Kia’s Fun-and-Funky Urban Passenger Vehicle Recognized for the Fourth Straight Time on KBB.com’s Annual List
• Soul ranked third on KBB.com’s annual list
• Second-generation Soul is stylish, tech-savvy and a great value
IRVINE, Calif., May 18, 2015 – Kia Motors America’s (KMA) popular urban hatchback, the 2015 Soul, is one of the 10 Coolest Cars Under $18,000 in 2015, according to Kelley Blue Book’s KBB.com. This year marks the fourth consecutive time Soul has been recognized by the editors at KBB.com, and similar to last year, Kia’s fun-and-funky urban runabout ranked among the top three on the annual list, which highlights the hippest and most affordable cars on the market. Editors at Kelley Blue Book once again included the Soul for its stylish looks and tech-savvy content. With a base price of $15,1901, the Soul offers flexible interior configurations and a unique exterior design with a wide array of available features at a great value.
“Since first coming onto the scene in 2009, the Soul has been an out-of-the-park homerun for Kia, and the second generation retains its iconic design while including modern cues and premium features to enhance our brand’s value proposition,” said Tim Chaney, vice president of marketing communications, KMA. “It’s these refinements, along with its funky persona, roomy cabin and ample cargo space, that have upped the Soul’s allure, making it even more popular with consumers.”
New for 2015 on the Exclaim model is an available interior Umber Color Package, which is available with either the Fathom Blue or Cloud White exterior colors. Included with the option package is premium Nappa leather seating surfaces and door armrest accents. Outside, Gloss Black wheel inserts further set the Umber Color Package apart.
“Some cool vehicles aren’t very versatile, but the Kia Soul made our list of the 10 Coolest Cars Under $18,000 just because it is so versatile,” said Jack Nerad, executive editorial director and executive market analyst for Kelley Blue Book’s KBB.com. “On the road the Soul’s funky, squared-off shape won’t be mistaken for anything else, and standing out is cool. At the same time, its collection of useful features and its interior versatility at a very affordable price add significantly to its overall cool quotient.”
The 2015 Soul is offered in three trim levels: Base, Plus and Exclaim. Motivation for the Base Soul is delivered by a gasoline direct injection (GDI) 130-horsepower (at 6,300 rpm) 1.6-liter all-aluminum DOHC four-cylinder engine. The GAMMA engine produces 118 lb.-ft. of torque at 4,850 rpm. The Plus and Exclaim models enjoy the more powerful 2.0-liter NU power plant with GDI technology. Power is rated at 164 horsepower at 6,200 rpm and 151 lb.-ft. of torque at a 4,000 rpm. The 1.6-liter engine is mated to a six-speed manual transmission or an optional six-speed automatic. The Plus and Exclaim models are available exclusively with the six-speed automatic gearbox.
About Kia Motors America
Kia Motors America (KMA) is the marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea, and in 2014 was the #1 ranked mainstream brand according to Strategic Vision’s Total Quality Index. KMA proudly serves as the "Official Automotive Partner" of the NBA and LPGA and set an all-time annual sales record in 2014, surpassing the 500,000 unit mark for the third consecutive year. KMA offers a complete line of vehicles, including the rear-drive K900** flagship sedan, Cadenza premium sedan, Sorento CUV, Soul urban passenger vehicle, Soul Electric Vehicle***, Sportage compact CUV, Optima midsize sedan, Optima Hybrid, the Forte compact sedan, Forte5 and Forte Koup, Rio and Rio 5-door subcompacts and the Sedona minivan, through a network of more than 765 dealers across the United States. Kia’s U.S. manufacturing plant in West Point, Georgia, builds the Optima* and Sorento* and is responsible for the creation of more than 14,000 plant and supplier jobs.
Information about KMA and its full vehicle line-up is available at www.kia.com. For media information, including photography, visit www.kiamedia.com. To receive custom email notifications for press releases the moment they are published, subscribe at www.kiamedia.com/us/en/newsalert.
* The Sorento and Optima GDI (EX, SX & Limited and certain LX Trims only) are assembled in the United States from U.S. and globally sourced parts
1 MSRP excludes destination and handling, taxes, title, license fees, options and retailer charges. Actual prices set by retailer and may vary.
** 2015 K900 V8 available in select trims and in select markets with limited availability.
*** 2015 Soul EV in select markets with limited availability.