11/29/22 ID: 19707
KIA AMERICA DROPS LATEST DIGITAL COLLECTIBLE AS PART OF “LEGENDS OF THE DRIVEWAY” CAMPAIGN FOR THE NEW TELLURIDE
Kia America is continuing its foray into web3, which incorporates concepts such as decentralization, blockchain technologies, and token-based economics, with its “Legends of the Driveway” NFT collection in light of “Giving Tuesday” on November 29. The project is designed to help drive fundraising for MobilizeGreen, a national nonprofit that has engaged more than 2,500 young people of color in paid “green” and STEM-focused career-pathway internships in collaboration with government agency partners since 2014.
Keywords Advertising, Kia America, Marketing, NBA Partnership, Partnerships, Philanthropy, Other, 2023 Telluride