R.A.K.E.S. Teen Pro-Active Driving School and provides a fleet of more than 40 vehicles utilized in training programs nationwide.

“Kia places a priority on vehicle safety, and our partnership with B.R.A.K.E.S. reflects that commitment, which begins with practical, hands-on driving experience,” said Scott Fitzgerald, director, central region operations, Kia Motors America. “The B.R.A.K.E.S. program improves driving skills and help teens make better decisions when behind the wheel.  Even if just one crash is prevented because of this, it is a huge win.”

The B.R.A.K.E.S. Training Curriculum includes the following:

  • Crash Avoidance/Slalom:  Educates students on making a split-second decision to execute a quick, evasive lane change when encountering an unexpected object without losing control of the vehicle.  Students must navigate their vehicle around cones while focusing on weight transfer, hand positioning and eye scanning.
  • Distracted Driving:  This course demonstrates the danger that cell phones, text messaging, and other distractions can pose while driving.
  • Drop Wheel/Off Road Recovery:  The drop-wheel recovery course teaches students how to effectively recover when one or more of their wheels veers off the road surface and onto the shoulder, regaining control of the car and safely returning to the roadway.
  • Panic Stop:  The panic-stop course instructs students on proper braking techniques to help stop a vehicle in the shortest distance possible while maintaining control.  Students and their parents experience firsthand the pulsating brake pedal effects of Antilock Brake Systems (ABS) and how to control the vehicle when ABS engages.
  • Car Control and Recovery:  Specially equipped vehicles simulate wet-road conditions.  Students learn how to anticipate, react and recover from oversteer (rear wheel) skids.
  • Other learning experiences vary by school but can include an eye-opening view from the driver’s seat of a big-rig truck with a discussion about safe zones and blind spots, as well as demonstrations from police and fire-rescue agencies.

About Kia Motors America

Headquartered in Irvine, California, Kia Motors America continues to top quality surveys and is recognized as one of the 100 Best Global Brands and 50 Best Global Green Brands by Interbrand.   Kia serves as the "Official Automotive Partner" of the NBA and LPGA and offers a complete range of vehicles sold through a network of nearly 800 dealers in the U.S., including cars and SUVs proudly built in West Point, Georgia.*

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About B.R.A.K.E.S.

B.R.A.K.E.S. (Be Responsible And Keep Everyone Safe), is a GuideStar Platinum-rated 501(c)(3) non-profit organization founded by NHRA Mello Yello Series Top Fuel drag racer Doug Herbert in memory of his two sons, Jon and James, who were tragically killed in a car crash in 2008.  The B.R.A.K.E.S. Teen Pro-Active Driving School is a free, defensive driving program and has trained more than 25,000 teens across the country.  By training and educating teenage drivers and their parents, the program aims to promote safe driving in an attempt to prevent injuries and save lives. To register for a class, volunteer, obtain more information or donate, please visit

* The Sorento and Optima GDI (EX, SX & Limited and certain LX Trims only) are assembled in the United States from U.S. and globally sourced parts.


1 According to a November 2015 study conducted by Dr. Paul Friday of the University of North Carolina at Charlotte and commissioned by B.R.A.K.E.S., a sample of B.R.A.K.E.S. students who graduated between 2011 and 2014 had 64 percent fewer crashes in 2014 than non-B.R.A.K.E.S. drivers.


3 According to a November 2015 study conducted by Dr. Paul Friday of the University of North Carolina at Charlotte and commissioned by B.R.A.K.E.S., 84 percent of a sample of B.R.A.K.E.S. graduates between 2011 and 2014 had no reported crashes through October 15, 2015.

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