CHANGING LANDSCAPE OF FASHION WEEK IN NEW YORK CITY EXPANDS OPPORTUNITY FOR STYLE360
STYLE360 announces Spring/Summer 2016 dates, new logo with new title sponsor and first look at celebrity designer line up
New York, NY (July 2015) – With IMG sitting out Miami Swim Week in July 2015 and both Mercedes-Benz and Lincoln Center out for IMG’s New York Fashion Week events, the fashion industry is looking for fashion week’s other key players to offer additional runway options for today’s leading and emerging designers.
As such, annual fashion week showcase STYLE360, produced and owned by special event and PR firm, A-list Communications, is early announcing its New York Spring/Summer 2016 dates of September 14 – 17, 2015. STYLE360 will again be held at the two-level Metropolitan West located at 639 West 46th Street. In its 11th year, STYLE360 now becomes one of the longest running and successful multi-day fashion platforms during New York Fashion Week. Designers and sponsors are welcome to visit the www.style360nyfw.com website to submit their requests for fashion shows and sponsor opportunities.
Other exciting announcements for the season include Kia Motors (www.kia.com) stepping in as Title Sponsor, which will rebrand the program officially as “KIA STYLE360” and debut a new logo as the program enters its second decade this September. Kia will utilize this week of fashion to promote the all-new 2016 Optima sedan with integrated activations, on-site car displays and a fleet of vehicles available to transport fashion editors, celebrities and VIPs to and from the fashion shows and events. The Optima has been Kia’s best-selling vehicle in the U.S. for three consecutive years, and the passionately designed and obsessively crafted new model is poised to continue that success through a blend of European-inspired styling, a refined and sophisticated interior and significant improvements in ride and handling. As with its predecessor, the all-new Optima will be built at Kia’s plant in West Point, Georgia, with sales scheduled to begin in the fourth quarter of 2015.
Additionally, A-List Communications is thrilled to welcome new media partner, Us Weekly (www.UsMagazine.com) as the official media partner after 9 years with ELLE Magazine and last year with Glamour. Us Weekly will bring KIA STYLE360 to a wider base of fashion fans as the go-to source for celebrity-inspired fashion. Capturing current, of-the-moment trends favored by Hollywood and beyond, the brand serves not only as the authority on what the stars are wearing, but informs readers on how to get the looks. From red carpet occasions to street style, Us Weekly’s audience takes their own fashion cues from every photo and article seen in its pages and online.
Other sponsors to date for the September 2015 season include several returning partners: Not Your Mother’s® hair care (www.nymbrands.com) will offer all fashion shows to be styled with products by lead stylist Michele Carrillo and her stylist team. The renewing official hotel partner is the Row NYC (www.rownyc.com) located near the KIA STYLE360 fashion pavilion at 700 8th Avenue. The art-driven, New York-centric hotel will host the program’s celebrity and VIP guests as well as the STYLE360 closing party. Row NYC is also offering four exclusive tickets to a STYLE360 show (winners’ choice) and four invitations to the closing event hosted at the hotel. New sponsor, Autotrader, the leading resource for car shoppers and sellers, will also sponsor and highlight with its on-site “Autotrader Color Studio” and offer manicures to guest with paint choice selections matching the hot car colors of the year. The official footwear sponsor of the program, Sperry (www.sperry.com), will be presenting its classic and new collections at KIA STYLE360 this September. Other sponsors currently in negotiation will be announced at a later date.
The early line up of designers showing at KIA STYLE360 is equally exciting with renewed shows by HSN presenting Serena Williams Signature Statement Collection and Kristin Cavallari hosting a preview of her new latest collection with Chinese Laundry and her book “Balancing on Heels”. Stay tuned for additional designer show announcements.
“For the last 10 years, STYLE360 has been a trusted home for celebrity designers and top brand name designers. I’m excited about the current climate of the Fashion Week industry and hope all the hard work and contributions our team, our designers and sponsors make every season help get a brighter spotlight shown on it by the fashion industry. And while we have a shorter week’s schedule than others, we remain open to increasing our offering if designer demand drives the need”, states Executive Producer & Owner, David Manning, A-List Communications.
For more information on this season’s designers, to get inside access, view runway trends, special promotional offers, and watch behind the scenes celebrity interviews as well as live streaming from the runway, please visit http://style360nyfw.com/. Twitter @NYFWSTYLE360 and Facebook @STYLE360.
About Kia Motors America
Kia Motors America (KMA) is the marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea. KMA proudly serves as the "Official Automotive Partner" of the NBA and LPGA and set an all-time annual sales record in 2014, surpassing the 500,000 unit mark for the third consecutive year. KMA offers a complete line of vehicles, including the rear-drive K900** flagship sedan, Cadenza premium sedan, Sorento CUV, Soul urban passenger vehicle, Soul Electric Vehicle***, Sportage compact CUV, Optima midsize sedan, Optima Hybrid, the Forte compact sedan, Forte5 and Forte Koup, Rio and Rio 5-door subcompacts and the Sedona minivan, through a network of more than 765 dealers across the United States. Kia’s U.S. manufacturing plant in West Point, Georgia, builds the Optima* and Sorento* and is responsible for the creation of more than 15,000 plant and supplier jobs.
Information about KMA and its full vehicle line-up is available at www.kia.com. For media information, including photography, visit www.kiamedia.com. To receive custom email notifications for press releases the moment they are published, subscribe at www.kiamedia.com/us/en/newsalert.
About Us Weekly:
Us Weekly is a cultural reference point and engages 50 million consumers with the most timely and current entertainment news, style, beauty and fitness/nutrition content, all through the lens of celebrity. As the pop culture catalyst and source for all things celebrity, consumers access Us Weekly across print, digital, mobile and social platforms. Owned by privately-held Wenner Media, which also owns and publishes Rolling Stone and Men's Journal, Us Weekly is headquartered in New York. For more information, please visit www.usmagazine.com.
About Not Your Mothers:
Not Your Mother’s® is a Tampa-based haircare brand under parent company DeMert Brands, Inc. Offering fun, creative and top-performing haircare products for the young (and young-at-heart) has been the mission for Not Your Mother’s haircare since its launch in 2010. The 2015 line of haircare products include 30 SKUs (not including travel sizes) and is available at 25,000+ U.S. retail locations in addition to several international retailers. The Not Your Mother’s customer has proven to be savvy and loyal, expecting salon-quality products at an affordable price point. NYM’s commitments to offer products not tested on animals and made in the U.S.A. have also echoed with fans, as well as supporting a woman-owned business. This is Not Your Mother’s third year as STYLE360 at New York Fashion Week’s haircare partner. For more information please visit www.nymbrands.com.
Created in 1997, Atlanta-based Autotrader is the Internet's ultimate automotive marketplace. As a leading resource for car shoppers and sellers, Autotrader aggregates millions of new, used and certified pre-owned cars from thousands of dealers and private sellers and provides expert articles and reviews. Autotrader, which also operates the AutoTraderClassics.com auto marketing brand, is wholly owned by Cox Automotive. Additionally, Cox Automotive owns Kelley Blue Book(KBB.com®), Manheim Auctions as well as companies that provide a full suite of software tools that help dealers and manufacturers manage their inventory and advertising online: vAuto®, HomeNet Automotive®, VinSolutions®, Xtime®, AIS Rebates™, Genius Labs® and Haystak® Digital Marketing. Cox Automotive is a subsidiary of Cox Enterprises. For more information, please visit http://press.autotrader.com.
About Row NYC:
The Row NYC hotel has pioneered a new era of individuality by meeting NYC’s signature urban grit with grandeur – transforming your stay into a completely contemporary experience – with a front row view to Times Square that’s truly incomparable. Our guests undeniably reside in the middle of it all, with exciting access to everything and anything – 24/7. Located in the heart of Times Square, the Row NYC hotel was originally designed in 1928 by Herbert J. Knapp – theater architect extraordinaire – and has remained its own dramatic New York icon ever since. Throughout the last century, this striking hotel has starred as the Lincoln, the Manhattan, and the Milford Plaza before making its much-anticipated debut as the Row NYC!
Endlessly lounge-worthy, the Row NYC flaunts a spectacular lobby and statement spaces, artfully adorned in sleek stainless steel, wood and glass. Signature New York City inspired artworks enliven the senses and atmosphere throughout, from an animated light sculpture by video artist Yorgo Alexopolus, to a digital art gallery featuring famed paparazzo Ron Gallela’s most infamous shots from city nights that never end, to street artist photography installations within guest room floors! The Row NYC boasts 1331 contemporary guest rooms on 28 floors, flaunting chic, Manhattan-inspired decor in white-hot hues mixed with unexpectedly vibrant custom furnishings.
Sperry was founded in 1935 by avid sailor, inventor and intrepid explorer Paul Sperry. From the invention of the world’s first boat shoe to a full collection of sea-tested lifestyle products, Sperry equips all those who believe the best stories are written with their feet. Proud sponsor of the United States Sailing Team and numerous world-class regattas, including Charleston Race Week and Head of the Charles, Sperry is distributed around the world at independent and department stores in North America, Asia, Europe and Latin America, Sperry specialty retail stores and at Sperry.com. Sperry® is a division of Wolverine World Wide, Inc. one of the world’s leading marketers of branded casual, active lifestyle, work, outdoor sport, athletic, children’s and uniform footwear and apparel. The Company’s portfolio of highly recognized brands also includes: Merrell®, Hush Puppies®, Saucony®, Wolverine®, Keds®, Stride Rite®, Sebago®, Cushe®, Chaco®, Bates®, HYTEST®, and Soft Style®. The Company also is the global footwear licensee of the popular brands Cat® and Harley-Davidson®. The Company’s products are carried by leading retailers in the U.S. and globally in approximately 200 countries and territories. For additional information, please visit our website, www.wolverineworldwide.com.
Started in 2004, and then called “Style Lounge”, this modest fashion platform launched out of the gate as a stage for some of today’s leading fashion brand designers like Rodarte, Rebecca Minkoff, Patricia Fields, and Zaldy. Over the decade, and after a name change as well, STYLE360 New York Fashion Week has evolved into a launching pad for trending and celebrity designers such as Avril Lavigne, Daisy Fuentes, the Kardashians, and Kristin Cavallari to name a few. Likewise, fashion industry elite super models have graced STYLE360’s stages and venues including Karolina Kurkova, Naomi Campbell, Carol Alt, Tyson Beckford, Kendall Jenner and Jessica White, as well as countless celebrities including the Kardashians, Brooke Burke, Brittany Snow, Gerard Butler, Chris Noth, Tommy Hilfiger, Lauren Conrad, Rosario Dawson, and dozens more. An element that always separates STYLE360 shows from the usual fashion week clutter are the high profile musical performances each season. Highlights from the past ten years include performances by Austin Mahone, Wyclef Jean, Natasha Bedingfield, JoJo, Neon Trees, Cher Lloyd, Estelle and appearances by music legends like Richie Sambora, Slash, Kanye West, Ne-Yo, Pete Wentz, Rick Ross and many more.
About A-List Communications LLC:
A-List Communications (www.a-listcommuniations.com) is a full-service consulting, special events & communications agency with offices in Los Angeles, Dallas and New York City. With over 15 years of global agency experience, A-List Communications specializes in connecting corporate brands with results-driven communication strategies, and globally recognized celebrities that elevate their clients to the A-List. Core to A-List Communications success is delivering “Brand Integration” services across a portfolio of propriety branded entertainment programs including “STYLE360 Fashion Week”, “Supper Series” and “The Arts & Cinema Centre.”
** 2015 K900 V8 available in select trims and in select markets with limited availability.
*** Soul EV in select markets with limited availability.