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10/27/21
ID: 18066
NEWLY REBRANDED “KIA CONNECT” SUITE BUILDS ON SUCCESS OF UVO IN-CAR CONNECTIVITY
Kia America has rebranded its long-standing in-car and app-based telematics system from “UVO” to “Kia Connect,” aligning with the automaker’s new future-focused brand direction, centered around electrification. The renaming emphasizes the importance of connectivity as, starting with model year 2022, one or more configurations of each Kia vehicle will have access to Kia Connect. The brand has seen its number of connected cars grow forty-fold from 15,000 in 2018, to an estimated 600,000 by the end of 2021.
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